Compare Ensighten Manage vs Looker vs Quaero CDP

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77%
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85%
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63%
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Software Description:

Ensighten Manage is the industry’s leading enterprise tag management system and the anchor of a customer data platform that fuels seamless experiences across touch points. Manage has more than 1,100 turnkey vendor tag templates to choose from, helping marketers optimize their marketing technology stack to improve website engagement and conversion while boosting the value of existing investments. By providing additional capabilities for security, privacy and governance capabilities, Manage gives large organizations a fast run-rate to see immediate ROI.

Manage tags and unify data at any scale:

Deploy, update and manage all your marketing tags and data through one intuitive, point- and-click interface. Unify and standardize fragmented data sources across technologies to drive greater ROI from your evolving technology stack, while boosting website performance,
improving data quality and proactively de- duplicating vendor credits to optimize ad spend.

Ensure the security and governance over tags and data:

Keep customer and other sensitive data out of the browser, preventing exposure and risk for your brand with a unique hybrid-tagging architecture. Enforce tagging workflows across teams and agencies, and prevent unauthorized exposure. Validate that tags are deployed correctly.

Identify potential privacy risks:

Visually identify tags that are out of compliance with your privacy policy and industry regulation using Ensighten’s privacy dashboard and audits. Pinpoint unauthorized third- and fourth-party tags, and prevent data from leaking to unwanted entities. Provide consumers with flexible opt-in, opt-out choices.

Track mobile app user engagement:

Understand how users are engaging with your native mobile apps and unify web and app data into a single view. Ensighten Mobile, a complementary service, lets marketers easily tag apps with basic analytics for key insights in real time, without the typical heavy impact on app development resources.

Collect omnichannel first-party data:

Collect off-site customer data from channels such as display advertising, email, videos and Internet of Things (IoT) devices, as well as across multiple domains and brands using Ensighten Pulse. Unify first-party data and profiles to enhance personalization tools in real-time and even drive a targeted experience on a customer’s first website visit.

Additional highlights

  • Hybrid-tagging architecture that delivers unparalleled scale and performance.
  • Supports all tagging use cases, synchronous and asynchronous, from a single line of code.
  • Facilitates enterprise work flows with flexible user management permissions and controls*
  • Flicker-free support for personalization, optimization, and testing use cases.
  • Enterprise service level agreements.

Software Description:

Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time.

How Looker works in 5 simple steps:
1. Connect Looker to any relational database, like Amazon Redshift or Google BigQuery.
2. Let Looker automatically generate a data model from your schema.
3. Embellish the data model with custom dimensions and measures that reflect your company’s unique business logic.
4.Give all your users—technical and non-technical—access to Looker to answer their own questions through reports, dashboards or just exploring the curated environment you have built.
5.Relax as Looker translates their business questions into performant (and dialect-specific) SQL.*

Software Description:

Ideal platform for marketers, analysts and data scientists. Helps overcome the fragmentation of data, analytics and reporting systems. All customer data points blends into a single, coherent human centric data model regardless of type, volume, velocity or source. Databases, automation systems and applications connect and disconnect according to marketer need- driving agility and preventing vendor lock-in.

Acts as the central nervous system for your martech stack- coordinating action across all of your execution channels. Outcomes of marketing executions feed back into the platform as inputs- closing the loop and optimizing future actions.

In-line analytics get your models into production and driving results with just a few clicks. Automated machine learning puts the power of data science in the hands of marketers.

On-premise, cloud or managed services deployment model. Full scale implementation ranging from weeks to a few months. Professional services - as much or as little as you need.

Features:

  • External Integrations
  • Lead Management
  • Multi-User
  • Notifications
  • Data Import
  • Conversion Tracking
  • Data Export
  • API

Features:

  • Scheduling
  • 2-Factor Authentication
  • Customer Management
  • Analytics
  • Dashboard
  • Supplier Management
  • Notifications
  • Inventory Tracking
  • Multi-User
  • Link Tracking
  • Project Management
  • Forecasting
  • API
  • Data Export
  • A/B Testing
  • External Integrations
  • Data Visualization
  • Conversion Tracking

Features:

  • Scheduling
  • Dashboard
  • Forecasting
  • A/B Testing
  • Data Visualization
  • API
  • Social-Media Integration
  • External Integrations
  • Link Tracking
  • Marketing Automation
  • Multi-User
  • Lead Scoring
  • Notifications
  • Data Import
  • Conversion Tracking
  • Data Export
  • Audience Targeting

Summary:

    No key features associated with this application.

Summary:

  • A data platform for all.

  • A powerful data platform that's easy for everyone to use.

  • Business intelligence, big data analytics, or a 360 view of your customers. Whatever you need, Looker can help. Talk to our data experts.

Summary:

  • Get the most value out of your own data

  • The more complex and dirty your data, the more valuable our platform is

  • Data Management (including extraction, cleansing and synchronization), analytics, segmentation and reporting all in one integrated system

  • Brings together the best of traditional direct marketing and digital marketing

  • Helps data scientists and analysts become more productive, by reducing the need for data janitoring

  • Gain complete control and visibility into your own data

  • Pick the level of service you need - self-service to outsourcing

  • Advanced analytics, predictive modeling and machine learning when and where you need it

  • Up and running in weeks - even for complex systems with dozens of inputs

SaaS monthly based / Annual contract

Free
Included in plan:
  • Free 21 Day Trial

FAQs:

    Does this service offer an API?
  • Yes, to give you the ability to build out custom workflows as deemed by your organization and governance.

  • Does this service offer guides, tutorials and or customer support?
  • Absolutely. We have a state of the art online tutorial.

  • What are some applications this service is commonly used in tandem with?
  • Web and mobile applications.

  • Does this service offer multi-user capability (e.g. teams)?
  • Absolutely.

  • Does this service integrate with any other apps?
  • Any application that accepts JavaScript and access to the world-wide-web.

  • What is this service generally used for?
  • Manage different vendor data collection, testing, and optimization technologies on websites.

  • Who are the main user groups of this service?
  • Digital marketing teams managing data collection and analysis.

  • What platforms does this service support?
  • All client applications including native Android and iOS mobile apps and desktop and table clients.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • In addition to a dedicated support analyst and success manager, Looker offers a documentation library and discourse community to post questions, tutorial videos, etc.

    There is also in-app live chat where you speak to one of our technical analysts between business hours.

  • Does this service offer multi-user capability (e.g. teams)?
  • Looker offers user attributes and privacy settings to allow for permissions.

    While intended as an organization-wide solution for all of your data needs, Looker offers specific applications developed for departments or specific verticals that are a compilation best practices.

  • What are some applications this service is commonly used in tandem with?
  • Any relational database.

    Looker is also great to pair with a predictive analytics tool such as Python or R.

  • Does this service integrate with any other apps?
  • Looker connects to any relational datastore such as mySQL, Google BigQuery, Amazon Redshift, etc.

    Looker has over 44 Technology Partners and 50 Systems Integrator and Consultant partners.

  • Does this service offer an API?
  • You can use the Looker API with any programming language or application environment that can make HTTPS requests and process JSON responses.

    You can also embed Looker visualizations and explores into any website and give limited feature availability to clients, customers, or data digesters.

  • What platforms does this service support?
  • Looker supports:

    • Chrome
    • Firefox
    • Edge
    • Safari
    • Internet Explorer (version 11)

    Looker supports the current and previous major releases of Chrome, Firefox, Edge, and Safari. Each time a new version is released, we begin supporting that version and stop supporting the third most recent version.

  • What is this service generally used for?
  • Exploring and acting on data insights.

  • Who are the main user groups of this service?
  • All business and technical employees.

FAQs:

    What are some applications this service is commonly used in tandem with?
  • Campaign Management software
    email service providers
    SAS
    R
    Python
    Scala
    Spark

  • What platforms does this service support?
  • Hadoop Amazon Web Services SQL Server

  • Who are the main user groups of this service?
  • Direct marketers
    Digital marketers
    Data Scientists
    Business Analysts

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes

  • Does this service offer guides, tutorials and or customer support?
  • Yes

  • Does this service integrate with any other apps?
  • yes, too many to mention

  • Does this service offer an API?
  • Yes

  • What is this service generally used for?
  • Analyzing customer behavior
    Segmenting and targeting customers
    Increasing customer engagement and value
    Managing complex customer data from multiple systems

Publisher:

Founded:
-
Based in:
San Jose
Employees:
51-200
Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
2.61k
Followers:
6.69k

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
258
Followers:
626

Other:

Who uses Ensighten Manage
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Mobile Platforms:
  • iOS
  • Android
Languages:
Spanish, French, English
Regional Restrictions:
No restrictions.

Other:

Who uses Looker
  • Startups
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Mobile Platforms:
  • iOS
Languages:
English
Regional Restrictions:
Only currently available in English.

Other:

Who uses Quaero CDP
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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