Compare Google Analytics vs Siteimprove vs Segment

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Crozscore:

96%
what is this?
96%
87%

Crozscore:

84%
what is this?
78%
48%
interest rising

Crozscore:

88%
what is this?
100%
54%
interest rising
Google Analytics screenshot view 3 more Siteimprove screenshot view 5 more Segment screenshot

Software Description:

Google Analytics generates detailed statistics and fresh insights into your website’s traffic and traffic sources. With Google Analytics users can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also tracks and monitors display advertising, PPC networks, email marketing and other digital collateral. You can not only measure sales and conversions, but also gain fresh insights into how visitors use your site and how you can keep them coming back.

Google Analytics is the most widely used website statistics service. The basic service is available free of charge.

Software Description:

Siteimprove offers digital analytics and intelligent automation to businesses and public organizations which want to control their growing digital presence. It crawls websites for any kind of spelling or SEO errors, as well as for broken links, giving users deep insights into their web performance.

This platform resolves time-consuming issues and tasks, so users can concentrate on their core responsibilities such as content optimization, design, and digital metrics. Siteimprove also features in-page analytics, including behavior maps and audience feedback.

Digital marketers are now able to measure what matters most to them, they can fine-tune the path to conversion, master how their audience think, and get real-time inputs from visitors. There are also behavior maps, that provide visual presentations of how audience associate with the site content. Behavior Maps are visual presentations of each action taken on a given page of the website.

Software Description:

From startups to the Fortune 500, thousands of companies use Segment as their customer data hub. We believe that making customer data a joy to work with is a design and abstraction problem. Segment is made for people who want to build incredible products and experiences, and who constantly strive to learn and improve.

Segment's customer data hub is a single platform that collects, stores and routes data to hundreds of business tools with the flip of a switch. Our goal is to make using data easy.

Features:

  • Referral Tracking
  • Analytics
  • Forecasting
  • Dashboard
  • Data Import
  • SEO
  • Data Visualization
  • Multi-User
  • Conversion Tracking
  • Keyword Tracking
  • API
  • Multi-Site
  • Data Export
  • Notifications
  • A/B Testing
  • Link Tracking
  • External Integrations

Features:

  • Data Import
  • Data Visualization
  • External Integrations
  • Audience Targeting
  • API
  • Data Export
  • Dashboard
  • Analytics
  • SEO
  • Notifications

Features:

Summary:

  • Decide what you want to analyze and customise your reports.

  • Analyze your social media programmes and understand your success.

  • Analyse the impact of mobile on your business.

  • Learn how your advertising is performing on social, mobile, search and display ads.

Summary:

  • Time On Site Tracking

  • Site Search Tracking

  • Pageview Tracking

  • Multiple Site Management

  • Event-based notifications

  • Uptime Reporting

  • Availability Testing

  • Goal Tracking

  • User Interaction Tracking

  • Roles Management

Summary:

  • Power all of your tools with the same customer data: Leverage the power of hundreds of tools when you use Segment as your customer data hub.

  • Query your data in SQL: Track data with Segment. Query in Amazon Redshift. It's that easy.

  • Take your data with you: Want to try a new tool? Replay your historical data, so it's like you've been using that vendor all along.

  • Send data from anywhere: You can send data to Segment from any device – from smartwatches to iBeacons, point-of-sale registers and more.

  • Instantly install analytics for ecommerce: If you're using a major ecommerce platform, you can install Segment with zero code.

  • Collaborate across your team: Organizations allow you to group together projects — like your website, iOS and Android apps — under one account.

Subscription

$79.00
1 user(s) / month
Included in plan:
  • Content Suite
  • Analytics Suite

FAQs:

    No FAQs associated with this application.

FAQs:

    Does this service integrate with any other apps?
  • It integrates with Wordpress, Magento, Drupal, Sitecore.

  • Does this service offer guides, tutorials and or customer support?
  • Support: FAQs, Community Support, Knowledge Base, Online Support, Phone Support, Video Tutorials.

  • Who are the main user groups of this service?
  • Main users of Siteimprove are marketing & communications teams in SMEs and large enterprises.

  • What platforms does this service support?
  • This is a web-based platform.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • It is generally used as a website monitoring platform.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with CMS platforms.

  • Does this service offer an API?
  • Yes, it offers REST API.

FAQs:

    No FAQs associated with this application.

Publisher:

Founded:
1998
Based in:
-
Employees:
myself only
Likes:
Followers:
1.04m

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Publisher:

Founded:
2012
Based in:
San Francisco
Employees:
51-200
Likes:
8.23k
Followers:
19.9k

Other:

Who uses Google Analytics
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
Mobile Platforms:
  • iOS
  • Android
  • WinPhone
  • Blackberry
Languages:
Chinese, Ukrainian, Turkish, Thai, Swedish, Swahili, Spanish, Russian, Portuguese, Polish, Norwegian, Dutch, Korean, Japanese, Italian, Indonesian, Hungarian, Hebrew, Irish, French, Finnish, English, German, Danish, Czech, Arabic
Regional Restrictions:
No restrictions.

Other:

Who uses Siteimprove
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
Danish, Swedish, Spanish, French, Italian, English, German
Regional Restrictions:
No restrictions.

Other:

Regional Restrictions:
No restrictions.
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