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About Fresa Gold

  • Customer Service Sales Coordinator and Customer Service professionals can create the bookings, nominations and send various status updates to customers, agents and to other stakeholders of the shipment. They capture the entire life cycle of the shipment and manage the exceptions which are displayed on their dashboard that is unique to each person. The information captured is then used to send the daily status report to the Customers and Agents.

A person or organization expressing an interest in acquiring the offered item of value is referred to as a potential buyer, prospective customer or prospect. Buying and selling are understood to be two sides of the same “coin” or transaction. Both seller and buyer engage in a process of negotiation to consummate the exchange of values. The exchange, or selling, process has implied rules and identifiable stages. It is implied that the selling process will proceed fairly and ethically so that the parties end up nearly equally rewarded. The stages of selling and buying involve getting.

  • Operations Fresa Gold facilitates the operation team with visibility of shipments booked and received in the pipeline for further course of action. They can effectively plan & organize the loading process and trigger emails to customer & other stakeholders on the status of the shipment such as loading and onboard confirmations.

Operations management is an area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements. It is concerned with managing an entire production system which is the process that converts inputs into outputs (in the form of goods and/or services), as an asset or delivers a product or services. Operations produce products, manage quality and creates service. Operation management covers sectors like banking systems, hospitals, companies, working with suppliers, customers, and using technology.

  • Documentation Fresa Gold facilitates the Documentation team in preparing the shipping and financial documents such as cargo and freight manifest, Draft B/L, Final Original B/L, or express release, Customer and Agent Invoices, and Credit notes and Generate Job profit statement based on provisional entries. The various activities of the export and import are captured for Key performance indication and audit of the job for MIS closure activities. Fresa Gold also provides soft dockets to store scanned documents against each shipment for future reference.

Technical writers and corporate communicators are professionals whose field and work is documentation. Ideally, technical writers have a background in both the subject matter and also in writing and managing content. Technical writers more commonly collaborate with subject matter experts. technical experts, medical professionals, or other types of clients to define and then create content (documentation) that meets the user’s needs.

  • Accounts Fresa Gold accounting module is designed uniquely to meeting the standards of the shipping community with compliance to the international accounting principle. The accounting functionality covers both trade and non-trade transaction. It is in sync with jobs created to provide real-time visibility of accounts receivable, accounts payable and general ledgers. It also covers statutory requirements.


Accounting has variously been defined as the keeping or preparation of the financial records of an entity, the analysis, verification, and reporting of such records and “the principles and procedures of accounting”.

Financial accounting focuses on the reporting of an organization’s financial information to external users of the information.


  • API
  • Calendar Management
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Inventory Tracking
  • Multi-User
  • Notifications
  • Scheduling
  • Product Catalog
  • Shipping Management
  • Order management
  • Route Optimization


  • Fresa Leads - free software provided for existing fresa customers

  • Free online training provided for first 2 days

  • Helpdesk system to monitor all your support tickets and progress

  • Daily Free online 30 minutes training session for all users Except Saturday and Sunday

  • Free online Tracking page provided on your website

  • Your customers can use your customer portal based on your own requirements

  • Only company which is providing software with website design, hosting and email services


    Does this service integrate with any other apps?
  • yes, based on your requirements - most of the port and customs EDI options available

  • Does this service offer guides, tutorials and or customer support?
  • yes, we are providing first 2 days free online training, blogs are available, youtube videos are available, helpdesk ticket system available

  • What is this service generally used for?
  • Creating Booking, job, invoices, arrival notices and all documents required for freight forwarding industry

  • Who are the main user groups of this service?
  • Freight Fowarders

  • What platforms does this service support?
  • Browser based application which will work in all platform

  • What are some applications this service is commonly used in tandem with?
  • All the functionalities of freight forwarding industry like sales, operations, documentation, accounts, warehouse, CFS and management reports.

  • Does this service offer an API?
  • yes, based on your requirements

  • Does this service offer multi-user capability (e.g. teams)?
  • yes, this is multi-user, multi-country, multi-currency system

Vendor Information

Based in:


Who uses Fresa Gold
  • Startups
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
English, Arabic
Regional Restrictions:
No restrictions.
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