Compare Ensighten Manage vs Sprinklr vs Lithium

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Crozscore:

78%
what is this?
42%
no significant changes

Crozscore:

83%
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65%
48%
interest falling

Crozscore:

88%
what is this?
53%
interest falling
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Software Description:

Ensighten Manage is the industry’s leading enterprise tag management system and the anchor of a customer data platform that fuels seamless experiences across touch points. Manage has more than 1,100 turnkey vendor tag templates to choose from, helping marketers optimize their marketing technology stack to improve website engagement and conversion while boosting the value of existing investments. By providing additional capabilities for security, privacy and governance capabilities, Manage gives large organizations a fast run-rate to see immediate ROI.

Manage tags and unify data at any scale:

Deploy, update and manage all your marketing tags and data through one intuitive, point- and-click interface. Unify and standardize fragmented data sources across technologies to drive greater ROI from your evolving technology stack, while boosting website performance,
improving data quality and proactively de- duplicating vendor credits to optimize ad spend.

Ensure the security and governance over tags and data:

Keep customer and other sensitive data out of the browser, preventing exposure and risk for your brand with a unique hybrid-tagging architecture. Enforce tagging workflows across teams and agencies, and prevent unauthorized exposure. Validate that tags are deployed correctly.

Identify potential privacy risks:

Visually identify tags that are out of compliance with your privacy policy and industry regulation using Ensighten’s privacy dashboard and audits. Pinpoint unauthorized third- and fourth-party tags, and prevent data from leaking to unwanted entities. Provide consumers with flexible opt-in, opt-out choices.

Track mobile app user engagement:

Understand how users are engaging with your native mobile apps and unify web and app data into a single view. Ensighten Mobile, a complementary service, lets marketers easily tag apps with basic analytics for key insights in real time, without the typical heavy impact on app development resources.

Collect omnichannel first-party data:

Collect off-site customer data from channels such as display advertising, email, videos and Internet of Things (IoT) devices, as well as across multiple domains and brands using Ensighten Pulse. Unify first-party data and profiles to enhance personalization tools in real-time and even drive a targeted experience on a customer’s first website visit.

Additional highlights

  • Hybrid-tagging architecture that delivers unparalleled scale and performance.
  • Supports all tagging use cases, synchronous and asynchronous, from a single line of code.
  • Facilitates enterprise work flows with flexible user management permissions and controls*
  • Flicker-free support for personalization, optimization, and testing use cases.
  • Enterprise service level agreements.

Software Description:

Sprinklr's integrated platform facilitates important social media marketing activities, such as planning, publishing, reporting, and campaign management.

Planning:

  • Sprinklr organises all of your content across your various social media platform, including Facebook and Twitter.
  • This allows you to work on your campaigns, events, and posts efficiently one single platform.
  • With Sprinklr's global editorial calendar, you can always ensure that your content will reach the right audience.

Publishing:

  • Sprinklr allows you to draft, approve, schedule, and auto-tag your content across more than 20 different channels.
  • This helps you maintain a consistent brand voice and message across your various social media platforms.

Asset Management:

  • Sprinklr provides a highly organized platform where you can view and analyze the impact of your content assets.
  • With Sprinklr's platform, you can easily surface top performing content from anywhere within your company and also use new content engagement data to determine the focus of new marketing campaigns.

Campaign Management:

  • The integration of Sprinklr's easy-to-use calendar assists you in tracking your campaign initiatives and measuring their impact on your business.
  • You can also enforce campaign consistency and consolidate reporting metrics, such as engagement and conversion, across multiple social media platforms.

Software Description:

Lithium Social Media Management is an integrated social media management platform which can be divided into two broad features; social publishing and social results.

Lithium stands out compared to our competitors in social media publishing for three main reasons:

  • Firstly, Lithium allows you to publish content that will resonate with your audience. Our auto-scheduler which is powered by Klout data will result in improved engagement with your platform.
  • Secondly, Lithium allows you to plan integrated campaigns with aligned ads, events, campaigns, social posts, emails, and more.
  • Thirdly, our platform provides a visual timeline with key milestones in order to stay on top of planned content.

In addition to social publishing, Lithium significantly improves your social response data:

  • Allows you to manage social responses at scale, without sacrificing the quality of your posts.
  • Provides powerful real-time insights into customer engagement, in addition to integrating with Twitter to analyze Net Promoter Score (NPS) and Customer Satisfaction (CSAT) data.
  • Improves your social media workflow by directing every incoming social media post to the most appropriate work queue or agent.
  • Uses languages, sources, and contact tags in order to consistently direct messages to the appropriate queue.
  • Through emails and mobile alerts, lithium enables you to stay up-to-date in the event that there are any spikes in activity on your profiles.
  • Lithium has the ability to automatically detect up to 25 languages.
  • Able to detect when a customer replies and can automatically route customer replies back to the original agent.

Features:

  • External Integrations
  • Lead Management
  • Multi-User
  • Notifications
  • Data Import
  • Conversion Tracking
  • Data Export
  • API

Features:

  • Calendar Management
  • Scheduling
  • Marketing Automation
  • Keyword Tracking
  • Social-Media Integration
  • Brand Management
  • Audience Targeting
  • External Integrations

Features:

  • Marketing Automation
  • Keyword Tracking
  • Notifications
  • Multi-Account
  • Data Visualization
  • Brand Management
  • Conversion Tracking
  • Audience Targeting

Summary:

    No key features associated with this application.

Summary:

  • Deploy campaigns effectively across channels, markets, and demographics

  • Ensure there is campaign consistency across your entire platform

  • Schedule targeted message across channels and brands

Summary:

  • Integrated social media management platform

  • Manage social responses at scale

  • Powerful insights in real-time

  • Collaborative planning and valuable data

FAQs:

    Does this service offer an API?
  • Yes, to give you the ability to build out custom workflows as deemed by your organization and governance.

  • Does this service offer guides, tutorials and or customer support?
  • Absolutely. We have a state of the art online tutorial.

  • What are some applications this service is commonly used in tandem with?
  • Web and mobile applications.

  • Does this service offer multi-user capability (e.g. teams)?
  • Absolutely.

  • Does this service integrate with any other apps?
  • Any application that accepts JavaScript and access to the world-wide-web.

  • What is this service generally used for?
  • Manage different vendor data collection, testing, and optimization technologies on websites.

  • Who are the main user groups of this service?
  • Digital marketing teams managing data collection and analysis.

  • What platforms does this service support?
  • All client applications including native Android and iOS mobile apps and desktop and table clients.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Sprinklr offers numerous guides on our website and our customer support is also willing to help if you run into any difficulties.

  • Who are the main user groups of this service?
  • Sprinklr is mainly used by enterprises to manage their social media marketing, although it can also be used by startups or individual influencers to manage their social platforms.

  • What are some applications this service is commonly used in tandem with?
  • Sprinklr is frequently used in tandem with Facebook, Instagram, LinkedIn, Pinterest, Twitter, VK, and YouTube.

FAQs:

    No FAQs associated with this application.

Publisher:

Founded:
-
Based in:
San Jose
Employees:
51-200
Likes:
Followers:
11.8k

Publisher:

Founded:
-
Based in:
New York
Employees:
1001-5000
Likes:
Followers:
34.4k

Publisher:

Founded:
-
Based in:
San Francisco
Employees:
201-500
Likes:
Followers:
21.1k

Other:

Who uses Ensighten Manage
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Mobile Platforms:
  • iOS
  • Android
Languages:
English, French, Spanish
Regional Restrictions:
No restrictions.

Other:

Who uses Sprinklr
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Lithium
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Languages:
English
Regional Restrictions:
No restrictions.
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