Compare CrossEngage vs SAS Institute vs Criteo

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About CrossEngage

CrossEngage is a SaaS solution that combines a Customer Data Platform (CDP) with cross-channel campaign management. The platform creates detailed customer profiles, which marketers use to create sophisticated segments and manage automated real-time campaigns across channels. Large platforms are increasingly monopolizing direct customer access, and personalized engagement that increases customer retention is an effective route to margin regeneration.

  • Immediately implement creative campaign ideas across channels
  • Flexibly integrate complex data and process them quickly
  • Easily connect new channels and tools and use them directly

CrossEngage is one of the first CDP providers in Europe. Customers include Deutsche Bahn Vertrieb, HelloFresh, Sunrise, Mycs, Manufactum, Limango, Depot, and others.

About SAS Institute

SAS Marketing Automation provides complete data management, campaign operations and advanced customer analytics in an integrated, easy-to-use solution. By increasing retention and driving higher rates of new customer acquisitions, it helps bring higher returns on investments and a healthier profit.

This tool is a good fit for B2C direct marketers in industries like financial services, communications and media, retail, and travel.

Its strongest points are customer analysis capabilities, embedded data management, list selection, painless integration, and customization, as well as multichannel marketing realization.

About Criteo

Criteo Commerce Marketing Ecosystem is an open and trusted environment where retailers, brands, and publishers collaborate to drive profitable sales. It is powered by machine learning technology optimized for commerce and massive amounts of shopping data.

Features

  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Data Export
  • Data Import
  • Email Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Social-Media Integration

Features

  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Data Export
  • Data Import
  • Email Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Social-Media Integration

Features

  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Data Export
  • Data Import
  • Email Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Social-Media Integration

Summary

  • Truly comprehensive customer profiles

  • Sophisticated segmentation and journey mapping without IT

  • Real-time capabilities

  • Scalability in data management

  • Capabilities to handle complex data structures

  • Keep existing infrastructure

  • Use the best tools for each channel or use modern channels

  • Stay agile and adapt to market changes swiftly

Summary

  • Usability

  • Embedded data management

  • Unmatched analytics

  • Painless integration and customization

  • Continuous campaign improvements

  • Coordination across multiple channels

  • Trackable and easy-to-repeat process

  • Integration with other SAS solutions

Summary

  • Marketing and re-marketing ads

  • Ad campaign creation

  • Tracking campaign performance

  • Intelligent algorithms

  • Customized banners

  • Recommendations

  • Email marketing

  • Supported by mobile, social and desktop

FAQs

    No FAQs associated with this application.

FAQs

    Does this service offer guides, tutorials and or customer support?
  • SAS Institute offers:

    Knowledge Base, Training, Users Groups, Webinars, Email, Chat, Phone Support, Tech Support, FAQs, and How-To Videos.

  • What is this service generally used for?
  • It is used for marketing automation.

  • What platforms does this service support?
  • It supports Cloud, Windows, Mac OS, Linux

  • Does this service integrate with any other apps?
  • It integrates with SAS Real-Time Decision Manager, SAS Enterprise Miner, and other SAS solutions

  • Who are the main user groups of this service?
  • The main user groups include B2C direct marketers in small and medium businesses in industries like: financial services, communications, and media, retail/catalog, and travel.

FAQs

    What are some applications this service is commonly used in tandem with?
  • Criteo is commonly used in tandem with eCommerce, web, and marketing systems.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Phone Support, Live Support, Email Support.

  • Does this service integrate with any other apps?
  • Integrations: Tealium, PTC, Segment, Buyagift, Koongo, Magento, Panoply.io.

  • Does this service offer an API?
  • Yes, Criteo offers API.

  • What is this service generally used for?
  • This service is generally used for digital advertising and retargeting.

  • What platforms does this service support?
  • This is a web-based software.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Who are the main user groups of this service?
  • Main users of Criteo are eCommerce companies of all sizes.

Vendor Information

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:
496

Vendor Information

Founded:
-
Based in:
Cary
Employees:
10001+
Likes:
Followers:
62.8k

Vendor Information

Founded:
-
Based in:
Paris
Employees:
1001-5000
Likes:
Followers:

Other

Who uses CrossEngage
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other

Who uses SAS Institute
  • Startups
  • SMEs
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Languages:
English
Regional Restrictions:
No restrictions.

Other

Who uses Criteo
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English, German, Spanish, French, Italian, Polish, Portuguese, Russian, Chinese, Japanese, Korean
Regional Restrictions:
No restrictions.
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