Compare Falcon.io vs Talu vs Brand24

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Software Description:

Falcon.io provides a SaaS platform for social media marketing and customer experience management. The platform features tools for social listening, engagement, content marketing, analytics and managing audience data. It enables marketers to deliver more personalized brand experiences across touchpoints based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services.

Software Description:

It all begins with a story. Talu quickly builds well-crafted, beautifully designed stories (reports) from your data without the complexity of spreadsheets and convoluted reports.

Talu does all the complicated work. You get a beautiful, readable report – your story. Talu brings all your various data silos (web, social, email, etc) together, runs the numbers, and outputs easily digestible information relevant to your business.

Your story goes beyond just a pretty report. The real power of Talu is harnessing your data to provide insights for better marketing. Talu is your in-house analytics expert, helping you elevate your business.

Software Description:

Brand24 provides a simple solution that allows you to both track and engage in online conversations relevant to your business. Brand24 gives you instant access to mentions about your brand across the web, from social networks to influential publishers. React and engage quickly to real-time comments made about your brand. Follow-up on positive comments from your brand ambassadors, or respond to a dissatisfied customer before the story gets ahead of you. 80% of consumers do research or ask online before making a buying decision. Brand24 gives you the listening tools to find these leads, identify where to promote products and find customers before they find you.

Features:

  • Multi-User
  • Data Export
  • Multi-Account
  • API
  • Data Visualization
  • Social-Media Integration
  • Keyword Tracking
  • Audience Targeting
  • Social Media Monitoring
  • Calendar Management
  • Scheduling

Features:

Features:

Summary:

  • Manage all channels on one platform

  • Schedule and publish in the Editorial Calendar

  • Social media monitoring with 4.8 million online sources

  • Collate all customer interactions in individual profiles

  • Aggregate customer profiles for targeting

  • Single inbox for all customer engagement

  • Create responsive web pages

  • Priority algorithm ranks incoming messages

  • Mobile friendly content previewing

  • Dedicated support and consultancy services

Summary:

  • Beautiful responsive design that works just as well on a phone as it does on the desktop.

  • Web-based app that works in all modern browsers.

  • Unlimited free stories during 30-day Free Trial.

  • Easy, free sharing of stories with anyone you choose.

  • Story types for social media, web traffic and campaign tracking, with more on the way.

  • Human-readable marketing analytics stories (reports) that provide better insights for better marketing.

Summary:

  • Real-time Internet Monitoring

  • Influencer Analysis

  • Sentiment Analysis

  • Collaborative Work & Report Generation

  • Competitor Knowledge

  • Mobile App for iOS/Android

Pricing:

  • Credit card required: No
  • Falcon.io offers three service packages to suit company size and social needs: Starter, Pro, and Premium. Because we tailor our pricing and services packages to each case, these offers may vary depending on the different services and support levels.

Pricing:

  • Starting from: $39.00/month
  • Credit card required: No
  • 30-day Free Trial, starting at$39/mo + $10 for each additional story (report)
    Agency pricing/white-label in development.

Pricing:

  • Starting from: $49.00/month
  • Credit card required: No
  • Plus: $49 per month
    Premium: $99 per month
    Max: $349 per month

FAQs:

    Who are the main user groups of this service?
  • Medium-sized and enterprise companies across a broad array of industries.

  • Does this service offer guides, tutorials and or customer support?
  • Yes.

  • What are some applications this service is commonly used in tandem with?
  • Google Analytics, Zendesk, Facebook Ads Manager, Salesforce

  • Does this service integrate with any other apps?
  • Google Analytics, Zendesk, Facebook Ads Manager, Salesforce

  • What platforms does this service support?
  • Native mobile apps.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes.

  • Does this service offer an API?
  • Yes.

  • What is this service generally used for?
  • Social media management and marketing, customer data management.

FAQs:

    Who are the main user groups of this service?
  • Our users are in-house marketing teams, digital marketing consultants, business owners interested in improved marketing results and marketing agencies providing services and reporting to their clients.

  • What is this service generally used for?
  • Talu provides visibility to efforts and surfaces insights for better marketing.

  • What platforms does this service support?
  • Talu is a responsive web app that works beautifully on devices of all screen sizes and operating systems, from desktop to tablet to phone.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with social media and web data sources, such as Facebook, Twitter and Google Analytics. Talu provides the reporting and insights to then use other tools like Hootsuite and Spredfast to improve marketing efforts.

  • Does this service integrate with any other apps?
  • Currently, Talu integrates with the APIs of Google Analytics, Facebook and Twitter, with ongoing plans to add more channels like Instagram, LinkedIn, Pinterest, etc. We are also exploring integrations with other SaaS-based reporting tools to create a larger suite of integrated digital marketing services.

  • Does this service offer an API?
  • Currently we do not have an open API, but this is in our product roadmap.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, teams can use Talu through use of a D-list email account. Organizations (companies) and multi-user support are in the product roadmap.

  • Does this service offer guides, tutorials and or customer support?
  • Yes, we have email and in-app messaging support channels built into Talu. Additionally, we are building a library of web-based and video-powered tutorials and help.

FAQs:

    Who are the main user groups of this service?
  • We monitor over 30,000 brands and products. Including companies like Intel, Panasonic, IKEA, Vichy, Air France, GlaxoSmithKleine and Samsung. Apart from brands themselves, our second largest customer group are all types of agencies – PR agencies, social media agencies, marketing agencies, interactive agencies, etc. 50% of our subscribers are small and medium companies - i.e. doctors, shop owners, restaurant owners, startups, ebay sellers.

  • What is this service generally used for?
  • Brand24 is an online monitoring and analytics tool that helps brands understand their audience, track online mentions and reach out to prospects and current customers.

  • Does this service offer multi-user capability (e.g. teams)?
  • Brand24 enables its users to share projects, alerts and results across teams.

  • Does this service offer guides, tutorials and or customer support?
  • Brand24 offers many support options: via phone, FAQs. video tutorials and for all professional packages - 24/7 online support.

Publisher:

Founded:
2010
Based in:
Copenhagen V
Employees:
201-500
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Other:

Who uses Falcon.io
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Macintosh
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Talu
  • Personal
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Brand24
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
Indonesian, Polish, English
Regional Restrictions:
No restrictions.
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