Compare Google Analytics vs InsightSquared vs KISSmetrics

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Crozscore:

93%
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92%
87%

Crozscore:

89%
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90%
44%
no significant changes

Crozscore:

88%
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86%
62%
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Google Analytics screenshot view 3 more InsightSquared screenshot view 5 more KISSmetrics screenshot view 3 more

Software Description:

Google Analytics generates detailed statistics and fresh insights into your website’s traffic and traffic sources. With Google Analytics users can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also tracks and monitors display advertising, PPC networks, email marketing and other digital collateral. You can not only measure sales and conversions, but also gain fresh insights into how visitors use your site and how you can keep them coming back.

Google Analytics is the most widely used website statistics service. The basic service is available free of charge.

Software Description:

InsightSquared offers two analytic products: Tiles and Slate. Combined, they are the basic business intelligence “operating system” for your businesses' revenue team.

InsightSquared was created mainly for small and medium-sized firms, offering them strong and effective analytics in a system that is both available and accessible. This platform's sales analytics features contribute to a profound analysis of all sales pipelines, as well as reliable forecasting.

Marketing analytics provides data about lead sources, it tracks lead generation, and measures campaign effectiveness. Our customers rely on this solution to forecast more precisely, competently manage pipeline, measure individual performance, and handle data-based planning.

Software Description:

KISSmetrics is a web and mobile analytics platforms that allows users to track, analyze and optimize their digital marketing performance. KISSmetrics connects all data to one person by giving an overview of the entire customer journey.

While Google Analytics tells you what’s happening on your site or app, KISSmetrics tell you who’s doing it. With KISSmetrics you can discover where your best customers are coming from, learn how to improve your site, and maximize your conversions.

Over 1500 companies use KISSmetrics to increase their marketing ROI.

Features:

  • Referral Tracking
  • Analytics
  • Forecasting
  • Dashboard
  • Data Import
  • SEO
  • Data Visualization
  • Multi-User
  • Conversion Tracking
  • Keyword Tracking
  • API
  • Multi-Site
  • Data Export
  • Notifications
  • A/B Testing
  • Link Tracking
  • External Integrations

Features:

  • Social-Media Integration
  • Lead Scoring
  • Audience Targeting
  • Data Export
  • Data Visualization
  • External Integrations
  • API
  • Dashboard
  • Conversion Tracking
  • Forecasting
  • Analytics

Features:

  • A/B Testing
  • Timesheets

Summary:

  • Decide what you want to analyze and customise your reports.

  • Analyze your social media programmes and understand your success.

  • Analyse the impact of mobile on your business.

  • Learn how your advertising is performing on social, mobile, search and display ads.

Summary:

  • Sales Forecasting

  • Pipeline Management

  • Retrospective Sales Reports

  • Sales-Rep KPI Analysis

  • Suite of Campaign & Lead Reports

  • Marketing Campaign Analysis

  • Customer Support Trend Analysis

  • Employee Scorecards & Goal Tracking

  • Customer Case Management and Analysis

  • Employee Activity Dashboard

Summary:

  • A/B test reports: Conduct A/B tests to optimize your site, app and overall impact.

  • Funnel reports: Receive funnel reports to see where users are getting stuck.

  • Cohorts: Take advantage of KISSmetric’s cohorts feature that helps you understand how behaviour changes over time.

  • Trusted by more than 1600 companies: Over 1600 companies use KISSmetrics to increase their marketing ROI.

FAQs:

    No FAQs associated with this application.

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No, it doesn't.

  • What is this service generally used for?
  • InsightSquared is a sales analytics platform.

  • What platforms does this service support?
  • This is a web-based software with native Android and iOS mobile apps.

  • What are some applications this service is commonly used in tandem with?
  • It is most commonly used in tandem with Salesforce.

  • Does this service integrate with any other apps?
  • Integrations available: melissa, MeetingMapper, HubSpot, MySQL, Salesforce, SugarCRM, NetSuite, InsideView, GoToWebinar, Microsoft Dynamics, Zuora, PivotalTracker, SAP, OData, FileStream, Eloqua, Datafinder, Tableau, Stripe, Zuora, Personify, Scribe, Twitter, Google Analytics.

  • Who are the main user groups of this service?
  • Main users of this service are marketing and sales analytics teams in small and medium-sized companies.

  • Does this service offer guides, tutorials and or customer support?
  • This service offers: Knowledge Base, Online Support, Phone Support.

  • Does this service offer an API?
  • Yes, InsightSquared offers API.

FAQs:

    No FAQs associated with this application.

Publisher:

Founded:
1998
Based in:
-
Employees:
myself only
Likes:
Followers:

Publisher:

Founded:
-
Based in:
Boston
Employees:
51-200
Likes:
Followers:

Publisher:

Founded:
2008
Based in:
San Francisco
Employees:
51-200
Likes:
40.7k
Followers:

Other:

Who uses Google Analytics
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
Mobile Platforms:
  • iOS
  • Android
  • WinPhone
  • Blackberry
Languages:
Chinese, Ukrainian, Turkish, Thai, Swedish, Swahili, Spanish, Russian, Portuguese, Polish, Norwegian, Dutch, Korean, Japanese, Italian, Indonesian, Hungarian, Hebrew, Irish, French, Finnish, English, German, Danish, Czech, Arabic
Regional Restrictions:
No restrictions.

Other:

Who uses InsightSquared
  • SMEs
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Regional Restrictions:
No restrictions.
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