Compare Campaigned vs AppNexus vs PubMatic

More Information More Information More Information

Crozscore:

55%
what is this?
27%
interest falling

Crozscore:

86%
what is this?
54%
interest falling

Crozscore:

81%
what is this?
64%
49%
interest falling
Campaigned screenshot view 3 more AppNexus screenshot view 5 more PubMatic screenshot view 2 more

Software Description:

Campaigned is a cloud-based referral marketing software, allowing to easily create referral programs and run effective promotions.

It's unique approach differs from common referral tracking software, introducing a new way to create campaigns with a constructor, a really unique and effective tool, which allows to build campaign workflow with step by step actions. Thus you can adjust your campaign to 100% fit your needs, which can't be achieved with predefined program types.

Campaigned is a self-hosted solution, which doesn't require any installation or configuration and only takes 5 minutes to set up and running a referral program.

Software Description:

The AppNexus enterprise technology platform utilizes data science and machine learning to acquire audience acquisition, engagement, and generate a revenue stream. It provides data management, optimization, and support for directly negotiated advertising.

Advertisers can make the most of this technology to automatically make purchases according to the number of views, while publishers can maximize monetization to its fullest potential. Benefits of this platform are: Controlled Bidding Process, Increased Buying Intelligence, Efficient Media Buying, and Custom Integrations.

Software Description:

PubMatic performs as a control dashboard where both publishers and media buyers can see all their advertiser relationships, regardless of device, format, or channel. PubMatic, is one of leading independent media technology firms, that concentrates on helping publishers.

This is a programmatic advertising solution that enables its users to make real-time business decisions in the real-time operating industry. In its global infrastructure, PubMatic offers analytics, actionable data, and business intelligence, sufficient for efficient decision making.

By using this solution, publishers get omnichannel revenue automation technology while media buyers are provided with enterprise-grade programmatic tools. Their cutting-edge solutions enable content providers to utilize their digital media assets and provide consumers with personalized advertising experience.

Features:

  • Conversion Tracking
  • Data Import
  • Referral Tracking
  • Dashboard

Features:

  • BitCoin
  • Marketing Automation
  • Budgeting
  • Notifications
  • Password & Access Management
  • Audience Targeting
  • Dashboard
  • External Integrations
  • API

Features:

  • Scheduling
  • Notifications
  • Data Export
  • Dashboard
  • External Integrations
  • API
  • Audience Targeting

Summary:

  • Dedicated landing page for promotion and referral program

  • Fits businesses, selling offline

  • Multiple reward types, including fixed and percentage of sale monetary and custom rewards

  • Support for multiple and custom currencies, e.g. credits or points

  • Advanced mobile-friendly Referrer Dashboard

  • Collect data from your referrer with custom forms

  • Advanced landing page builder, allowing to add custom HTML and CSS

  • Simple and easy to use, launch in 10 minutes

Summary:

  • Programmable Bidding

  • Bid Stream

  • Real-Time Signals & Analytics

  • Impression Logs

  • Segment Activation Services

  • Viewable Performance Tools

  • Data Marketplace

  • PreBid Enterprise Solution

  • Viewable Deals

  • Video

Summary:

  • Programmatic Advertising Strategy

  • Real-Time Reporting

  • Ease of Use through Natural Language Processing

  • Actionable Intelligence

Basic (Billed Yearly)

$25.00
per month
Included in plan:
  • Unlimited referrers
  • Unlimited recommendations
  • Unlimited referrals
  • Chat & email support
  • Chat & email support

Basic (Billed Monthly)

$30.00
per month
Included in plan:
  • Unlimited referrers
  • Unlimited recommendations
  • Unlimited referrals
  • Chat & email support

FAQs:

    What are some applications this service is commonly used in tandem with?
  • Own company website, e-commerce software

  • What platforms does this service support?
  • Web

  • Who are the main user groups of this service?
  • Small and medium-size companies, marketing agencies

  • What is this service generally used for?
  • Running promotions and referral programs. Sales increase

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is generally used as a programmable DSP in the media buying industry.

  • What platforms does this service support?
  • AppNexus is a web-based software.

  • Does this service offer an API?
  • Yes, it offers API.

  • Who are the main user groups of this service?
  • Users of AppNexus are media buyers and publishers.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Phone Support, Email Support.

  • Does this service integrate with any other apps?
  • It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.

FAQs:

    What platforms does this service support?
  • PubMatic is a web-based service.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer an API?
  • PubMatic offers Publisher Reporting APIs and Configuration APIs.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Phone Support, Email Support, FAQs, Knowledge Base, Videos, Webinars.

  • What is this service generally used for?
  • This service is generally used as ad serving and retargeting solution for an open digital media industry.

  • Who are the main user groups of this service?
  • PubMatic is a technology platform that powers the programmatic advertising strategy of leading publishers and premium brands.

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:
18

Publisher:

Founded:
-
Based in:
New York
Employees:
1001-5000
Likes:
Followers:
30.6k

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:
24.7k

Other:

Who uses Campaigned
  • Startups
  • SMEs
  • Agencies
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses AppNexus
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses PubMatic
  • SMEs
  • Agencies
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
Back to top