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About CallTrackingMetrics

CallTrackingMetrics is a global conversation analytics provider giving marketers data to make confident strategy decisions. Over 100,000 users, including The Washington Post, Verizon Connect, and ServiceMaster, rely on CTM to make data-driven advertising decisions. CTM integrates with core tools marketers use every day like Google Ads and Analytics, Hubspot, Salesforce, Zoom, and Facebook.

CTM was one of the earliest call tracking providers and remains owned by its husband and wife founders, Todd and Laure Fisher. CallTrackingMetrics is named industry leaders, year after year, by top software publications like G2 and Capterra and regularly recognized for its growth and innovative culture.


  • API
  • CRM Integration
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Google Apps Integration
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-App
  • Multi-Site
  • Project Management
  • Social-Media Integration
  • Task Scheduling/Tracking
  • Third-Party Plugins/Add-Ons
  • Database
  • Call Recording
  • Call Tracking
  • Call Disposition
  • Time Management
  • Resource Management
  • Software Integration
  • Automatic Call Distribution
  • Call Logging
  • Call Monitoring
  • Call Scripting
  • Campaign Management


    No key features associated with this application.


Performance Plan

unlimited user(s) / month
Included in plan:
  • Basic call tracking solution for small businesses

Connect Plan

unlimited user(s) / month
Included in plan:
  • Advanced routing and call queues, with customizable user roles and teams
  • Softphone
  • Live agent dashboard
  • Text messaging
  • Live chat
  • Dedicated onboarding support and customer success manager

Growth Plan

unlimited user(s) / month
Included in plan:
  • Built for marketing agencies
  • Flexible client billing and agency account structures
  • Integrates with top marketing automation and analytics tools
  • Call tracking, auto tagging, and lead scoring
  • Free phone, chat, and email support

Enterprise Plan

unlimited user(s) / month
Included in plan:
  • A custom approach for enterprise level businesses
  • Account strategy and implementation with our Professional Services teams
  • Dedicated technical support services, with 24/7 coverage and Service-Level Agreements
  • Partner with our lead engineers to customize the platform as you grow
  • Personalized training packages to increase product adoption across your organization
  • Phased migration and guided phone number porting


    Who are the main user groups of this service?
  • Mid-market brands and agencies with proactive marketing & sales teams looking to enhance their strategy and operations with advanced data across industries like healthcare, law, and home services.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, CallTrackingMetrics offers multi-user capabilities and has custom settings and accessibility levels for individual users, teams and groups, and admins/account owners.

  • Does this service offer guides, tutorials and or customer support?
  • We offer a wide variety of implementation, training, and technical support for customers. All plans come with free live phone, chat, and email support during standard business hours. We also offer complimentary live and on-demand product training where users can even gain certifications for skills earned. Each plan comes with personalized onboarding to get you up and running quickly. For those who want a more hands-off approach, we offer paid professional services and premium support options to help with implementation, custom configuration, integration setup, and more. In addition, we have a comprehensive knowledge base and community forum to help with self-guided learning.

  • What is this service generally used for?
  • CallTrackingMetrics is a conversation analytics platform that combines powerful call tracking with full contact center management capabilities. Marketing teams use CTM to power their campaign efforts and get keyword-level conversion data on all inbound channels: calls, texts, chats, and forms. Contact center teams leverage this rich attribution data to power their conversations and enhance the customer experience. Align teams and manage your remote workforce in a single tool.

  • What are some applications this service is commonly used in tandem with?
  • Google Analytics, Google Ads, Facebook, Salesforce, HubSpot, Microsoft Dynamics

  • Does this service offer an API?
  • Yes, CallTrackingMetrics offers an open API with full developer support for those who want to build a custom solution.

  • What platforms does this service support?
  • Native integrations with: Google Ads, Google Analytics, Google Data Studio, Bing Ads, Facebook and Messenger, Salesforce, Microsoft Dynamics, HubSpot, Marketo, Zendesk, Zapier, Wordpress, Shopify, Slack, and more.

Vendor Information

Based in:


Who uses CallTrackingMetrics
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
English, Spanish
Regional Restrictions:
No restrictions.
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