Compare Catvertiser vs PubMatic vs Rocket Fuel

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Crozscore:

52%
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27%
interest falling

Crozscore:

83%
what is this?
51%
interest rising

Crozscore:

84%
what is this?
47%
interest rising
Catvertiser screenshot view 1 more PubMatic screenshot view 2 more Rocket Fuel screenshot view 1 more

Software Description:

Catvertiser.com simplifies and automates Facebook advertising and by providing the features hidden deep in Facebook's ads API, helps all advertisers make the most out of their buck. No more paying just for impressions or empty clicks thanks to CPA bidding model. No more wondering if Facebook ads really sell and if yes, how much. Thanks to Google Analytics integration, every single creative will have the sales or leads it generated assigned to it. And with just a few clicks advertisers can now optimize their campaigns based on real ROI they yield.

Software Description:

PubMatic performs as a control dashboard where both publishers and media buyers can see all their advertiser relationships, regardless of device, format, or channel. PubMatic, is one of leading independent media technology firms, that concentrates on helping publishers.

This is a programmatic advertising solution that enables its users to make real-time business decisions in the real-time operating industry. In its global infrastructure, PubMatic offers analytics, actionable data, and business intelligence, sufficient for efficient decision making.

By using this solution, publishers get omnichannel revenue automation technology while media buyers are provided with enterprise-grade programmatic tools. Their cutting-edge solutions enable content providers to utilize their digital media assets and provide consumers with personalized advertising experience.

Software Description:

Rocket Fuel has officially merged with Sizmek to create the world’s largest independent buy-side platform built for agencies and brands. This is ad management and media buying platform takes advantage of the technology to support digital advertising campaigns. It provides clients with everything they need to conduct effective campaigns.

The platform brings a broad approach to the advertising process so advertisers can reach their audience via multiple channels and media. They to build, conduct, and analyze the whole business strategy with its comprehensive ad management platform.

Main benefits that Sizmek's clients get from this solution is the panoramic view of their campaigns, control of the costs, and AI-enabled data streams for bigger insights and better results. They get a much deeper knowledge of customers' needs and a detailed picture of each consumer’s unique interests.

Features:

Features:

  • Scheduling
  • Notifications
  • Data Export
  • Dashboard
  • External Integrations
  • API
  • Audience Targeting

Features:

  • Social-Media Integration
  • Marketing Automation
  • Data Import
  • Data Export
  • A/B Testing
  • Data Visualization
  • Forecasting
  • External Integrations
  • API
  • Notifications
  • Dashboard
  • Conversion Tracking
  • Audience Targeting

Summary:

  • Thanks to connecting Catvertiser account with Google Analytics advertisers are given more extensive, valuable data about the behavior of the customers they gained using Facebook Ads.

  • Advertisers trying to optimize the time od display of their adverts needs the exact hourly data to see how their ads are performing depending on the time. Catvertiser, apart from standard daily stats, gives advertisers possibility to track the performance, costs of their ads hour by hour.

  • Automatic post boosting helps our customers promote posts from their Facebook Pages automatically selecting their advertising strategy and defining post boosting configuration (for example which types of posts should be boosted using Catvertiser automatic post boosting engine)

  • With CPA bidding model available on Catvertiser, advertisers can run Facebook advertising campaigns paying for real effects of their campaign (new page likes, website clicks or new installs of their mobile apps).

Summary:

  • Programmatic Advertising Strategy

  • Real-Time Reporting

  • Ease of Use through Natural Language Processing

  • Actionable Intelligence

Summary:

  • Collaboration

  • Video automation

  • Intuitive wizards

  • Visual workflows

  • HTML5 ad builder

  • Insights

  • Dynamic creative

  • Data capturing

FAQs:

    No FAQs associated with this application.

FAQs:

    What platforms does this service support?
  • PubMatic is a web-based service.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer an API?
  • PubMatic offers Publisher Reporting APIs and Configuration APIs.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Phone Support, Email Support, FAQs, Knowledge Base, Videos, Webinars.

  • What is this service generally used for?
  • This service is generally used as ad serving and retargeting solution for an open digital media industry.

  • Who are the main user groups of this service?
  • PubMatic is a technology platform that powers the programmatic advertising strategy of leading publishers and premium brands.

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Who are the main user groups of this service?
  • Main users of this service are brand marketers, agencies, publishers, and trading desks.

  • What platforms does this service support?
  • This is a web-based platform.

  • Does this service integrate with any other apps?
  • Integrations: Tray.io, Snapchat, Invoca, LiveRamp, Beckon.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Online Support, Phone Support.

  • What is this service generally used for?
  • This service is generally used as an ad management platform.

  • Does this service offer an API?
  • Yes, it offers API.

Publisher:

Founded:
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Based in:
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Employees:
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Likes:
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Publisher:

Founded:
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Based in:
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Employees:
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Likes:
Followers:

Publisher:

Founded:
-
Based in:
King of Prussia
Employees:
201-500
Likes:
7.06k
Followers:
15.5k

Other:

Regional Restrictions:
No restrictions.

Other:

Who uses PubMatic
  • SMEs
  • Agencies
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Rocket Fuel
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
Chinese, Spanish, German, Swedish, Dutch, English, Portuguese, Japanese, French
Regional Restrictions:
No restrictions.
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