Compare Catvertiser vs AdEspresso vs PubMatic

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53%
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83%
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82%
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Catvertiser screenshot view 1 more AdEspresso screenshot view 4 more PubMatic screenshot view 2 more

Software Description:

Catvertiser.com simplifies and automates Facebook advertising and by providing the features hidden deep in Facebook's ads API, helps all advertisers make the most out of their buck. No more paying just for impressions or empty clicks thanks to CPA bidding model. No more wondering if Facebook ads really sell and if yes, how much. Thanks to Google Analytics integration, every single creative will have the sales or leads it generated assigned to it. And with just a few clicks advertisers can now optimize their campaigns based on real ROI they yield.

Software Description:

AdEspresso is a simple yet powerful Facebook ad manager, helping retailers sell more products, grow their fan base and increase engagement within their community.
Using AdEspresso customers can easily split test every aspect of their Facebook Ads Campaigns, discovering which creatives and demographic targets deliver the best result.
It also performs conversion tracking on external websites allowing users to optimize by leads & customer acquisitions, not just CTR, making the product work behind creating Facebooks Ads, a whole lot easier.

Software Description:

PubMatic performs as a control dashboard where both publishers and media buyers can see all their advertiser relationships, regardless of device, format, or channel. PubMatic, is one of leading independent media technology firms, that concentrates on helping publishers.

This is a programmatic advertising solution that enables its users to make real-time business decisions in the real-time operating industry. In its global infrastructure, PubMatic offers analytics, actionable data, and business intelligence, sufficient for efficient decision making.

By using this solution, publishers get omnichannel revenue automation technology while media buyers are provided with enterprise-grade programmatic tools. Their cutting-edge solutions enable content providers to utilize their digital media assets and provide consumers with personalized advertising experience.

Features:

Features:

Features:

  • Scheduling
  • Notifications
  • Data Export
  • Dashboard
  • External Integrations
  • API
  • Audience Targeting

Summary:

  • Thanks to connecting Catvertiser account with Google Analytics advertisers are given more extensive, valuable data about the behavior of the customers they gained using Facebook Ads.

  • Advertisers trying to optimize the time od display of their adverts needs the exact hourly data to see how their ads are performing depending on the time. Catvertiser, apart from standard daily stats, gives advertisers possibility to track the performance, costs of their ads hour by hour.

  • Automatic post boosting helps our customers promote posts from their Facebook Pages automatically selecting their advertising strategy and defining post boosting configuration (for example which types of posts should be boosted using Catvertiser automatic post boosting engine)

  • With CPA bidding model available on Catvertiser, advertisers can run Facebook advertising campaigns paying for real effects of their campaign (new page likes, website clicks or new installs of their mobile apps).

Summary:

  • Complete A/B Testing: Create thousands of different Facebook Ads in 3 clicks, test out multiple target audiences, and save preferences including audience demographic to be reused in another campaign.

  • Powerful Analytics: Detailed matrix, customize dashboards and identify Facebook Ad performance sooner to avoid wasted time and money on underperforming ads.

  • Optimize Campaign Returns: Access to their algorithm that provides suggestions to reduce PPC and improve returns on advertising.

Summary:

  • Programmatic Advertising Strategy

  • Real-Time Reporting

  • Ease of Use through Natural Language Processing

  • Actionable Intelligence

Pricing:

  • Credit card required: N/A
  • Base: $49, up to $3,000 Facebook Ads Spending.
    Premium: $149, up to $10,000 Facebook Ads Spending.
    Elite: $299, up to $25,000 Facebook Ads Spending.
    They have a 14-day free trial for all three pricing plans.

FAQs:

    No FAQs associated with this application.

FAQs:

    Who are the main user groups of this service?
  • The tool was developed for SMEs and SMBs because of its focus on simplicity, design and automation.

  • What is this service generally used for?
  • AdEspresso is used as a Facebook ads manager.

  • Does this service offer guides, tutorials and or customer support?
  • They offer: Guides, Webinars, eBooks, FAQs, Mail Support.

FAQs:

    What platforms does this service support?
  • PubMatic is a web-based service.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer an API?
  • PubMatic offers Publisher Reporting APIs and Configuration APIs.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Phone Support, Email Support, FAQs, Knowledge Base, Videos, Webinars.

  • What is this service generally used for?
  • This service is generally used as ad serving and retargeting solution for an open digital media industry.

  • Who are the main user groups of this service?
  • PubMatic is a technology platform that powers the programmatic advertising strategy of leading publishers and premium brands.

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
4.93k
Followers:
85

Publisher:

Founded:
-
Based in:
Milan
Employees:
11-50
Likes:
108k
Followers:
10.9k

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
26.4k
Followers:

Other:

Regional Restrictions:
No restrictions.

Other:

Regional Restrictions:
No restrictions.

Other:

Who uses PubMatic
  • SMEs
  • Agencies
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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