Compare CallTrackingMetrics vs CallRail

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About CallTrackingMetrics

CallTrackingMetrics is a global conversation analytics provider giving marketers data to make confident strategy decisions. Over 100,000 users, including The Washington Post, Verizon Connect, and ServiceMaster, rely on CTM to make data-driven advertising decisions. CTM integrates with core tools marketers use every day like Google Ads and Analytics, Hubspot, Salesforce, Zoom, and Facebook.

CTM was one of the earliest call tracking providers and remains owned by its husband and wife founders, Todd and Laure Fisher. CallTrackingMetrics is named industry leaders, year after year, by top software publications like G2 and Capterra and regularly recognized for its growth and innovative culture.

About CallRail

CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to boost success and sustain growth.

Our customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. Often overlooked by other marketing tools or analytics platforms, we see the opportunities in surfacing and connecting data from calls, forms, chat and beyond—helping our customers achieve better outcomes. CallRail’s leads-focused analytics platform brings clarity to our customer’s digital marketing efforts. We work within their existing workflow, help them improve their spends quickly, and provide tools that are beautiful, intuitive and helpful.

Our platform is powered by a team of passionate and hardworking leaders and contributors. We put our customers first and are dedicated to working on what makes sense for them and doing that well.

They have the answers, we’re the force multiplier.

Features

  • API
  • CRM Integration
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Google Apps Integration
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-App
  • Multi-Site
  • Project Management
  • Social-Media Integration
  • Task Scheduling/Tracking
  • Third-Party Plugins/Add-Ons
  • Database
  • Call Recording
  • Call Tracking
  • Call Disposition
  • Time Management
  • Resource Management
  • Software Integration
  • Automatic Call Distribution
  • Call Logging
  • Call Monitoring
  • Call Scripting
  • Campaign Management

Features

  • API
  • Audience Targeting
  • Brand Management
  • Conversion Tracking
  • Data Export
  • Data Import
  • External Integrations
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-User
  • Notifications
  • Social-Media Integration
  • Net Promoter Score

Summary

    No key features associated with this application.

Summary

  • Tie every call and text to the marketing campaign that captures customers.

  • Analyze how calls convert and track quality assurance with automatic call transcriptions.

  • Understand the customer journey, capture every conversion type, and prove ROI.

  • Analyze your leads across all channels with conversation analytics for calls, online forms, and text messages.

Pricing

Marketing Lite

$79.00
unlimited user(s) / month
Included in plan:
  • Unlimited users
  • Attribute calls and texts to their source
  • Standard call recording, forwarding, and IVR routing
  • Manually score, convert, and tag calls
  • Easy-setup integrations with Google and Microsoft
  • Access to knowledge base, training center, and ticket hub

Marketing Pro

$179.00
unlimited user(s) / month
Included in plan:
  • Agency-friendly with white label options & included sub-accounts
  • FormReactor® to build and track web forms
  • AskAI powered by ChatGPT
  • Triggers to automate custom lead workflows, scoring, & analysis
  • Premium marketing integrations including Google Ads, GA4, and Hubspot
  • API access and developer resources for a fully customizable solution
  • Enhanced security and HIPAA/GDPR compliance
  • Full access to live support from product experts

Sales Engage

$329.00
unlimited user(s) / month
Included in plan:
  • Customizable softphone to power inbound and outbound teams
  • Engage your pipeline over voice, text, chat, and form
  • Smart Dialer and advanced outbound technology
  • Advanced skills and weight-based routing
  • Dynamic call scripts and live coaching tools
  • Real-time dashboards and team performance reporting
  • Premium sales and CX integrations including Salesforce, Zoom, and Gong

Enterprise Plan

$1,999.00
unlimited user(s) / month
Included in plan:
  • Dedicated account management team and expedited response times
  • Full access to industry-leading Premier Help Desk team
  • 20 hours of personalized, extended onboarding

Pricing

Call Tracking

$45.00
per month, additional usage costs apply
Included in plan:
  • 10 local numbers
  • 500 local minutes

Conversation Analytics

$95.00
per month, additional usage costs apply
Included in plan:
  • 10 local numbers
  • 500 local minutes
  • Call Tracking
  • Conversation Intelligence

Marketing Analytics

$95.00
per month, additional usage rates apply
Included in plan:
  • 10 local numbers
  • 500 local minutes
  • Call Tracking
  • Form Tracking

Analytics Suite

$145.00
per month, additional usage rates apply
Included in plan:
  • 10 local numbers
  • 500 local minutes
  • Call Tracking
  • Form Tracking
  • Conversation Intelligence

FAQs

    Does this service offer guides, tutorials and or customer support?
  • We offer a wide variety of implementation, training, and technical support for customers. Marketing Pro and higher plans come with free live phone, chat, and email support during standard business hours. We also offer complimentary live and on-demand product training where users can even gain certifications for skills earned. Each plan comes with personalized onboarding to get you up and running quickly. For those who want a more hands-off approach, we offer paid professional services and premium support options to help with implementation, custom configuration, integration setup, and more. In addition, we have a comprehensive knowledge base and community forum to help with self-guided learning.

  • Who are the main user groups of this service?
  • Mid-market brands and agencies with proactive marketing & sales teams looking to enhance their strategy and operations with advanced data across industries like healthcare, law, and home services.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, CallTrackingMetrics offers multi-user capabilities and has custom settings and accessibility levels for individual users, teams and groups, and admins/account owners.

  • What is this service generally used for?
  • CallTrackingMetrics is a conversation analytics platform that combines powerful call tracking with full contact center management capabilities. Marketing teams use CTM to power their campaign efforts and get keyword-level conversion data on all inbound channels: calls, texts, chats, and forms. Contact center teams leverage this rich attribution data to power their conversations and enhance the customer experience. Align teams and manage your remote workforce in a single tool.

  • What are some applications this service is commonly used in tandem with?
  • Google Analytics, Google Ads, Facebook, Salesforce, HubSpot, Microsoft Dynamics

  • Does this service offer an API?
  • Yes, CallTrackingMetrics offers an open API with full developer support for those who want to build a custom solution.

  • What platforms does this service support?
  • Native integrations with: Google Ads, Google Analytics, Google Data Studio, Bing Ads, Facebook and Messenger, Salesforce, Microsoft Dynamics, HubSpot, Marketo, Zendesk, Zapier, Wordpress, Shopify, Slack, and more.

FAQs

    What is this service generally used for?
  • CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to measure success. Our customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. We see the opportunities in surfacing and connecting data from calls, forms, chat and beyond—helping our customers get to better outcomes.

  • Does this service offer an API?
  • Yes.

  • Does this service integrate with any other apps?
  • Google Ads, Google Data Studio, Google Analytics, Google My Business, HubSpot, Salesforce, Zapier, Facebook, Marketo, Unbounce, Wix, WordPress, Slack, TapClicks, Klipfolio, Pipeline Deals, ADF, Swydo, SuperDash, SharpSpring, ReportGarden, Marin Software, VWO, Kenshoo, Octoboard, Microsoft Advertising, Leadsrx, Leadsquared, Japio, Imaam, Optimizely, Eletype, AMP, Domo, Databox, DashThis, Converge, Google Ads Mobile-Click-To-Call, Kissmetrics, Instagram Ads Manager, Mixpanel, Stripe, AgencyAnalytics

  • Does this service offer guides, tutorials and or customer support?
  • Yes, we have a customer support team with operational hours of 9am-6pm ET M-F, and extensive support documentation, videos and a learning center.

  • What are some applications this service is commonly used in tandem with?
  • Google Ads, Google Data Studio, Google Analytics, Google My Business, HubSpot, Salesforce, Facebook, Unbounce

  • Who are the main user groups of this service?
  • Marketing agencies and small-to-midsize businesses primarily in the healthcare, legal, automotive, and home services industries.

Vendor Information

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:
3.96k

Vendor Information

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:
6.26k

Other

Who uses CallTrackingMetrics
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English, Spanish
Regional Restrictions:
No restrictions.

Other

Who uses CallRail
  • SMEs
  • Agencies
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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