Compare Ensighten Manage vs Quaero CDP vs Swydo

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76%
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63%
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79%
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Software Description:

Ensighten Manage is the industry’s leading enterprise tag management system and the anchor of a customer data platform that fuels seamless experiences across touch points. Manage has more than 1,100 turnkey vendor tag templates to choose from, helping marketers optimize their marketing technology stack to improve website engagement and conversion while boosting the value of existing investments. By providing additional capabilities for security, privacy and governance capabilities, Manage gives large organizations a fast run-rate to see immediate ROI.

Manage tags and unify data at any scale:

Deploy, update and manage all your marketing tags and data through one intuitive, point- and-click interface. Unify and standardize fragmented data sources across technologies to drive greater ROI from your evolving technology stack, while boosting website performance,
improving data quality and proactively de- duplicating vendor credits to optimize ad spend.

Ensure the security and governance over tags and data:

Keep customer and other sensitive data out of the browser, preventing exposure and risk for your brand with a unique hybrid-tagging architecture. Enforce tagging workflows across teams and agencies, and prevent unauthorized exposure. Validate that tags are deployed correctly.

Identify potential privacy risks:

Visually identify tags that are out of compliance with your privacy policy and industry regulation using Ensighten’s privacy dashboard and audits. Pinpoint unauthorized third- and fourth-party tags, and prevent data from leaking to unwanted entities. Provide consumers with flexible opt-in, opt-out choices.

Track mobile app user engagement:

Understand how users are engaging with your native mobile apps and unify web and app data into a single view. Ensighten Mobile, a complementary service, lets marketers easily tag apps with basic analytics for key insights in real time, without the typical heavy impact on app development resources.

Collect omnichannel first-party data:

Collect off-site customer data from channels such as display advertising, email, videos and Internet of Things (IoT) devices, as well as across multiple domains and brands using Ensighten Pulse. Unify first-party data and profiles to enhance personalization tools in real-time and even drive a targeted experience on a customer’s first website visit.

Additional highlights

  • Hybrid-tagging architecture that delivers unparalleled scale and performance.
  • Supports all tagging use cases, synchronous and asynchronous, from a single line of code.
  • Facilitates enterprise work flows with flexible user management permissions and controls*
  • Flicker-free support for personalization, optimization, and testing use cases.
  • Enterprise service level agreements.

Software Description:

Ideal platform for marketers, analysts and data scientists. Helps overcome the fragmentation of data, analytics and reporting systems. All customer data points blends into a single, coherent human centric data model regardless of type, volume, velocity or source. Databases, automation systems and applications connect and disconnect according to marketer need- driving agility and preventing vendor lock-in.

Acts as the central nervous system for your martech stack- coordinating action across all of your execution channels. Outcomes of marketing executions feed back into the platform as inputs- closing the loop and optimizing future actions.

In-line analytics get your models into production and driving results with just a few clicks. Automated machine learning puts the power of data science in the hands of marketers.

On-premise, cloud or managed services deployment model. Full scale implementation ranging from weeks to a few months. Professional services - as much or as little as you need.

Software Description:

Swydo offers solutions for marketing campaign monitoring, analytics, and reporting. Users are able to complete reporting flow and generate client reports in short time, and more efficiently.

This platform, which name stands for “Show What You Do Online”, analyses online marketing activities and combines campaign statistics across various data sources. It generates reports, which can be sent to clients at scheduled periods of time, daily, weekly, or on a custom basis.

There is the possibility to assign multiple accounts to the platform, enabling users to monitor various campaigns and tasks.

Features:

  • External Integrations
  • Lead Management
  • Multi-User
  • Notifications
  • Data Import
  • Conversion Tracking
  • Data Export
  • API

Features:

  • Scheduling
  • Dashboard
  • Forecasting
  • A/B Testing
  • Data Visualization
  • API
  • Social-Media Integration
  • External Integrations
  • Link Tracking
  • Marketing Automation
  • Multi-User
  • Lead Scoring
  • Notifications
  • Data Import
  • Conversion Tracking
  • Data Export
  • Audience Targeting

Features:

  • Lead Scoring
  • Social-Media Integration
  • Notifications
  • Data Import
  • API
  • External Integrations
  • Multi-User

Summary:

    No key features associated with this application.

Summary:

  • Get the most value out of your own data

  • The more complex and dirty your data, the more valuable our platform is

  • Data Management (including extraction, cleansing and synchronization), analytics, segmentation and reporting all in one integrated system

  • Brings together the best of traditional direct marketing and digital marketing

  • Helps data scientists and analysts become more productive, by reducing the need for data janitoring

  • Gain complete control and visibility into your own data

  • Pick the level of service you need - self-service to outsourcing

  • Advanced analytics, predictive modeling and machine learning when and where you need it

  • Up and running in weeks - even for complex systems with dozens of inputs

Summary:

  • Scheduled reporting.

  • KPI monitoring.

  • Graphs and charts.

  • Project templates.

  • Dashboard creation.

  • Email templates.

  • Online marketing reports.

  • PPC reporting.

  • Report send logs.

  • AdWords integration.

Professional

$51.00
Licence/Month
Included in plan:
  • 20 Clients
  • 3 Users
  • Unlimited Integrations
  • Unlimited Projects
  • Unlimited Reports

Boutique

$98.00
Licence/Month
Included in plan:
  • 40 Clients
  • 5 Users
  • Unlimited Integrations
  • Unlimited Projects
  • Unlimited Reports

Loft

$306.00
Licence/Month
Included in plan:
  • 100 Clients
  • 20 Users
  • Unlimited Integrations
  • Unlimited Projects
  • Unlimited Reports

FAQs:

    Does this service offer an API?
  • Yes, to give you the ability to build out custom workflows as deemed by your organization and governance.

  • Does this service offer guides, tutorials and or customer support?
  • Absolutely. We have a state of the art online tutorial.

  • What are some applications this service is commonly used in tandem with?
  • Web and mobile applications.

  • Does this service offer multi-user capability (e.g. teams)?
  • Absolutely.

  • Does this service integrate with any other apps?
  • Any application that accepts JavaScript and access to the world-wide-web.

  • What is this service generally used for?
  • Manage different vendor data collection, testing, and optimization technologies on websites.

  • Who are the main user groups of this service?
  • Digital marketing teams managing data collection and analysis.

  • What platforms does this service support?
  • All client applications including native Android and iOS mobile apps and desktop and table clients.

FAQs:

    What are some applications this service is commonly used in tandem with?
  • Campaign Management software
    email service providers
    SAS
    R
    Python
    Scala
    Spark

  • What platforms does this service support?
  • Hadoop Amazon Web Services SQL Server

  • Who are the main user groups of this service?
  • Direct marketers
    Digital marketers
    Data Scientists
    Business Analysts

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes

  • Does this service offer guides, tutorials and or customer support?
  • Yes

  • Does this service integrate with any other apps?
  • yes, too many to mention

  • Does this service offer an API?
  • Yes

  • What is this service generally used for?
  • Analyzing customer behavior
    Segmenting and targeting customers
    Increasing customer engagement and value
    Managing complex customer data from multiple systems

FAQs:

    What are some applications this service is commonly used in tandem with?
  • It integrates with Google Drive, Google Analytics, Google AdWords, Pingdom, Google Search Console, Facebook Insights, Facebook Ads, Bing Ads, CallRail, MailChimp, Twitter Ads.

  • Does this service offer multi-user capability (e.g. teams)?
  • There is multi-user capability offered.

  • What platforms does this service support?
  • Swydo is web-based application.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: Knowledge Base, Online Support, Phone Support.

  • What is this service generally used for?
  • This service is generally used for marketing analytics.

  • Does this service offer an API?
  • Yes, Swydo offers API.

  • Who are the main user groups of this service?
  • Main users of Swydo are online marketers in small and medium-sized enterprises.

Publisher:

Founded:
-
Based in:
San Jose
Employees:
51-200
Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
258
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
741
Followers:
1.31k

Other:

Who uses Ensighten Manage
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Mobile Platforms:
  • iOS
  • Android
Languages:
English, Spanish, French
Regional Restrictions:
No restrictions.

Other:

Who uses Quaero CDP
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Swydo
  • SMEs
Desktop Platforms:
  • Web App
Languages:
English, Spanish, Portuguese, German, Italian, Polish, Swedish, Danish, Finnish, Dutch
Regional Restrictions:
No restrictions.
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