Compare CrossEngage vs WebEngage vs Criteo

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About CrossEngage

CrossEngage is a SaaS solution that combines a Customer Data Platform (CDP) with cross-channel campaign management. The platform creates detailed customer profiles, which marketers use to create sophisticated segments and manage automated real-time campaigns across channels. Large platforms are increasingly monopolizing direct customer access, and personalized engagement that increases customer retention is an effective route to margin regeneration.

  • Immediately implement creative campaign ideas across channels
  • Flexibly integrate complex data and process them quickly
  • Easily connect new channels and tools and use them directly

CrossEngage is one of the first CDP providers in Europe. Customers include Deutsche Bahn Vertrieb, HelloFresh, Sunrise, Mycs, Manufactum, Limango, Depot, and others.

About WebEngage

WebEngage is a marketing automation software that helps B2C companies drive more revenues from their existing customers and anonymous users. WebEngage helps companies segment their customers and engage with them in a contextual and personalized manner through various channels such as Push
In-app
SMS
Web Push
Email
On-site Notifications
On-site Surveys
On-site Feedback.

WebEngage, B2C marketing cloud for cross-channel user engagement across channels.

Through WebEngage, companies can create complex lifecycle campaigns in seconds using the visual workflow designer.

About Criteo

Criteo Commerce Marketing Ecosystem is an open and trusted environment where retailers, brands, and publishers collaborate to drive profitable sales. It is powered by machine learning technology optimized for commerce and massive amounts of shopping data.

Features

  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Data Export
  • Data Import
  • Email Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Social-Media Integration

Features

  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Data Export
  • Data Import
  • Email Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Social-Media Integration

Features

  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Data Export
  • Data Import
  • Email Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Social-Media Integration

Summary

  • Truly comprehensive customer profiles

  • Sophisticated segmentation and journey mapping without IT

  • Real-time capabilities

  • Scalability in data management

  • Capabilities to handle complex data structures

  • Keep existing infrastructure

  • Use the best tools for each channel or use modern channels

  • Stay agile and adapt to market changes swiftly

Summary

  • WebEngage, B2C marketing cloud for cross-channel user engagement across channels like Email, SMS, Onsite, Mobile Push/In-app messaging and Browser Push.

  • Notifications: Push short & targeted notifications on your site.

  • WebEngage's user CRM stores data from user profile(attributes) and user actions(events). It also has capabilities around deep data segmentation and personalisation using user profile data, behavioural data, lifecycle events, 3rd party data from CRM and logical constructs.

  • WebEngage, a tool for automating communication across a user's lifecycle and helps companies send messages

  • Cross-device tracking helps keep communication coherent and contextual, making the experience personalised and relevant. Integration with WebEngage is a one-time job and requires minimal assistance. Once the SDKs are integrated, the data starts to flow into WebEngage, making it measurable and actionable.

  • Custom Forms: Define your own feedback categories. Add fields for each category using our drag-drop form builder.

  • Custom Styling: Style the feedback form in your own way. Use our online CSS editor to create a skin for your site.

  • Multi-admin Support: Add support agents. Everyone collaborates through the WebEngage dashboard.

  • Survey Builder: Easy to use, drag and drop form builder. Variety of question types supported.

  • Targeting Rules: Target visitors by geographic locations, URL patterns, referring websites, cookies, time spent and lot more.

Summary

  • Marketing and re-marketing ads

  • Ad campaign creation

  • Tracking campaign performance

  • Intelligent algorithms

  • Customized banners

  • Recommendations

  • Email marketing

  • Supported by mobile, social and desktop

FAQs

    No FAQs associated with this application.

FAQs

    No FAQs associated with this application.

FAQs

    What are some applications this service is commonly used in tandem with?
  • Criteo is commonly used in tandem with eCommerce, web, and marketing systems.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Phone Support, Live Support, Email Support.

  • Does this service integrate with any other apps?
  • Integrations: Tealium, PTC, Segment, Buyagift, Koongo, Magento, Panoply.io.

  • Does this service offer an API?
  • Yes, Criteo offers API.

  • What is this service generally used for?
  • This service is generally used for digital advertising and retargeting.

  • What platforms does this service support?
  • This is a web-based software.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Who are the main user groups of this service?
  • Main users of Criteo are eCommerce companies of all sizes.

Vendor Information

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:
496

Vendor Information

Founded:
2011
Based in:
Goregaon
Employees:
11-50
Likes:
Followers:

Vendor Information

Founded:
-
Based in:
Paris
Employees:
1001-5000
Likes:
Followers:

Other

Who uses CrossEngage
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other

Who uses WebEngage
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Languages:
Arabic, Tibetan, Bulgarian, Czech, Danish, German, Greek, English, Estonian, Finnish, French, Hebrew, Hindi, Hungarian, Armenian, Indonesian, Icelandic, Chinese, Vietnamese, Turkish, Thai, Tatar, Italian, Japanese, Georgian
Regional Restrictions:
No restrictions.

Other

Who uses Criteo
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English, German, Spanish, French, Italian, Polish, Portuguese, Russian, Chinese, Japanese, Korean
Regional Restrictions:
No restrictions.
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