Compare Criteo vs Pardot

Criteo 240 Marketing Automation	Pardot 2025 Marketing Automation
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Crozscore 84% what is this? User Happiness: 74% Press Buzz: 61% User Trend: no significant changes	Crozscore 86% what is this? User Happiness: 79% Press Buzz: 57% User Trend: interest falling
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About Criteo Criteo Commerce Marketing Ecosystem is an open and trusted environment where retailers, brands, and publishers collaborate to drive profitable sales. It is powered by machine learning technology optimized for commerce and massive amounts of shopping data.	About Pardot Pardot is a web-based suite designed to help marketers launch and monitor online B2B campaigns. The program includes lead management, analytics, email marketing, and ROI reporting features. All of these enable marketing professionals to get insight into their campaigns, nurture prospects, and import data into corresponding CRM software. Web analytics tracks the user's web traffic, from downloads to page views, and measures all relevant components to accelerate pipeline and get quality leads.
Features API Audience Targeting Batch Permissions & Access Brand Management Contact Management Contact Sharing Conversion Tracking Customer Management Data Export Data Import Email Integration External Integrations Lead Management Lead Scoring Marketing Automation Multi-User Notifications Password & Access Management Social-Media Integration	Features API Audience Targeting Batch Permissions & Access Brand Management Contact Management Contact Sharing Conversion Tracking Customer Management Data Export Data Import Email Integration External Integrations Lead Management Lead Scoring Marketing Automation Multi-User Notifications Password & Access Management Social-Media Integration
Summary Marketing and re-marketing ads Ad campaign creation Tracking campaign performance Intelligent algorithms Customized banners Recommendations Email marketing Supported by mobile, social and desktop	Summary Email marketing. Lead nurturing. Sales intelligence. CRM integration. Lead management. Social media marketing. ROI reporting.
	Pricing Standard $1,000.00 1 user(s) / month Included in plan: Email Marketing In-depth Prospect Tracking Lead Nurturing Lead Scoring & Grading ROI Reporting Forms & Landing Pages Standard CRM Integration Pro $2,000.00 1 user(s) / month Included in plan: Includes Standard Features Plus: Advanced Email Analytics Email Rendering Preview & Spam Analysis Email and Landing Page A/B Testing Advanced Dynamic Content Google AdWords Integration API Access - Up to 25K Calls/Day Multiple Scoring Categories Integrated Marketing Calendar Social Profiles Ultimate $3,000.00 1 user(s) / month Included in plan: Includes Pro Features Plus: Custom User Roles Custom Object Integration API Access - Up to 100K Calls/Day Dedicated IP Address
FAQs Does this service offer multi-user capability (e.g. teams)? No. Who are the main user groups of this service? Main users of Criteo are eCommerce companies of all sizes. Does this service integrate with any other apps? Integrations: Tealium, PTC, Segment, Buyagift, Koongo, Magento, Panoply.io. What platforms does this service support? This is a web-based software. Does this service offer an API? Yes, Criteo offers API. What is this service generally used for? This service is generally used for digital advertising and retargeting. Does this service offer guides, tutorials and or customer support? Support: Phone Support, Live Support, Email Support. What are some applications this service is commonly used in tandem with? Criteo is commonly used in tandem with eCommerce, web, and marketing systems.	FAQs Does this service offer guides, tutorials and or customer support? This service offers following support options: Webinars, FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials. Does this service offer multi-user capability (e.g. teams)? No. Does this service offer an API? Yes, there is API offered. What are some applications this service is commonly used in tandem with? Pardot is most commonly used in tandem with CRM, email, and social media applications. Who are the main user groups of this service? Main users of Pardot are marketers in SMEs and large enterprises. What is this service generally used for? It is used for marketing analytics and lead management. What platforms does this service support? This is a web-based suite. Does this service integrate with any other apps? Integrations available: Salesforce, NetSuite, Microsoft Dynamics CRM, SugarCRM, Google AdWords, Eventbrite, PowerMTA, Olark, Eventbrite, ProjectManager.com, Google Analytics, Cisco WebEx, LinkedIn, ion interactive, Twitter, and more.
Vendor Information Founded: - Based in: Paris Employees: 1001-5000 Likes: Followers: 19.6k	Vendor Information Founded: - Based in: Atlanta Employees: 1001-5000 Likes: Followers: 66.5k
Other Who uses Criteo SMEs Agencies Enterprises Desktop Platforms: Web App Languages: English, German, Spanish, French, Italian, Polish, Portuguese, Russian, Chinese, Japanese, Korean Regional Restrictions: No restrictions.	Other Who uses Pardot SMEs Enterprises Desktop Platforms: Web App Languages: English Regional Restrictions: No restrictions.