Compare Clickky vs PubMatic vs AppNexus

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Crozscore:

77%
what is this?
40%
interest rising

Crozscore:

83%
what is this?
51%
interest rising

Crozscore:

90%
what is this?
57%
no significant changes
Clickky screenshot view 2 more PubMatic screenshot view 2 more AppNexus screenshot view 5 more

Software Description:

Clickky was founded in 2010 and once scored #11 in Inc. 5000 Europe, having grown 1000%+ since 2012. In 2015, the company received a $2M investment.
Currently, Clickky focuses on its own SSP and RTB Marketplace. The company serves up to 100 million impressions daily worldwide through its RTB Marketplace.
Clickky works with world’s top DSPs. The company also works with direct publishers. 2900 media sources already trusted Clickky with monetization.
Clickky has strong positions in Tier 1 countries and on emerging markets.

Software Description:

PubMatic performs as a control dashboard where both publishers and media buyers can see all their advertiser relationships, regardless of device, format, or channel. PubMatic, is one of leading independent media technology firms, that concentrates on helping publishers.

This is a programmatic advertising solution that enables its users to make real-time business decisions in the real-time operating industry. In its global infrastructure, PubMatic offers analytics, actionable data, and business intelligence, sufficient for efficient decision making.

By using this solution, publishers get omnichannel revenue automation technology while media buyers are provided with enterprise-grade programmatic tools. Their cutting-edge solutions enable content providers to utilize their digital media assets and provide consumers with personalized advertising experience.

Software Description:

The AppNexus enterprise technology platform utilizes data science and machine learning to acquire audience acquisition, engagement, and generate a revenue stream. It provides data management, optimization, and support for directly negotiated advertising.

Advertisers can make the most of this technology to automatically make purchases according to the number of views, while publishers can maximize monetization to its fullest potential. Benefits of this platform are: Controlled Bidding Process, Increased Buying Intelligence, Efficient Media Buying, and Custom Integrations.

Features:

  • Audience Targeting
  • API
  • Third-Party Plugins/Add-Ons

Features:

  • Scheduling
  • Notifications
  • Data Export
  • Dashboard
  • External Integrations
  • API
  • Audience Targeting

Features:

  • BitCoin
  • Marketing Automation
  • Budgeting
  • Notifications
  • Password & Access Management
  • Audience Targeting
  • Dashboard
  • External Integrations
  • API

Summary:

  • Full-stack platform for mobile advertisers and publishers

  • User acquisition and mobile monetization done smart

Summary:

  • Programmatic Advertising Strategy

  • Real-Time Reporting

  • Ease of Use through Natural Language Processing

  • Actionable Intelligence

Summary:

  • Programmable Bidding

  • Bid Stream

  • Real-Time Signals & Analytics

  • Impression Logs

  • Segment Activation Services

  • Viewable Performance Tools

  • Data Marketplace

  • PreBid Enterprise Solution

  • Viewable Deals

  • Video

Basic

$50.00
1 user(s) / month

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Clickky offers customer support, along with managed solutions for monetization and user acquisition.

  • What is this service generally used for?
  • Monetization of mobile websites and apps and brand promotion on the web and in the apps.

  • Who are the main user groups of this service?
  • Mobile advertisers and publishers.

FAQs:

    What platforms does this service support?
  • PubMatic is a web-based service.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer an API?
  • PubMatic offers Publisher Reporting APIs and Configuration APIs.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Phone Support, Email Support, FAQs, Knowledge Base, Videos, Webinars.

  • What is this service generally used for?
  • This service is generally used as ad serving and retargeting solution for an open digital media industry.

  • Who are the main user groups of this service?
  • PubMatic is a technology platform that powers the programmatic advertising strategy of leading publishers and premium brands.

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is generally used as a programmable DSP in the media buying industry.

  • What platforms does this service support?
  • AppNexus is a web-based software.

  • Does this service offer an API?
  • Yes, it offers API.

  • Who are the main user groups of this service?
  • Users of AppNexus are media buyers and publishers.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Phone Support, Email Support.

  • Does this service integrate with any other apps?
  • It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.

Publisher:

Founded:
-
Based in:
New York
Employees:
51-200
Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
26.4k
Followers:
24.8k

Publisher:

Founded:
-
Based in:
New York
Employees:
1001-5000
Likes:
6.01k
Followers:
30.9k

Other:

Who uses Clickky
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English, Chinese, Russian
Regional Restrictions:
No restrictions.

Other:

Who uses PubMatic
  • SMEs
  • Agencies
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses AppNexus
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.
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