Compare DataXu vs Adroll vs AppNexus

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83%
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73%
44%
interest rising

Crozscore:

76%
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49%
52%
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86%
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Software Description:

Dataxu is a demand-side platform (DTS) that increases the value that companies deliver to their customers, helps them target and engage the valuable audience, and delivers full effectiveness, efficiency, and satisfaction.

The platform is designed for publishers and marketing professionals that can utilize the data science to make their marketing efforts and profitable customer relationships more productive. The main purpose of Dataxu is to enable them to connect with real people via multiple
channels, attracting consumers’ attention at the right time.

The main advertising exchanges that Dataxu's clients can use are Connected TV, Addressable TV, Digital Video, Digital Out of Home, Native, Audio, Social, Display, and Mobile.

Software Description:

AdRoll belongs to digital marketing service category, with a particular accent on retargeting, advertising, prospecting, and social media.

Users of this platform are able to set up, develop and distribute ads, as well as convert visitors into customers. All of that using main ad networks and social media.

Ads are being distributed across various devices, and are analyzed by leading measurement services. Another feature is advertising personalization, based on user's history and preferences.

Software Description:

The AppNexus enterprise technology platform utilizes data science and machine learning to acquire audience acquisition, engagement, and generate a revenue stream. It provides data management, optimization, and support for directly negotiated advertising.

Advertisers can make the most of this technology to automatically make purchases according to the number of views, while publishers can maximize monetization to its fullest potential. Benefits of this platform are: Controlled Bidding Process, Increased Buying Intelligence, Efficient Media Buying, and Custom Integrations.

Features:

  • Dashboard
  • Notifications
  • Data Import
  • Data Export
  • Data Visualization
  • Marketing Automation
  • External Integrations
  • Audience Targeting
  • Brand Management
  • API

Features:

  • Email Integration
  • Scheduling
  • Data Export
  • Notifications
  • API
  • Marketing Automation
  • Dashboard
  • Data Visualization
  • External Integrations
  • Social-Media Integration
  • Multi-User
  • Audience Targeting
  • Conversion Tracking

Features:

  • BitCoin
  • Marketing Automation
  • Budgeting
  • Notifications
  • Password & Access Management
  • Audience Targeting
  • Dashboard
  • External Integrations
  • API

Summary:

  • Audience-Based Buying

  • Always-On Optimization

  • Real-Time Reporting

  • Global Reach & Enterprise Scale

  • Granular Ad Targeting

  • Self-Serve Advanced TV

  • Fully-Integrated TouchPoint™ Ad Server

  • Enterprise Developer APIs

Summary:

  • Web retargeting

  • Dynamic LiquidAds

  • Cross-device, cross-platform ads

  • Flexible segmentation

  • Transparent analytics

  • Expert optimization

  • Advanced conversion tracking rules

  • Group users

  • Over 300 intent signals

  • Reports & Analytics

Summary:

  • Programmable Bidding

  • Bid Stream

  • Real-Time Signals & Analytics

  • Impression Logs

  • Segment Activation Services

  • Viewable Performance Tools

  • Data Marketplace

  • PreBid Enterprise Solution

  • Viewable Deals

  • Video

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: Training, Webinars, Videos, and Email Support.

  • What is this service generally used for?
  • This service is generally used as demand-side advertising platform.

  • Does this service integrate with any other apps?
  • It integrates with Grapeshot, IBM's Digital Data Exchange Network, Adobe Omniture's Partner Ecosystem, and more.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with data providers, ad verification, and ad serving applications.

  • Who are the main user groups of this service?
  • The main users of Dataxu are publishers, agencies, and brands.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer an API?
  • Yes, it offers an API.

FAQs:

    What platforms does this service support?
  • This is web-based platform.

  • Does this service offer an API?
  • Yes, there are APIs offered.

  • Who are the main user groups of this service?
  • Users of AdRoll are advertisers in small and medium businesses, as well as big brands.

  • Does this service integrate with any other apps?
  • AdRoll integrates with: Marketo, MailChimp, HubSpot, Shopify, Zapier, Campaign Monitor, Configio, Miva, Funnel, etc,

  • What are some applications this service is commonly used in tandem with?
  • It is mainly used in tandem with CRM, Email Marketing and e-Commerce apps.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • It is used as retargeting and prospecting platform.

  • Does this service offer guides, tutorials and or customer support?
  • Help Center, Live Chat, Tickets, Video Tutorials.

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is generally used as a programmable DSP in the media buying industry.

  • What platforms does this service support?
  • AppNexus is a web-based software.

  • Does this service offer an API?
  • Yes, it offers API.

  • Who are the main user groups of this service?
  • Users of AppNexus are media buyers and publishers.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Phone Support, Email Support.

  • Does this service integrate with any other apps?
  • It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.

Publisher:

Founded:
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Based in:
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Employees:
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Likes:
Followers:

Publisher:

Founded:
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Based in:
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Employees:
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Likes:
Followers:

Publisher:

Founded:
-
Based in:
New York
Employees:
1001-5000
Likes:
Followers:
30.7k

Other:

Who uses DataXu
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Adroll
  • Startups
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses AppNexus
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.
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