Cubeplan is a graphical decision-support tool that integrates knowledge and data of your entire company in a single platform. Cubeplan is built with Lumina's acclaimed Analytica software, and runs the Analytica Decision Engine (ADE).
Our solution takes the best of the currently used technologies, namely the flexibility and analyst-ownership of spreadsheets, while adding the following important characteristics:
Clarity to understand the underlying logic of your business planning.You always know what calculations are made in every step and where in the model they are located.
Integration. The entire company, no matter the size or complexity fits into a single model.
Scalability. Native multidimensional variable support. You can easily add complexity to the model logic as your business knowledge evolves without checking thousand of formulas,
Using a single tool to create and present the model speeds up decision-making, since any formula, value or policy can be traced, checked, explained or corrected in real-time during a meeting or presentation.
Create scenarios and “what ifs” in real time with a few clicks,or you save as many milestone scenarios as you need to use in more traditional long-term planning processes.
Funnel automates your marketing reporting by replacing your marketing spreadsheet with software. Funnel automatically collects data from all your advertising platforms and connects this data with conversion data from your Google Analytics account. This allows marketers to have an always up to date overview of all their marketing efforts. Funnel offers three solutions depending on where you like to visualise your data.
Dashboards and Reports
With Funnel's Dashboard solution you can visualise your data and create custom dashboards and reports that can easily be shared across people and teams. It also contains a powerful analysis tool for data exploring and roll up of data for markets, product categories etcetera. With custom dimensions you can categorise your advertising data any way you want, no matter if it's by market, tactic, traffic source or product category.
Google Analytics Upload
Happy with Google Analytics but missing cost data from non Google channels? By having cost data in Google Analytics you can easily compare the performance of all your marketing channels. Funnel pushes cost data to Google Analytics every day from the moment you switch it on.
API and Connectors
Funnel's API makes all the data that Funnel pulls down and structures available for internal systems or other BI solutions. Through Funnel's integrations to Google BigQuery, Google Data Studio and Amazon Redshift you can get your advertising data to any data warehouse or visualisation solution you like. Funnel is also a certified Google BigQuery Partner.
Net Promoter Score
Influence Diagram • A graphical environment let you view the big picture and drill down to the individual numbers at any time. An intuitive interface lets you navigate the business logic to better understand the results of calculations in real time.
Dynamic slicing and dicing • Cubeplan handles multidimensional data cubes allowing you create large scale models under compact formulations.This let you make changes in the model on the fly, add new dimensions to variables (such as products, regions, Business Units, etc.) and see how they propagate to financial statements.
User friendly formulation • Faster Time-to-Answer, Faster Time-to-Decision: Your analysts will be able to provide fast answers to your most complex business questions
Customizable Dashboards • Cubeplan lets you create formulas in plain language, making models easier to understand, explain, and audit. It allows you to collaborate on models with colleagues without the risks associated with spreadsheet modeling.
Geographic Information • Visualization An automated data import feature (ETL - Extracting,Transforming and loading) avoids manual data loading. Models can be fed by data coming from different sources and structures: text files, spreadsheets, database, HTML files, etc.
All your advertising data and conversion data in one place.
Funnel collects and send all your advertising data wherever you want it.
1 user(s) / month
Does this service integrate with any other apps?
Yes it does. Funnel integrates with multiple apps out of the box e.g. Google BigQuery, Amazon Redshift, Google Data Studio, Google Analytics to name a few.
Does this service offer an API?
Does this service offer guides, tutorials and or customer support?
Yes. Funnel offers guides, tutorials and world class personal customer support for all of our clients.
What are some applications this service is commonly used in tandem with?
Google Analytics, Google BigQuery, Amazon Redshift / S3, BI systems and advertising platforms.
Does this service offer multi-user capability (e.g. teams)?
What platforms does this service support?
All platforms. Funnel is a web-based app.
What is this service generally used for?
Funnel is generally used to automate data gathering from all advertising platforms and Google Analytics and to automate reporting.
Who are the main user groups of this service?
Online marketers, agencies, ecommerce companies, subscription businesses and brands.