Compare Catvertiser vs PubMatic vs AppNexus

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58%
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28%
interest falling

Crozscore:

82%
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50%
interest rising

Crozscore:

87%
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57%
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Catvertiser screenshot view 1 more PubMatic screenshot view 2 more AppNexus screenshot view 5 more

Software Description:

Catvertiser.com simplifies and automates Facebook advertising and by providing the features hidden deep in Facebook's ads API, helps all advertisers make the most out of their buck. No more paying just for impressions or empty clicks thanks to CPA bidding model. No more wondering if Facebook ads really sell and if yes, how much. Thanks to Google Analytics integration, every single creative will have the sales or leads it generated assigned to it. And with just a few clicks advertisers can now optimize their campaigns based on real ROI they yield.

Software Description:

PubMatic performs as a control dashboard where both publishers and media buyers can see all their advertiser relationships, regardless of device, format, or channel. PubMatic, is one of leading independent media technology firms, that concentrates on helping publishers.

This is a programmatic advertising solution that enables its users to make real-time business decisions in the real-time operating industry. In its global infrastructure, PubMatic offers analytics, actionable data, and business intelligence, sufficient for efficient decision making.

By using this solution, publishers get omnichannel revenue automation technology while media buyers are provided with enterprise-grade programmatic tools. Their cutting-edge solutions enable content providers to utilize their digital media assets and provide consumers with personalized advertising experience.

Software Description:

The AppNexus enterprise technology platform utilizes data science and machine learning to acquire audience acquisition, engagement, and generate a revenue stream. It provides data management, optimization, and support for directly negotiated advertising.

Advertisers can make the most of this technology to automatically make purchases according to the number of views, while publishers can maximize monetization to its fullest potential. Benefits of this platform are: Controlled Bidding Process, Increased Buying Intelligence, Efficient Media Buying, and Custom Integrations.

Features:

Features:

  • Scheduling
  • Notifications
  • Data Export
  • Dashboard
  • External Integrations
  • API
  • Audience Targeting

Features:

  • BitCoin
  • Marketing Automation
  • Budgeting
  • Notifications
  • Password & Access Management
  • Audience Targeting
  • Dashboard
  • External Integrations
  • API

Summary:

  • Thanks to connecting Catvertiser account with Google Analytics advertisers are given more extensive, valuable data about the behavior of the customers they gained using Facebook Ads.

  • Advertisers trying to optimize the time od display of their adverts needs the exact hourly data to see how their ads are performing depending on the time. Catvertiser, apart from standard daily stats, gives advertisers possibility to track the performance, costs of their ads hour by hour.

  • Automatic post boosting helps our customers promote posts from their Facebook Pages automatically selecting their advertising strategy and defining post boosting configuration (for example which types of posts should be boosted using Catvertiser automatic post boosting engine)

  • With CPA bidding model available on Catvertiser, advertisers can run Facebook advertising campaigns paying for real effects of their campaign (new page likes, website clicks or new installs of their mobile apps).

Summary:

  • Programmatic Advertising Strategy

  • Real-Time Reporting

  • Ease of Use through Natural Language Processing

  • Actionable Intelligence

Summary:

  • Programmable Bidding

  • Bid Stream

  • Real-Time Signals & Analytics

  • Impression Logs

  • Segment Activation Services

  • Viewable Performance Tools

  • Data Marketplace

  • PreBid Enterprise Solution

  • Viewable Deals

  • Video

FAQs:

    No FAQs associated with this application.

FAQs:

    What platforms does this service support?
  • PubMatic is a web-based service.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer an API?
  • PubMatic offers Publisher Reporting APIs and Configuration APIs.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Phone Support, Email Support, FAQs, Knowledge Base, Videos, Webinars.

  • What is this service generally used for?
  • This service is generally used as ad serving and retargeting solution for an open digital media industry.

  • Who are the main user groups of this service?
  • PubMatic is a technology platform that powers the programmatic advertising strategy of leading publishers and premium brands.

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is generally used as a programmable DSP in the media buying industry.

  • What platforms does this service support?
  • AppNexus is a web-based software.

  • Does this service offer an API?
  • Yes, it offers API.

  • Who are the main user groups of this service?
  • Users of AppNexus are media buyers and publishers.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Phone Support, Email Support.

  • Does this service integrate with any other apps?
  • It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.

Publisher:

Founded:
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Based in:
-
Employees:
-
Likes:
4.94k
Followers:
86

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
26.3k
Followers:
24.8k

Publisher:

Founded:
-
Based in:
New York
Employees:
1001-5000
Likes:
5.96k
Followers:

Other:

Regional Restrictions:
No restrictions.

Other:

Who uses PubMatic
  • SMEs
  • Agencies
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses AppNexus
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.
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