Compare eSputnik vs Marketo vs Braze

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Crozscore:

90%
what is this?
93%
42%
no significant changes

Crozscore:

88%
what is this?
87%
56%
interest falling

Crozscore:

82%
what is this?
36%
no significant changes
eSputnik screenshot Marketo screenshot view 5 more Braze screenshot view 5 more

Software Description:

Some features are specially developed for advanced eCommerce projects:

  • dynamic content changing depending on stock availability, geo, browsing history or by feed
  • conditional dynamic blocks targeted on additional data enrichment (gender, size, memorable dates, bonuses collected)
  • dynamic message content queue prioritization based on previous behavior
  • messaging frequency control (annoyance level)
  • extremely high server/ip reputation for inbox deliverability
  • ​​ high delivery speed for flash sales (over 1M in 5 minutes) ​

We understand common marketers needs and do our best to help:

  • burst your campaign effectiveness with Lean Approach;
  • don't waste your time on daily routine, be creative marketer, we'll take care of repetitive duties;
  • create 100% automated campaigns easily without programmers from IT Department;
  • bind all messaging marketing in one multi-channel system.

Software Description:

Marketo is intuitive, quick, and easy to setup marketing automation software for small and medium businesses, as well as for global brands.

It provides lead management, email marketing, consumer marketing, customer base marketing and mobile marketing solutions for companies in various industries. Marketo features drag and drop interface, that doesn't require special coding skills.

This tool helps its users to gain and engage customers, measure results, and maximize marketing investment. Marketo's customers base includes many renowned multinational companies.

Software Description:

Braze was developed to help marketers enable excellent messaging activities across devices, channels, and platforms. The software comes with powerful CRM so users can connect personally with their customers, making broad engagement and ROI.

This solution humanizes connections between vendors and customers. Companies are able to seamlessly collect and maintain actionable customer data, allowing them to reach their audience with targeted, personalized messages. Braze is mainly used by mid-sized companies and enterprises.

Engagement with customers can be performed with welcome emails, "funny" push campaigns, dynamic content, messaging inspired with actual information, contextual messaging, and more. The bottom line is a brilliant customer experience and making each customer unique.

Features:

  • Third-Party Plugins/Add-Ons
  • Batch Permissions & Access
  • Multi-User
  • A/B Testing
  • Data Visualization
  • Calendar Management
  • Dashboard
  • Scheduling
  • Customer Management
  • Password & Access Management
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Notifications
  • Audience Targeting
  • Contact Sharing
  • Contact Management
  • Marketing Automation
  • Data Export
  • API
  • Email Integration
  • Brand Management
  • Data Import
  • Conversion Tracking

Features:

  • Email Integration
  • Scheduling
  • Dashboard
  • Google Apps Integration
  • Data Visualization
  • Social-Media Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • API
  • Audience Targeting
  • Data Export
  • Data Import
  • Conversion Tracking
  • Calendar Management

Features:

  • Scheduling
  • Customer Management
  • Marketing Automation
  • Notifications
  • Data Import
  • Contact Management
  • Audience Targeting
  • Dashboard
  • External Integrations
  • API
  • Forecasting

Summary:

  • Dynamic content changing depending on stock availability, geo, browsing history or by feed.

  • Conditional dynamic blocks targeted on additional data enrichment (gender, size, memorable dates, bonuses collected).

  • Dynamic message content queue prioritization based on previous behavior.

  • Messaging frequency control (annoyance level).

  • Extremely high server/IP reputation for inbox deliverability.

  • High delivery speed for flash sales (over 1M in 5 minutes).

Summary:

  • Marketing automation

  • B2B marketing & lead management

  • Consumer engagement marketing

  • Email & campaign management

  • Budgets & marketing calendar

  • Email marketing

  • Inbound marketing

  • Loyalty marketing

  • Lead generation

  • Event marketing

Summary:

  • Multichannel Messaging

  • Predictive Analytics

  • Lifecycle Management

  • A/B testing

  • Email Deliverability

  • Triggered Drip Sequences

  • Feature Dashboards

  • Standard Reports

  • Role-Based Workflow & Approvals

Trial

Free
Included in plan:
  • free package with 2500 email and 10 SMS
  • free subscription form development
  • Data Import/Export
  • Scheduling
  • CTR Tracking
  • Email templates
  • WYSIWYG email editor
  • Send time optimization
  • CRM integration
  • Image hosting
  • Performance reports
  • Unsubscribe database
  • Segmentation & targeting
  • Click-through tracking
  • Campaign management
  • Scheduling
  • Multi-User

Free Optimal (Contacts)

Free
Included in plan:
  • up to 500 contacts
  • unlimited messages
  • WYSIWYG email editor
  • Send time optimization
  • CRM integration
  • Image hosting
  • Performance reports
  • Unsubscribe database
  • Segmentation & targeting
  • Click-through tracking
  • Campaign management
  • Scheduling
  • Social sharing
  • Engagement analytics
  • Email templates
  • A/B Testing
  • Multi-User
  • Contact Management
  • Dashboard
  • Audience Targeting
  • Triggered Campaigns Reports

Freedom

$1.99
1000 messages per month
Included in plan:
  • Unlimited Contacts and Messages
  • No Subscription Fee
  • API
  • Data Import/Export
  • CTR Tracking
  • Scheduling
  • Contact Management
  • Email templates
  • WYSIWYG email editor
  • Triggered Campaigns Reports
  • Audience Targeting
  • Dashboard
  • Contact Management
  • Multi-User
  • A/B Testing
  • Email templates
  • Engagement analytics
  • Social sharing
  • Campaign management

Optimal (Contacts)

$15.00
up to 1000 contacts
Included in plan:
  • Unlimited Messages
  • WYSIWYG email editor
  • Send time optimization
  • CRM integration
  • Image hosting
  • Performance reports
  • Unsubscribe database
  • Segmentation & targeting
  • Click-through tracking
  • Campaign management
  • Scheduling
  • Social sharing
  • Engagement analytics
  • Email templates
  • A/B Testing
  • Multi-User
  • Contact Management
  • Dashboard
  • Audience Targeting
  • Triggered Campaigns Reports

Optimal (Prepaid emails)

$19.00
10,000 letters per month
Included in plan:
  • Unlimited Contacts
  • WYSIWYG email editor
  • Send time optimization
  • CRM integration
  • Image hosting
  • Performance reports
  • Unsubscribe database
  • Segmentation & targeting
  • Click-through tracking
  • Campaign management
  • Scheduling
  • Social sharing
  • Engagement analytics
  • Email templates
  • A/B Testing
  • Multi-User
  • Contact Management
  • Dashboard
  • Audience Targeting
  • Triggered Campaigns Reports

Optimal (Contacts)

$59.00
up to 10,000 contacts
Included in plan:
  • Unlimited Messages
  • WYSIWYG email editor
  • Send time optimization
  • CRM integration
  • Image hosting
  • Performance reports
  • Unsubscribe database
  • Click-through tracking
  • Segmentation & targeting
  • Click-through tracking
  • Campaign management
  • Scheduling
  • Social sharing
  • Engagement analytics
  • Email templates
  • A/B Testing
  • Multi-User
  • Contact Management
  • Contact Management
  • Dashboard
  • Audience Targeting
  • Triggered Campaigns Reports

Optimal (Prepaid emails)

$99.00
100,000 letters per month
Included in plan:
  • Unlimited Contacts
  • WYSIWYG email editor
  • Send time optimization
  • CRM integration
  • Image hosting
  • Performance reports
  • Unsubscribe database
  • Segmentation & targeting
  • Click-through tracking
  • Campaign management
  • Scheduling
  • Social sharing
  • Engagement analytics
  • Email templates
  • A/B Testing
  • Multi-User
  • Contact Management
  • Dashboard
  • Audience Targeting
  • Triggered Campaigns Reports

Optimal (Contacts)

$349.00
up to 100,000 contacts
Included in plan:
  • Unlimited Messages
  • Personalization
  • Performance reports
  • Email templates
  • Scheduling
  • Image hosting
  • CRM integration
  • Market segmentation
  • Send time optimization
  • Unsubscribe database
  • WYSIWYG email editor
  • Triggered Campaigns Reports
  • Image hosting
  • Click-through tracking

Optimal (Prepaid emails)

$1,899.00
5,000,000 letters per month
Included in plan:
  • Unlimited Contacts
  • WYSIWYG email editor
  • Send time optimization
  • CRM integration
  • Image hosting
  • Performance reports
  • Unsubscribe database
  • Segmentation & targeting
  • Click-through tracking
  • Campaign management
  • Scheduling
  • Social sharing
  • Engagement analytics
  • Email templates
  • A/B Testing
  • Multi-User
  • Contact Management
  • Dashboard
  • Audience Targeting
  • Triggered Campaigns Reports

Email Marketing Agency "Launch Pad" (service)

$299.00
per month
Included in plan:
  • 1 message template according to your corporate identity design
  • 3 welcome messages according to your corporate identity design
  • 2 promotional messages to convert your leads
  • import permission-based contacts
  • 1 submission form to convert your leads
  • consulting
  • creating a successful email marketing strategy
  • Spam testing

Email Marketing Agency "Flight to The Stars"

$599.00
per month
Included in plan:
  • import permission-based contacts
  • consulting
  • personal email marketing assistant
  • creating a long-term email marketing strategy
  • a/b testing
  • performance reports
  • email tracking & analytics
  • complex scenarios development, plan and launch
  • content plan development
  • import permission-based contacts got from special submission forms
  • campaign planning
  • contacts management
  • customizable branding
  • contacts management
  • creating personal long-term email marketing strategy
  • dynamic content development
  • personal email marketing assistant
  • Spam testing
  • engagement analytics

Spark

$895.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Email marketing
  • Customer engagement engine
  • Commuication limits
  • Lead management / nurture / score
  • Event marketing and webinars
  • Marketing calendar
  • SEO
  • Social boost
  • CRM integration
  • 5 sales insight users
  • 5 marketing calendar users

Standard

$1,795.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Includes all of spark, plus:
  • A/B testing
  • Advanced lead scoring
  • Advanced dynamic content
  • Progressive profiling for forms
  • Extended integrations & API
  • Marketing program analyzer
  • Revenue cycle modeler
  • Revenue analyzers
  • 10 sales insight users (total)
  • 5 marketing calendar users

Select

$3,195.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Includes all of standard, plus:
  • Advanced revenue analytics
  • Advanced email analytics
  • Time-series data warehouse
  • Advanced custom reports
  • Social sweepstakes and referrals
  • Role-based permissions
  • 20 sales insight users (total)
  • 5 marketing calendar users

FAQs:

    Does this service integrate with any other apps?
  • eSputnik could be integrated with any app, internet service or CRM via API.
    Also, It easily integrates with:
    * Gmail, Google Contacts, Google Sheets
    * Google analytics, Yandex.metrika
    * Aweber, Mailchimp, Constant Contact and other email management services
    * Your CRM
    * Facebook, Twitter, Instagram, Slack
    * Salesforce, Shopify
    * Wordpress, Disqus, Trello
    * etc

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes.

  • Who are the main user groups of this service?
  • Freelancers, SMEs, Email Marketing Agencies, Enterprises.

  • What are some applications this service is commonly used in tandem with?
  • It's commonly integrated with:
    1. Google services - Gmail, Google Contacts, Google Sheets
    2. Analytics - Google analytics, Yandex.metrika
    4. Email management services - Aweber, Mailchimp, Constant Contact and other
    5. B2B's CRMs

  • What is this service generally used for?
  • To manage cross-channel messaging campaigns: Email, Viber, SMS and Web Push.

  • What platforms does this service support?
  • eSputnik is a web-based SaaS that supports Windows, Linux, Macintosh.

  • Does this service offer an API?
  • Yes. On the website you can find general documentation about integration with API and answers to frequently asked questions like:
    * How can I check that API works and access settings are correct?
    * How can I do quick testing or calling API method?
    * How can I unsubscribe a contact if unsubscription was done in “My account” on website?
    * How should I use events for triggers, for example, “Your order placed”?"
    * How can I get a sent message status through API?
    * How can I use dynamic content in emails?
    * How can I integrate Subscription form through API?
    * How can I transmit values of additional fields through API?

  • Does this service offer guides, tutorials and or customer support?
  • Yes. eSputnik offers customer support like:
    1. 24/7 (Live Rep)
    2. Online support
    3. Guides & tutorials: working with contacts; working with messages; tools and integrations; triggered messages; working with scenarios;
    4. eSputnik email marketing Blog

FAQs:

    Who are the main user groups of this service?
  • Users of Marketo are marketers in SMEs and large companies.

  • What are some applications this service is commonly used in tandem with?
  • Marketo is used in tandem with CRM, email, eCommerce and analytics software.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • It is used for marketing automation, lead generation, social media marketing, email marketing.

  • What platforms does this service support?
  • This is web-based platform, including mobile apps for Android and iOS.

  • Does this service offer an API?
  • Marketo offers API ready to use.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: FAQs, Customer Community, Knowledge Base, Online Support, Phone Support, Video Tutorials, Webinars

  • Does this service integrate with any other apps?
  • It integrates with many apps, including: Salesforce, Microsoft Dynamics, Netsuite, Oracle, SugarCRM, Seamless Connections, Wordpress, LinkedIn, Facebook, Citrix GoTo Webinar, Magento, Eventbrite, NetSuite, SOAP API, Google AdWords, FunnelEnvy, Wistia, atEvent, Cvent, Hootsuite, etc.

FAQs:

    Does this service integrate with any other apps?
  • Integrations: Amplitude, Foursquare, Gimbal, AppsFlyer, Segment, mParticle.

  • Does this service offer an API?
  • Yes.

  • What platforms does this service support?
  • This is a cloud-based platform.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Documentation, Email Support, Phone Support.

  • Who are the main user groups of this service?
  • Main users of Braze are marketers in mid-market companies, and enterprise companies.

  • What is this service generally used for?
  • This service is used for lifecycle customer engagement.

Publisher:

Founded:
-
Based in:
Newark
Employees:
11-50
Likes:
Followers:

Publisher:

Founded:
-
Based in:
San Mateo
Employees:
1001-5000
Likes:
Followers:
161k

Publisher:

Founded:
-
Based in:
New York
Employees:
51-200
Likes:
Followers:

Other:

Who uses eSputnik
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English, Russian
Regional Restrictions:
No restrictions.

Other:

Who uses Marketo
  • Startups
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
Japanese, German, English, French
Regional Restrictions:
No restrictions.

Other:

Who uses Braze
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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