Compare Crazy Egg vs TrendKite vs Mixpanel

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Crozscore:

90%
what is this?
93%
60%
interest rising

Crozscore:

81%
what is this?
40%
interest rising

Crozscore:

89%
what is this?
87%
62%
interest rising
Crazy Egg screenshot view 2 more TrendKite screenshot view 4 more Mixpanel screenshot view 3 more

Software Description:

Crazy Egg is an online analytics platform that offers heat maps and scroll maps to understand how users engage with your website. It provides a visual image of where visitors clicked on your site, allowing you to see what’s hot and what’s not, so that you can make changes that increase conversions.

Crazy Egg also offers a confetti tool to distinguish all the clicks on your site segmented by search terms, referral sources, etc., and an overlay tool to see the number of clicks on each element of your page.

Software Description:

TrendKite helps organizations measure impact of their public relations and communication, by media monitoring. It measures public appearance and media coverage, helping PR professionals to choose activity directions.

The platform prompts accuracy, clarifies coverage features, quantifies the results of earned media and reduces labor-intensive analytics. Businesses gain most effective placement possibilities and determine the real influence of their public relations.

TrendKite features measurement tool with the intuitive and adjustable dashboard, delivering results in analyzing SEO impact and PR attribution. It also offers compelling media monitoring capability, able to cover all media types.

Software Description:

Mixpanel is a custom event based analytics programme for mobile and web. The app allows users to go much further than measuring their site’s page views by reporting on visitor actions, not views.

Mixpanel is able to ask complex questions by breaking apart events (interactions between people and product) by the properties wanting to be explored. Questions such as, ‘which Google Adwords campaign gives us the most paying users?’ can be explored.

Mixpanel can help businesses to increase conversions by locating where customers are lost at any stage in a process, and run experiments to fix issues that are discovered.

Features:

Features:

  • Analytics
  • Scheduling
  • Google Apps Integration
  • Dashboard
  • Notifications
  • Data Visualization
  • External Integrations

Features:

  • Data Visualization
  • Scheduling

Summary:

  • Recordings

  • A/B Testing

  • Confetti: Distinguish all the clicks you get on your site segmented by referral sources, search terms & more.

  • Overlays: See the number of clicks on each element of your page. Get the clicks that can lead your site to make more money.

  • Scrollmaps: See how far down the page people and scrolling and help to determine where visitors are abandoning and why.

  • Heatmaps: Get a visual representation of where visitors clicked on your site.

Summary:

  • Campaign Management

  • Press Monitoring

  • PR Reporting

  • Article Impact

  • Readership

  • Headlines and Featured Articles

  • Mentions by Geography

  • Social Amplification

  • Sentiment

  • Share of Voice

Summary:

  • Advanced analytics without programmers: Mixpanel’s segmentation tool simplifies queries by visualising the questions users are wanting to ask. No more need to write technical SQL queries.

  • Use funnels to increase conversions: Identify where customers are being lost and run experiments to fix these issues.

  • Cohorts: Group customers into cohorts when they sign up to get the full picture on the effects of any changes being made.

  • Online help, tutorials and support: Gain advice from experts to get data-driven quickly.

FAQs:

    No FAQs associated with this application.

FAQs:

    What platforms does this service support?
  • This is a web-based platform.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: Phone, Email, Chat, Webinars.

  • Does this service integrate with any other apps?
  • TrendKite integrates with: Adobe Analytics, Google Analytics, Meta SaaS.

  • Who are the main user groups of this service?
  • Main users of TrendKite are PR professionals in large enterprises and agency teams.

  • Does this service offer an API?
  • No.

FAQs:

    No FAQs associated with this application.

Publisher:

Founded:
-
Based in:
La Mirada
Employees:
-
Likes:
10.4k
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
9.53k
Followers:

Publisher:

Founded:
2009
Based in:
San Francisco
Employees:
51-200
Likes:
Followers:

Other:

Regional Restrictions:
No restrictions.

Other:

Who uses TrendKite
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Regional Restrictions:
No restrictions.
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