Compare DataXu vs AppNexus vs Refersion

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Crozscore:

83%
what is this?
73%
44%
interest rising

Crozscore:

86%
what is this?
56%
interest rising

Crozscore:

89%
what is this?
91%
46%
interest rising
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Software Description:

Dataxu is a demand-side platform (DTS) that increases the value that companies deliver to their customers, helps them target and engage the valuable audience, and delivers full effectiveness, efficiency, and satisfaction.

The platform is designed for publishers and marketing professionals that can utilize the data science to make their marketing efforts and profitable customer relationships more productive. The main purpose of Dataxu is to enable them to connect with real people via multiple
channels, attracting consumers’ attention at the right time.

The main advertising exchanges that Dataxu's clients can use are Connected TV, Addressable TV, Digital Video, Digital Out of Home, Native, Audio, Social, Display, and Mobile.

Software Description:

The AppNexus enterprise technology platform utilizes data science and machine learning to acquire audience acquisition, engagement, and generate a revenue stream. It provides data management, optimization, and support for directly negotiated advertising.

Advertisers can make the most of this technology to automatically make purchases according to the number of views, while publishers can maximize monetization to its fullest potential. Benefits of this platform are: Controlled Bidding Process, Increased Buying Intelligence, Efficient Media Buying, and Custom Integrations.

Software Description:

Refersion is a full-featured affiliate marketing platform that you can launch in minutes; we handle the heavy lifting so you can focus on building great partnerships with your affiliates. Be it bloggers, influencers, ambassadors, or customers; we help you recruit, track, and pay affiliates through an intuitive, easy to use platform. Zero technical knowledge required!

This tool provides all-in-one-platform for referral management, simple payments, report creation, and conversion tracking. Users can reward their top performing affiliates, who are also able to track their activity on a personalized dashboard.

The suite has numerous useful features, customizable interface, analytic tools, and responsive customer service.

Features:

  • Dashboard
  • Notifications
  • Data Import
  • Data Export
  • Data Visualization
  • Marketing Automation
  • External Integrations
  • Audience Targeting
  • Brand Management
  • API

Features:

  • BitCoin
  • Marketing Automation
  • Budgeting
  • Notifications
  • Password & Access Management
  • Audience Targeting
  • Dashboard
  • External Integrations
  • API

Features:

  • Data Export
  • Stripe
  • PayPal
  • Audience Targeting
  • Data Visualization
  • Conversion Tracking
  • External Integrations
  • Dashboard
  • API

Summary:

  • Audience-Based Buying

  • Always-On Optimization

  • Real-Time Reporting

  • Global Reach & Enterprise Scale

  • Granular Ad Targeting

  • Self-Serve Advanced TV

  • Fully-Integrated TouchPoint™ Ad Server

  • Enterprise Developer APIs

Summary:

  • Programmable Bidding

  • Bid Stream

  • Real-Time Signals & Analytics

  • Impression Logs

  • Segment Activation Services

  • Viewable Performance Tools

  • Data Marketplace

  • PreBid Enterprise Solution

  • Viewable Deals

  • Video

Summary:

  • Free, no obligation 14-day trial

  • Shopify, BigCommerce, Magento & WooCommerce integration

  • Included access to thousands of affiliates in the Refersion Marketplace

  • Activity dashboard for merchants and affiliates.

  • Customized Affiliate registration page.

  • Track sales by SKUs, coupons and emails.

  • Post-purchase affiliate channel.

Starter

$19.00
1 user(s) / month
Included in plan:
  • Unlimited affiliates and offers.
  • Access To Developer APIs.
  • Free listing in Refersion Marketplace.
  • Set commission by product or SKU.
  • Email support from a U.S.-based team.
  • Flat rate pricing no overage fees or hidden costs.
  • Track up to 30 affiliate orders / month.

Professional

$89.00
1 user(s) / month
Included in plan:
  • Everything in Starter +
  • Track up to 130 affiliate orders / month.
  • Integration assistance.
  • Custom reports.
  • Track sales with coupon codes, emails, and SKUs.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: Training, Webinars, Videos, and Email Support.

  • What is this service generally used for?
  • This service is generally used as demand-side advertising platform.

  • Does this service integrate with any other apps?
  • It integrates with Grapeshot, IBM's Digital Data Exchange Network, Adobe Omniture's Partner Ecosystem, and more.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with data providers, ad verification, and ad serving applications.

  • Who are the main user groups of this service?
  • The main users of Dataxu are publishers, agencies, and brands.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer an API?
  • Yes, it offers an API.

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is generally used as a programmable DSP in the media buying industry.

  • What platforms does this service support?
  • AppNexus is a web-based software.

  • Does this service offer an API?
  • Yes, it offers API.

  • Who are the main user groups of this service?
  • Users of AppNexus are media buyers and publishers.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Phone Support, Email Support.

  • Does this service integrate with any other apps?
  • It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.

FAQs:

    Who are the main user groups of this service?
  • Main users of Refersion are SMEs and large enterprises.

  • What platforms does this service support?
  • This is a web-based platform.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Online, Phone, FAQs.

  • Does this service integrate with any other apps?
  • Refersion integrates with Shopify, Stripe, PayPal, Chargebee, BigCommerce, Chargebee, Google Analytics, LittleData, Magento, MailChimp, ReCharge, Shopify, Skimlinks, WooCommerce, and Viglink.

  • Does this service offer an API?
  • Yes, the Refersion API is organized around REST, which is easily accessible using most modern programming languages.

  • What is this service generally used for?
  • It is used to manage affiliate marketing program.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

Publisher:

Founded:
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Publisher:

Founded:
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Based in:
New York
Employees:
1001-5000
Likes:
Followers:

Publisher:

Founded:
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Based in:
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Employees:
-
Likes:
Followers:

Other:

Who uses DataXu
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses AppNexus
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Refersion
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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