Compare CallTrackingMetrics vs CallRail

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About CallTrackingMetrics

CallTrackingMetrics is a global conversation analytics provider giving marketers data to make confident strategy decisions. Over 100,000 users, including The Washington Post, Verizon Connect, and ServiceMaster, rely on CTM to make data-driven advertising decisions. CTM integrates with core tools marketers use every day like Google Ads and Analytics, Hubspot, Salesforce, Zoom, and Facebook.

CTM was one of the earliest call tracking providers and remains owned by its husband and wife founders, Todd and Laure Fisher. CallTrackingMetrics is named industry leaders, year after year, by top software publications like G2 and Capterra and regularly recognized for its growth and innovative culture.

About CallRail

CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to boost success and sustain growth.

Our customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. Often overlooked by other marketing tools or analytics platforms, we see the opportunities in surfacing and connecting data from calls, forms, chat and beyond—helping our customers achieve better outcomes. CallRail’s leads-focused analytics platform brings clarity to our customer’s digital marketing efforts. We work within their existing workflow, help them improve their spends quickly, and provide tools that are beautiful, intuitive and helpful.

Our platform is powered by a team of passionate and hardworking leaders and contributors. We put our customers first and are dedicated to working on what makes sense for them and doing that well.

They have the answers, we’re the force multiplier.

Features

  • API
  • CRM Integration
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Google Apps Integration
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-App
  • Multi-Site
  • Project Management
  • Social-Media Integration
  • Task Scheduling/Tracking
  • Third-Party Plugins/Add-Ons
  • Database
  • Call Recording
  • Call Tracking
  • Call Disposition
  • Time Management
  • Resource Management
  • Software Integration
  • Automatic Call Distribution
  • Call Logging
  • Call Monitoring
  • Call Scripting
  • Campaign Management

Features

  • API
  • Audience Targeting
  • Brand Management
  • Conversion Tracking
  • Data Export
  • Data Import
  • External Integrations
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-User
  • Notifications
  • Social-Media Integration
  • Net Promoter Score

Summary

    No key features associated with this application.

Summary

  • Tie every call and text to the marketing campaign that captures customers.

  • Analyze how calls convert and track quality assurance with automatic call transcriptions.

  • Understand the customer journey, capture every conversion type, and prove ROI.

  • Analyze your leads across all channels with conversation analytics for calls, online forms, and text messages.

Pricing

Performance Plan

$39.00
unlimited user(s) / month
Included in plan:
  • Basic call tracking solution for small businesses

Connect Plan

$329.00
unlimited user(s) / month
Included in plan:
  • Advanced routing and call queues, with customizable user roles and teams
  • Softphone
  • Live agent dashboard
  • Text messaging
  • Live chat
  • Dedicated onboarding support and customer success manager

Growth Plan

$119.00
unlimited user(s) / month
Included in plan:
  • Built for marketing agencies
  • Flexible client billing and agency account structures
  • Integrates with top marketing automation and analytics tools
  • Call tracking, auto tagging, and lead scoring
  • Free phone, chat, and email support

Enterprise Plan


unlimited user(s) / month
Included in plan:
  • A custom approach for enterprise level businesses
  • Account strategy and implementation with our Professional Services teams
  • Dedicated technical support services, with 24/7 coverage and Service-Level Agreements
  • Partner with our lead engineers to customize the platform as you grow
  • Personalized training packages to increase product adoption across your organization
  • Phased migration and guided phone number porting

Pricing

Call Tracking

$45.00
per month, additional usage costs apply
Included in plan:
  • 10 local numbers
  • 500 local minutes

Conversation Analytics

$95.00
per month, additional usage costs apply
Included in plan:
  • 10 local numbers
  • 500 local minutes
  • Call Tracking
  • Conversation Intelligence

Marketing Analytics

$95.00
per month, additional usage rates apply
Included in plan:
  • 10 local numbers
  • 500 local minutes
  • Call Tracking
  • Form Tracking

Analytics Suite

$145.00
per month, additional usage rates apply
Included in plan:
  • 10 local numbers
  • 500 local minutes
  • Call Tracking
  • Form Tracking
  • Conversation Intelligence

FAQs

    Who are the main user groups of this service?
  • Mid-market brands and agencies with proactive marketing & sales teams looking to enhance their strategy and operations with advanced data across industries like healthcare, law, and home services.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, CallTrackingMetrics offers multi-user capabilities and has custom settings and accessibility levels for individual users, teams and groups, and admins/account owners.

  • Does this service offer guides, tutorials and or customer support?
  • We offer a wide variety of implementation, training, and technical support for customers. All plans come with free live phone, chat, and email support during standard business hours. We also offer complimentary live and on-demand product training where users can even gain certifications for skills earned. Each plan comes with personalized onboarding to get you up and running quickly. For those who want a more hands-off approach, we offer paid professional services and premium support options to help with implementation, custom configuration, integration setup, and more. In addition, we have a comprehensive knowledge base and community forum to help with self-guided learning.

  • What is this service generally used for?
  • CallTrackingMetrics is a conversation analytics platform that combines powerful call tracking with full contact center management capabilities. Marketing teams use CTM to power their campaign efforts and get keyword-level conversion data on all inbound channels: calls, texts, chats, and forms. Contact center teams leverage this rich attribution data to power their conversations and enhance the customer experience. Align teams and manage your remote workforce in a single tool.

  • What are some applications this service is commonly used in tandem with?
  • Google Analytics, Google Ads, Facebook, Salesforce, HubSpot, Microsoft Dynamics

  • Does this service offer an API?
  • Yes, CallTrackingMetrics offers an open API with full developer support for those who want to build a custom solution.

  • What platforms does this service support?
  • Native integrations with: Google Ads, Google Analytics, Google Data Studio, Bing Ads, Facebook and Messenger, Salesforce, Microsoft Dynamics, HubSpot, Marketo, Zendesk, Zapier, Wordpress, Shopify, Slack, and more.

FAQs

    What is this service generally used for?
  • CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to measure success. Our customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. We see the opportunities in surfacing and connecting data from calls, forms, chat and beyond—helping our customers get to better outcomes.

  • Does this service offer an API?
  • Yes.

  • Does this service integrate with any other apps?
  • Google Ads, Google Data Studio, Google Analytics, Google My Business, HubSpot, Salesforce, Zapier, Facebook, Marketo, Unbounce, Wix, WordPress, Slack, TapClicks, Klipfolio, Pipeline Deals, ADF, Swydo, SuperDash, SharpSpring, ReportGarden, Marin Software, VWO, Kenshoo, Octoboard, Microsoft Advertising, Leadsrx, Leadsquared, Japio, Imaam, Optimizely, Eletype, AMP, Domo, Databox, DashThis, Converge, Google Ads Mobile-Click-To-Call, Kissmetrics, Instagram Ads Manager, Mixpanel, Stripe, AgencyAnalytics

  • Does this service offer guides, tutorials and or customer support?
  • Yes, we have a customer support team with operational hours of 9am-6pm ET M-F, and extensive support documentation, videos and a learning center.

  • What are some applications this service is commonly used in tandem with?
  • Google Ads, Google Data Studio, Google Analytics, Google My Business, HubSpot, Salesforce, Facebook, Unbounce

  • Who are the main user groups of this service?
  • Marketing agencies and small-to-midsize businesses primarily in the healthcare, legal, automotive, and home services industries.

Vendor Information

Founded:
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Employees:
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Vendor Information

Founded:
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Based in:
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Employees:
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Likes:
Followers:

Other

Who uses CallTrackingMetrics
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English, Spanish
Regional Restrictions:
No restrictions.

Other

Who uses CallRail
  • SMEs
  • Agencies
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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