Crazy Egg is an online analytics platform that offers heat maps and scroll maps to understand how users engage with your website. It provides a visual image of where visitors clicked on your site, allowing you to see what’s hot and what’s not, so that you can make changes that increase conversions.
Crazy Egg also offers a confetti tool to distinguish all the clicks on your site segmented by search terms, referral sources, etc., and an overlay tool to see the number of clicks on each element of your page.
Mixpanel is a custom event based analytics programme for mobile and web. The app allows users to go much further than measuring their site’s page views by reporting on visitor actions, not views.
Mixpanel is able to ask complex questions by breaking apart events (interactions between people and product) by the properties wanting to be explored. Questions such as, ‘which Google Adwords campaign gives us the most paying users?’ can be explored.
Mixpanel can help businesses to increase conversions by locating where customers are lost at any stage in a process, and run experiments to fix issues that are discovered.
Funnel automates your marketing reporting by replacing your marketing spreadsheet with software. Funnel automatically collects data from all your advertising platforms and connects this data with conversion data from your Google Analytics account. This allows marketers to have an always up to date overview of all their marketing efforts. Funnel offers three solutions depending on where you like to visualise your data.
Dashboards and Reports
With Funnel's Dashboard solution you can visualise your data and create custom dashboards and reports that can easily be shared across people and teams. It also contains a powerful analysis tool for data exploring and roll up of data for markets, product categories etcetera. With custom dimensions you can categorise your advertising data any way you want, no matter if it's by market, tactic, traffic source or product category.
Google Analytics Upload
Happy with Google Analytics but missing cost data from non Google channels? By having cost data in Google Analytics you can easily compare the performance of all your marketing channels. Funnel pushes cost data to Google Analytics every day from the moment you switch it on.
API and Connectors
Funnel's API makes all the data that Funnel pulls down and structures available for internal systems or other BI solutions. Through Funnel's integrations to Google BigQuery, Google Data Studio and Amazon Redshift you can get your advertising data to any data warehouse or visualisation solution you like. Funnel is also a certified Google BigQuery Partner.
Confetti: Distinguish all the clicks you get on your site segmented by referral sources, search terms & more.
Overlays: See the number of clicks on each element of your page. Get the clicks that can lead your site to make more money.
Scrollmaps: See how far down the page people and scrolling and help to determine where visitors are abandoning and why.
Heatmaps: Get a visual representation of where visitors clicked on your site.
Advanced analytics without programmers: Mixpanel’s segmentation tool simplifies queries by visualising the questions users are wanting to ask. No more need to write technical SQL queries.
Use funnels to increase conversions: Identify where customers are being lost and run experiments to fix these issues.
Cohorts: Group customers into cohorts when they sign up to get the full picture on the effects of any changes being made.
Online help, tutorials and support: Gain advice from experts to get data-driven quickly.
All your advertising data and conversion data in one place.
Funnel collects and send all your advertising data wherever you want it.
1 user(s) / month
No FAQs associated with this application.
No FAQs associated with this application.
Does this service integrate with any other apps?
Yes it does. Funnel integrates with multiple apps out of the box e.g. Google BigQuery, Amazon Redshift, Google Data Studio, Google Analytics to name a few.
Does this service offer an API?
Does this service offer guides, tutorials and or customer support?
Yes. Funnel offers guides, tutorials and world class personal customer support for all of our clients.
What are some applications this service is commonly used in tandem with?
Google Analytics, Google BigQuery, Amazon Redshift / S3, BI systems and advertising platforms.
Does this service offer multi-user capability (e.g. teams)?
What platforms does this service support?
All platforms. Funnel is a web-based app.
What is this service generally used for?
Funnel is generally used to automate data gathering from all advertising platforms and Google Analytics and to automate reporting.
Who are the main user groups of this service?
Online marketers, agencies, ecommerce companies, subscription businesses and brands.