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About CallTrackingMetrics

CallTrackingMetrics is a global conversation analytics provider giving marketers data to make confident strategy decisions. Over 100,000 users, including The Washington Post, Verizon Connect, and ServiceMaster, rely on CTM to make data-driven advertising decisions. CTM integrates with core tools marketers use every day like Google Ads and Analytics, Hubspot, Salesforce, Zoom, and Facebook.

CTM was one of the earliest call tracking providers and remains owned by its husband and wife founders, Todd and Laure Fisher. CallTrackingMetrics is named industry leaders, year after year, by top software publications like G2 and Capterra and regularly recognized for its growth and innovative culture.


  • API
  • CRM Integration
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Google Apps Integration
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-App
  • Multi-Site
  • Project Management
  • Social-Media Integration
  • Task Scheduling/Tracking
  • Third-Party Plugins/Add-Ons
  • Database
  • Call Recording
  • Call Tracking
  • Call Disposition
  • Time Management
  • Resource Management
  • Software Integration
  • Automatic Call Distribution
  • Call Logging
  • Call Monitoring
  • Call Scripting
  • Campaign Management


    No key features associated with this application.


Marketing Lite

unlimited user(s) / month
Included in plan:
  • Unlimited users
  • Attribute calls and texts to their source
  • Standard call recording, forwarding, and IVR routing
  • Manually score, convert, and tag calls
  • Easy-setup integrations with Google and Microsoft
  • Access to knowledge base, training center, and ticket hub

Marketing Pro

unlimited user(s) / month
Included in plan:
  • Agency-friendly with white label options & included sub-accounts
  • FormReactor¬ģ to build and track web forms
  • AskAI powered by ChatGPT
  • Triggers to automate custom lead workflows, scoring, & analysis
  • Premium marketing integrations including Google Ads, GA4, and Hubspot
  • API access and developer resources for a fully customizable solution
  • Enhanced security and HIPAA/GDPR compliance
  • Full access to live support from product experts

Sales Engage

unlimited user(s) / month
Included in plan:
  • Customizable softphone to power inbound and outbound teams
  • Engage your pipeline over voice, text, chat, and form
  • Smart Dialer and advanced outbound technology
  • Advanced skills and weight-based routing
  • Dynamic call scripts and live coaching tools
  • Real-time dashboards and team performance reporting
  • Premium sales and CX integrations including Salesforce, Zoom, and Gong

Enterprise Plan

unlimited user(s) / month
Included in plan:
  • Dedicated account management team and expedited response times
  • Full access to industry-leading Premier Help Desk team
  • 20 hours of personalized, extended onboarding


    Does this service offer guides, tutorials and or customer support?
  • We offer a wide variety of implementation, training, and technical support for customers. Marketing Pro and higher plans come with free live phone, chat, and email support during standard business hours. We also offer complimentary live and on-demand product training where users can even gain certifications for skills earned. Each plan comes with personalized onboarding to get you up and running quickly. For those who want a more hands-off approach, we offer paid professional services and premium support options to help with implementation, custom configuration, integration setup, and more. In addition, we have a comprehensive knowledge base and community forum to help with self-guided learning.

  • Who are the main user groups of this service?
  • Mid-market brands and agencies with proactive marketing & sales teams looking to enhance their strategy and operations with advanced data across industries like healthcare, law, and home services.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, CallTrackingMetrics offers multi-user capabilities and has custom settings and accessibility levels for individual users, teams and groups, and admins/account owners.

  • What is this service generally used for?
  • CallTrackingMetrics is a conversation analytics platform that combines powerful call tracking with full contact center management capabilities. Marketing teams use CTM to power their campaign efforts and get keyword-level conversion data on all inbound channels: calls, texts, chats, and forms. Contact center teams leverage this rich attribution data to power their conversations and enhance the customer experience. Align teams and manage your remote workforce in a single tool.

  • What are some applications this service is commonly used in tandem with?
  • Google Analytics, Google Ads, Facebook, Salesforce, HubSpot, Microsoft Dynamics

  • Does this service offer an API?
  • Yes, CallTrackingMetrics offers an open API with full developer support for those who want to build a custom solution.

  • What platforms does this service support?
  • Native integrations with: Google Ads, Google Analytics, Google Data Studio, Bing Ads, Facebook and Messenger, Salesforce, Microsoft Dynamics, HubSpot, Marketo, Zendesk, Zapier, Wordpress, Shopify, Slack, and more.

Vendor Information

Based in:


Who uses CallTrackingMetrics
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
English, Spanish
Regional Restrictions:
No restrictions.
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