Compare DataXu vs AdStage vs Improvely

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DataXu screenshot view 2 more AdStage screenshot view 5 more Improvely screenshot view 1 more

Software Description:

Dataxu is a demand-side platform (DTS) that increases the value that companies deliver to their customers, helps them target and engage the valuable audience, and delivers full effectiveness, efficiency, and satisfaction.

The platform is designed for publishers and marketing professionals that can utilize the data science to make their marketing efforts and profitable customer relationships more productive. The main purpose of Dataxu is to enable them to connect with real people via multiple
channels, attracting consumers’ attention at the right time.

The main advertising exchanges that Dataxu's clients can use are Connected TV, Addressable TV, Digital Video, Digital Out of Home, Native, Audio, Social, Display, and Mobile.

Software Description:

AdStage offers solutions for cross-network pay-per-click marketing campaigns management. The core of the platform is bulk ads production and analytics through Facebook, Twitter, Bing, and LinkedIn Ads.

It enables users to create rules that automatically modify advertising campaigns. The rules apply to the timing of the ad, the price, alerts, reporting, and more.

Ads creation is a fully customizable process, so advertisers can vary headlines, description, pictures, inline edits. The campaign results are visible on the dashboard, with visualized data and metrics.

Software Description:

Improvely combines click and conversion tracking, click fraud detection, landing page split testing, and affiliate marketing tools into one easy-to-use platform.
Learn where every new customer came from — what site, web search or ad click first brought them to your shop.

Keep track of the cost, revenue and profit of your Google AdWords, Bing Ads, Facebook and other advertising — all in one report.

Get notified instantly of PPC click fraud — stop paying for fake clicks!

Features:

  • Dashboard
  • Notifications
  • Data Import
  • Data Export
  • Data Visualization
  • Marketing Automation
  • External Integrations
  • Audience Targeting
  • Brand Management
  • API

Features:

  • Multi-User
  • Notifications
  • Marketing Automation
  • External Integrations
  • Data Export
  • A/B Testing
  • Audience Targeting
  • Data Visualization
  • API
  • Data Import
  • Dashboard
  • Scheduling
  • Conversion Tracking

Features:

Summary:

  • Audience-Based Buying

  • Always-On Optimization

  • Real-Time Reporting

  • Global Reach & Enterprise Scale

  • Granular Ad Targeting

  • Self-Serve Advanced TV

  • Fully-Integrated TouchPoint™ Ad Server

  • Enterprise Developer APIs

Summary:

  • Conversion Tracking

  • Scheduled Reports

  • Performance Dashboards

  • Optimization Rules

  • Multiple ad Formats

  • Campaign Scheduling

  • Historic Data Import

  • Bulk Ad Creation

  • Paid Search Campaigns

  • Multivariate Testing

Summary:

  • Track your ads: Improvely allows you to analyze the origins of every sale or signup on your website, whether it's organic traffic or a paid marketing campaign.

  • Measure your advertising results: Improvely gives you the key performance metrics in a single report to track the cost, revenue and profit from your advertising campaign. It’s there to give you clarity on your conversions.

  • Monitor for click fraud: The Improvely monitoring systems inspect every click for signs of suspicious activity on your ads. Not only will you be alerted to possible PPC click fraud instantly, Improvely will provide you with the necessary tools to get your money back and prevent further losses.

  • Monthly plans to suit your shop size: With two weeks free, Improvely gives you time to work out which monthly plan best meets your needs. Plans start at $29/month and can be cancelled at any time.

Core

$749.00
Licence / Month
Included in plan:
  • Up to $50k in Monthly Spend
  • Help Center
  • Email Support

Pro

$1,499.00
Licence / Month
Included in plan:
  • $50k+ to $150k in Monthly Spend
  • Help Center
  • Email Support

Elite

$2,499.00
1 user(s) / month
Included in plan:
  • $150k+ to $250k in Monthly Spend
  • Guided Onboarding
  • Ongoing Training
  • Phone & Email Support

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: Training, Webinars, Videos, and Email Support.

  • What is this service generally used for?
  • This service is generally used as demand-side advertising platform.

  • Does this service integrate with any other apps?
  • It integrates with Grapeshot, IBM's Digital Data Exchange Network, Adobe Omniture's Partner Ecosystem, and more.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with data providers, ad verification, and ad serving applications.

  • Who are the main user groups of this service?
  • The main users of Dataxu are publishers, agencies, and brands.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer an API?
  • Yes, it offers an API.

FAQs:

    Does this service offer an API?
  • Yes, there is AdStage Universal Data API offered.

  • Does this service integrate with any other apps?
  • Integrations available: Google Analytics, Unbounce, Clearlogin, Bizible, Outbrain, Marketo.

  • What are some applications this service is commonly used in tandem with?
  • It is most commonly used in tandem with Google Adwords, Bing Ads, and social media advertising platforms.

  • What platforms does this service support?
  • This is web-based platform with mobile app for iOS.

  • Does this service offer multi-user capability (e.g. teams)?
  • AdStage supports unlimited seats for teams at any pricing tier.

  • What is this service generally used for?
  • It is used for cross-network online advertising campaigns management.

  • Who are the main user groups of this service?
  • Main users of AdStage are online marketers in SMEs and large enterprises.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Help Center, Phone Support, Email Support.

FAQs:

    No FAQs associated with this application.

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Publisher:

Founded:
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Publisher:

Founded:
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Lansdale
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Followers:

Other:

Who uses DataXu
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses AdStage
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Regional Restrictions:
No restrictions.
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