Compare Darius for Retail vs Personyze

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About Darius for Retail

The Velocity value proposition is quite simply “more shoppers, spending more, more often” – our company is a unique combination of creative marketing and personalization technology.

We create and activate highly targeted sales campaigns using our shopper engagement platform, Darius, to engage each shopper with personalized and relevant content to get them into the store, growing the basket and keep them coming back for more.

The Darius “software-as-a-service” revenue generating platform, which runs “in the cloud”, allows us to manage the full shopper journey – pre-store, in-store, post-store – on behalf of the retailer but to the benefit of all stakeholders, including suppliers and brands.

We can integrate with any in-store technologies (such as Wifi, digital displays, iBeacons, point of sale, dynamic lighting, IoT devices, etc. as appropriate) but always with the shopper at the center, providing a single view of their behavior.

We can engage via email, SMS, social media, mobile apps and place “calls to action” on physical marketing too – so that all communication channels are tracked and measured – improving return on marketing investment.

Velocity provides a managed service and strategic guidance to clients and their supplier partners to make sure that benefits are delivered quickly and built upon.

Velocity Worldwide operates in a number of regions, including the UK, Ireland, Australia and North America and operates in a range of retail environments, including shopping centers, malls, sports stadiums, apparel stores, QSR and supermarkets.

About Personyze

Personyze is a comprehensive website personalization platform that allows you to personalize your site in virtually any way that is technically possible, based on over 70 visitor characteristics including behavior, referral, CRM data, and more.

Combine the power of AI-based recommendations with traditional targeting and over 20 content tools, to add to or change your site to create a more relevant and engaging experience for visitors.

Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Budgeting
  • Calendar Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration

Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Budgeting
  • Calendar Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration

Summary

    No key features associated with this application.

Summary

  • Complete website and email personalization solution

  • Dynamic targeting with 70+ criteria including behavioral, geo, referral, CRM, and more

  • Recommendation engine with AI-powered product and/or content recommendations on site and in email

  • Smart promotions and targeted site content, including targeted popups, banners, text, images, and more

  • Integration with CRM data for ABM targeting and highly tailored site experiences

  • Easy setup, with 5 minutes or less installation, on-boarding, step-by-step wizards, and training

  • Secure and scalable SaaS solution, that has no effect on site load-time or SEO

  • Detailed analytics dashboard, custom KPI tracking, email reporting, and out-of-the-box Google Analytics integration

  • A recommendation algorithm for every need, displayed in completely customizable widgets anywhere on the site or in emails

Pricing

Lite

$250.00
1 user(s) / month
Included in plan:
  • Basic Onboarding
  • Core Features
  • 15 Campaigns (audiences)
  • 2 Users
  • 2 Domains
  • 24/7 Support

Power

$450.00
1 user(s) / month
Included in plan:
  • Extensive Onboarding
  • Core Features
  • 25 Campaigns (audiences)
  • Unlimited Users
  • 3 Domains
  • API Access
  • User Database (CRM) Uploads
  • 24/7 Support

Enterprise

$1,000.00
1 user(s) / month
Included in plan:
  • Extensive Onboarding
  • Core Features
  • Unlimited Campaigns (audiences)
  • Dedicated Account Manager
  • Unlimited Users
  • 5 Domains
  • Full API Features
  • 2-Way Data Warehouse Synchronization
  • 24/7 Support

Agency


1 user(s) / month
Included in plan:
  • Ability to have multiple client accounts at a special pricing—inquire for more information

FAQs

    What is this service generally used for?
    • Retail Marketing
    • Shopper Marketing
    • Marketing Campaigns
    • Customer Journey Mapping
    • Customer Engagement
    • Customer Experience
    • Customer Insights
    • Personalization
    • Marketing Campaigns
    • Promotions
    • In-Store Marketing
    • Wi-Fi Marketing
    • Proximity Marketing
    • Digital Transformation
    • Digital Signage
    • Loyalty
    • Surveys
    • Sweepstakes
    • Digital Marketing
    • Social Media Marketing
  • What platforms does this service support?
    • Digital Signage: Panasonic, Samsung Magic Info, ComQi
    • Point of Sale: Pinnacle, RDP, MSP, Accuvia Software Group
    • Wi-Fi: Aruba, Cisco Meraki, Ubiquiti
    • App SDK
    • Open API
    • Amazon Web Services
  • What are some applications this service is commonly used in tandem with?
    • Digital Signage: Panasonic, Samsung Magic Info, ComQi
    • Point of Sale: Pinnacle, RDP, MSP, Accuvia Software Group
    • Wi-Fi: Aruba, Cisco Meraki, Ubiquiti
    • App SDK
    • Open API
  • Does this service integrate with any other apps?
  • App SDK.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes.

  • Who are the main user groups of this service?
    • Marketing
    • Customer Engagement
    • Customer Experience
    • Digital Marketing
    • Loyalty
    • CRM
    • Brand Marketing
    • Digital Transformation
    • Advertising
    • CPG
    • Retail Marketing
  • Does this service offer guides, tutorials and or customer support?
  • Yes.

  • Does this service offer an API?
  • Open API.

FAQs

    Does this service offer multi-user capability (e.g. teams)?
  • Yes, depending on the package, users can have subordinate users with limited access.

  • What is this service generally used for?
  • Website personalization, email personalization, dynamic targeting, and website analytics.

  • Does this service offer guides, tutorials and or customer support?
  • Yes, step-by-step wizards, 24/7 email support, onboarding and training, and the outsourcing of campaigns to our team depending on the package.

  • What are some applications this service is commonly used in tandem with?
  • Third-party email providers by adding dynamic recommendations to re-marketing emails, all website CMS or eCommerce platforms (Wordpress, Magento, Shopify, etc.), Facebook for social integration, CRMs for utilizing customer data for targeting, and analytics solutions.

  • Does this service integrate with any other apps?
  • Integrates with any CRM, any third-party email provider, any website management or ecommerce platform, and any analytics solution.

  • What platforms does this service support?
  • All websites, all CRM/databases, all email platforms, and all analytics platforms.

  • Who are the main user groups of this service?
  • Medium sized businesses or above, who have a website and multiple customer/audience segments, or agencies who serve such businesses.

  • Does this service offer an API?
  • Yes, API access or full API integration, depending on the package.

Vendor Information

Founded:
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Vendor Information

Founded:
-
Based in:
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Employees:
-
Likes:
Followers:

Other

Who uses Darius for Retail
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English, Irish, Spanish, French
Regional Restrictions:
No restrictions.

Other

Who uses Personyze
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Languages:
English
Regional Restrictions:
No restrictions.
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