CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to boost success and sustain growth.
Our customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. Often overlooked by other marketing tools or analytics platforms, we see the opportunities in surfacing and connecting data from calls, forms, chat and beyond—helping our customers achieve better outcomes. CallRail’s leads-focused analytics platform brings clarity to our customer’s digital marketing efforts. We work within their existing workflow, help them improve their spends quickly, and provide tools that are beautiful, intuitive and helpful.
Our platform is powered by a team of passionate and hardworking leaders and contributors. We put our customers first and are dedicated to working on what makes sense for them and doing that well.
They have the answers, we’re the force multiplier.
About Audiense
Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is. Effortlessly combine numerous filter options when you create a report, such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments. Armed with Audiense Insights you can make better marketing decisions, adapt your targeting, improve relevancy and drive high-performance campaigns at scale.
Culture is always on the move, making it difficult for existing consumer segmentation to keep up. Audiense's social consumer segments are derived from consumers’ behaviour “in the wild”, making it more likely to reflect real affinities, and become a powerful new input to the segmentation strategy.
Marketers can use Audiense to rapidly identify unique approaches to marketing to consumers that, because they stem from rich and varied social data, provide competitive differentiation.
What are we trying to solve?
1. Traditional consumer research is time-consuming, static and very expensive.
2. Organisations are struggling to incorporate social data into their strategy. For instance, Social Listening is keyword-based and not audience-based
3. Brand strategy & personalisation have become very tactical at the expense of performance marketing
Features
API
Audience Targeting
Brand Management
Conversion Tracking
Data Export
Data Import
External Integrations
Keyword Tracking
Lead Management
Lead Scoring
Link Tracking
Marketing Automation
Multi-User
Notifications
Social-Media Integration
Net Promoter Score
Features
API
Audience Targeting
Brand Management
Conversion Tracking
Data Export
Data Import
External Integrations
Keyword Tracking
Lead Management
Lead Scoring
Link Tracking
Marketing Automation
Multi-User
Notifications
Social-Media Integration
Net Promoter Score
Summary
Tie every call and text to the marketing campaign that captures customers.
Analyze how calls convert and track quality assurance with automatic call transcriptions.
Understand the customer journey, capture every conversion type, and prove ROI.
Analyze your leads across all channels with conversation analytics for calls, online forms, and text messages.
Summary
Identify and understand any audience, no matter how specific or unique it is.
Social Consumer Segmentation
Great data-foundation to Persona development
Influencer and Sponsorship selection
Media planning in the cookie-less world (e.g. contextual advertising strategy)
Used hand-in-hand with other tools becoming the "bridge for intelligence" to stack sources of insights: existing Social Listening, 3rd-party Survey Platforms and 1st party data
Pricing
Call Tracking
$45.00
per month, additional usage costs apply
Included in plan:
10 local numbers
500 local minutes
Conversation Analytics
$95.00
per month, additional usage costs apply
Included in plan:
10 local numbers
500 local minutes
Call Tracking
Conversation Intelligence
Marketing Analytics
$95.00
per month, additional usage rates apply
Included in plan:
10 local numbers
500 local minutes
Call Tracking
Form Tracking
Analytics Suite
$145.00
per month, additional usage rates apply
Included in plan:
10 local numbers
500 local minutes
Call Tracking
Form Tracking
Conversation Intelligence
Pricing
Marketing Intelligence Report
$3,575.00
1 user(s) / year
Included in plan:
Reports adapted to your needs
Audience Intelligence Report
$6,500.00
1 user(s) / year
Included in plan:
Key intelligence on any strategy
Audiense Insights Platform
$15,600.00
1 user(s) / year
Included in plan:
12 Insights reports
Advanced Audience Manager
Additional reports purchased separately
FAQs
What is this service generally used for?
CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to measure success. Our customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. We see the opportunities in surfacing and connecting data from calls, forms, chat and beyond—helping our customers get to better outcomes.
Does this service offer an API?
Yes.
Does this service integrate with any other apps?
Google Ads, Google Data Studio, Google Analytics, Google My Business, HubSpot, Salesforce, Zapier, Facebook, Marketo, Unbounce, Wix, WordPress, Slack, TapClicks, Klipfolio, Pipeline Deals, ADF, Swydo, SuperDash, SharpSpring, ReportGarden, Marin Software, VWO, Kenshoo, Octoboard, Microsoft Advertising, Leadsrx, Leadsquared, Japio, Imaam, Optimizely, Eletype, AMP, Domo, Databox, DashThis, Converge, Google Ads Mobile-Click-To-Call, Kissmetrics, Instagram Ads Manager, Mixpanel, Stripe, AgencyAnalytics
Does this service offer guides, tutorials and or customer support?
Yes, we have a customer support team with operational hours of 9am-6pm ET M-F, and extensive support documentation, videos and a learning center.
What are some applications this service is commonly used in tandem with?
Google Ads, Google Data Studio, Google Analytics, Google My Business, HubSpot, Salesforce, Facebook, Unbounce
Who are the main user groups of this service?
Marketing agencies and small-to-midsize businesses primarily in the healthcare, legal, automotive, and home services industries.
FAQs
Does this service offer an API?
Yes.
Does this service offer guides, tutorials and or customer support?
You can find valuable info and support through our series of resources: Knowledge Base, InApp Product Guides, Demos, Webinars, Reports, eBooks, Online Support...
What is this service generally used for?
Audiense is an Audience intelligence platform, providing also a Twitter Marketing tool.
Who are the main user groups of this service?
The main users of this service are marketers, consumer researchers and agencies.
Does this service integrate with any other apps?
Our Audience Connect product has integrations with Hootsuite & Buffer.
Audiense Insights can be used
What platforms does this service support?
This is web-based platform.
Does this service offer multi-user capability (e.g. teams)?
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