Compare Catvertiser vs Rocket Fuel vs Basis DPS

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Software Description:

Catvertiser.com simplifies and automates Facebook advertising and by providing the features hidden deep in Facebook's ads API, helps all advertisers make the most out of their buck. No more paying just for impressions or empty clicks thanks to CPA bidding model. No more wondering if Facebook ads really sell and if yes, how much. Thanks to Google Analytics integration, every single creative will have the sales or leads it generated assigned to it. And with just a few clicks advertisers can now optimize their campaigns based on real ROI they yield.

Software Description:

Rocket Fuel has officially merged with Sizmek to create the world’s largest independent buy-side platform built for agencies and brands. This is ad management and media buying platform takes advantage of the technology to support digital advertising campaigns. It provides clients with everything they need to conduct effective campaigns.

The platform brings a broad approach to the advertising process so advertisers can reach their audience via multiple channels and media. They to build, conduct, and analyze the whole business strategy with its comprehensive ad management platform.

Main benefits that Sizmek's clients get from this solution is the panoramic view of their campaigns, control of the costs, and AI-enabled data streams for bigger insights and better results. They get a much deeper knowledge of customers' needs and a detailed picture of each consumer’s unique interests.

Software Description:

Basis DPS is Centro's easy-to-use programmatic platform, primarily aimed at advertising agencies and mid-sized enterprises that want to handle media buying themselves. It approaches advertisers buying process with new demographic and audience targeting options.

This is a user-friendly software that clarifies, improves, and increases return on digital media operations. Centro offers this multi-channel DSP, giving buyers everything they need to operate programmatic display, video, and Facebook campaigns. This is the right tool for advertisers that need a reliable demand-side solution.

Main features of this platform are audience composition, enhanced predicted viewability, brand safety, contextual targeting, and fraud protection. Centro also offers training curriculum, to empower professionals and teams to develop their programmatic knowledge.

Features:

Features:

  • Social-Media Integration
  • Marketing Automation
  • Data Import
  • Data Export
  • A/B Testing
  • Data Visualization
  • Forecasting
  • External Integrations
  • API
  • Notifications
  • Dashboard
  • Conversion Tracking
  • Audience Targeting

Features:

  • Scheduling
  • Data Export
  • Data Visualization
  • Notifications
  • Dashboard
  • Conversion Tracking
  • API
  • Brand Management
  • External Integrations
  • Audience Targeting

Summary:

  • Thanks to connecting Catvertiser account with Google Analytics advertisers are given more extensive, valuable data about the behavior of the customers they gained using Facebook Ads.

  • Advertisers trying to optimize the time od display of their adverts needs the exact hourly data to see how their ads are performing depending on the time. Catvertiser, apart from standard daily stats, gives advertisers possibility to track the performance, costs of their ads hour by hour.

  • Automatic post boosting helps our customers promote posts from their Facebook Pages automatically selecting their advertising strategy and defining post boosting configuration (for example which types of posts should be boosted using Catvertiser automatic post boosting engine)

  • With CPA bidding model available on Catvertiser, advertisers can run Facebook advertising campaigns paying for real effects of their campaign (new page likes, website clicks or new installs of their mobile apps).

Summary:

  • Collaboration

  • Video automation

  • Intuitive wizards

  • Visual workflows

  • HTML5 ad builder

  • Insights

  • Dynamic creative

  • Data capturing

Summary:

  • Audience Composition

  • Enhanced Predicted Viewability

  • Brand Safety and Contextual Targeting

  • Fraud Protection

  • Strong Focus on Mobile

  • Video Exchange Integration

  • Mobile Targeting

  • Real-Time Performance

  • Private Marketplaces

  • Hyperlocal Targeting

FAQs:

    No FAQs associated with this application.

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Who are the main user groups of this service?
  • Main users of this service are brand marketers, agencies, publishers, and trading desks.

  • What platforms does this service support?
  • This is a web-based platform.

  • Does this service integrate with any other apps?
  • Integrations: Tray.io, Snapchat, Invoca, LiveRamp, Beckon.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Online Support, Phone Support.

  • What is this service generally used for?
  • This service is generally used as an ad management platform.

  • Does this service offer an API?
  • Yes, it offers API.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: Help Center, Customer Service, Training, Email Support, Phone Support.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Who are the main user groups of this service?
  • Main users of Basis DPS are independent advertising agencies and middle-sized enterprises.

  • What is this service generally used for?
  • This service is generally used as a demand-side advertising platform.

  • Does this service offer an API?
  • Yes, it offers API.

  • What platforms does this service support?
  • This is a web-based software.

  • Does this service integrate with any other apps?
  • Yes, it integrates mainly with data providers, inventory apps, ad servers, monitoring services,
    and attribution vendors.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with programmatic video exchanges in the industry, including SpotXchange, One by AOL: Video, Tremor, Teads, and BrightRoll.

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
4.94k
Followers:
86

Publisher:

Founded:
-
Based in:
King of Prussia
Employees:
201-500
Likes:
7.03k
Followers:
15.5k

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Other:

Regional Restrictions:
No restrictions.

Other:

Who uses Rocket Fuel
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
Spanish, French, Portuguese, Dutch, Swedish, English, Japanese, Chinese, German
Regional Restrictions:
No restrictions.

Other:

Who uses Basis DPS
  • SMEs
  • Agencies
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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