Compare Buffer vs Talu vs Goolara

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Crozscore:

94%
what is this?
100%
61%
no significant changes

Crozscore:

23%
what is this?
31%
interest falling

Crozscore:

27%
what is this?
39%
interest falling
Buffer screenshot view 2 more Talu screenshot view 5 more Goolara screenshot view 2 more

Software Description:

Buffer is a tool to collate and share online content throughout your social media channels.

A clean, cheap and user-friendly social media marketing tool, Buffer allows you to schedule posts across multiple channels, driving traffic and increasing engagement with target audiences.

Software Description:

It all begins with a story. Talu quickly builds well-crafted, beautifully designed stories (reports) from your data without the complexity of spreadsheets and convoluted reports.

Talu does all the complicated work. You get a beautiful, readable report – your story. Talu brings all your various data silos (web, social, email, etc) together, runs the numbers, and outputs easily digestible information relevant to your business.

Your story goes beyond just a pretty report. The real power of Talu is harnessing your data to provide insights for better marketing. Talu is your in-house analytics expert, helping you elevate your business.

Software Description:

Available as either on-premise software, or as a cloud-based, hosted solution, Goolara Symphonie features an intuitive interface that makes it a breeze to create sophisticated email marketing campaigns without the hassles of other systems. Unlike some marketing software, Goolara Symphonie comes with everything you need to segment, customize and personalize your mailings for maximum impact. Its robust assortment of report features give you the ability to analyze every aspect of your campaigns, from the A/B split results, to time of day effectiveness. Symphonie’s rich functionality and robust API provides everything marketers need to orchestrate, track and act on their email marketing initiatives. Its interface is intuitive and easy to use. Its reporting abilities and dynamic content features are some of the best in the business. The software’s security features satisfy the most demanding network and compliance requirements, including functional-based permissions, audit logs, integrated passwords and a method of secure, real-time access to external data sources.

Now celebrating its tenth anniversary, Goolara, LLC has been in business since 2005. Their Symphonie digital marketing system is a versatile and feature-rich solution popular with agencies and other companies that work across multiple sales channels. Available as either licensed on-premise software, or as a cloud-based, hosted solution, Goolara Symphonie features an intuitive interface that makes it a breeze to create sophisticated digital marketing campaigns. Its interface is intuitive and easy to use.

Features:

  • Scheduling
  • Calendar Management
  • Marketing Automation
  • Third-Party Plugins/Add-Ons
  • Notifications
  • Multi-Account
  • Multi-User
  • Social-Media Integration
  • API
  • Brand Management
  • Audience Targeting
  • External Integrations

Features:

Features:

  • Email Integration
  • Data Export
  • Conversion Tracking
  • Multi-User
  • External Integrations
  • Data Import
  • Contact Sharing
  • Audience Targeting
  • API
  • Data Visualization
  • A/B Testing
  • Contact Management
  • Scheduling
  • Dashboard
  • Calendar Management
  • Customer Management
  • Notifications
  • Marketing Automation

Summary:

  • Share on 10 Social Profiles: Share easily across all your Twitter profiles, Facebook pages, Facebook profiles and LinkedIn accounts.

  • Team Members: Allow a co-worker to simultaneously manage your Buffer social media profiles.

  • Detailed Analytics: Get detailed analytics and insights on posts from aggregated statistics, comparisons and more.

  • Up to 100 posts and tweets in the Buffer: Add up to 100 posts and tweets to ensure you never have to nag again!

Summary:

  • Beautiful responsive design that works just as well on a phone as it does on the desktop.

  • Web-based app that works in all modern browsers.

  • Unlimited free stories during 30-day Free Trial.

  • Easy, free sharing of stories with anyone you choose.

  • Story types for social media, web traffic and campaign tracking, with more on the way.

  • Human-readable marketing analytics stories (reports) that provide better insights for better marketing.

Summary:

    No key features associated with this application.

Pricing:

  • Starting from: $39.00/month
  • Credit card required: No
  • 30-day Free Trial, starting at$39/mo + $10 for each additional story (report)
    Agency pricing/white-label in development.

Pricing:

  • Starting from: $200.00/month
  • Credit card required: N/A
  • Hosted: $200 USD for 10,000 messages sent per month; price drops as the volume increases. On-premise: Installation fee of $3,000 for up to 25k unique recipients. No per message cost after that.

Hosted

$200.00
user(s) / month
Included in plan:
  • Browser-based interface
  • All features included (automation, A/B Splits, transactional, etc.)
  • Free Salesforce integration
  • Internationalized
  • Visual flowchart automation feature
  • Dynamic content in every field.

FAQs:

    No FAQs associated with this application.

FAQs:

    Who are the main user groups of this service?
  • Our users are in-house marketing teams, digital marketing consultants, business owners interested in improved marketing results and marketing agencies providing services and reporting to their clients.

  • What is this service generally used for?
  • Talu provides visibility to efforts and surfaces insights for better marketing.

  • What platforms does this service support? (e.g. native mobile apps)
  • Talu is a responsive web app that works beautifully on devices of all screen sizes and operating systems, from desktop to tablet to phone.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with social media and web data sources, such as Facebook, Twitter and Google Analytics. Talu provides the reporting and insights to then use other tools like Hootsuite and Spredfast to improve marketing efforts.

  • Does this service integrate with any other apps?
  • Currently, Talu integrates with the APIs of Google Analytics, Facebook and Twitter, with ongoing plans to add more channels like Instagram, LinkedIn, Pinterest, etc. We are also exploring integrations with other SaaS-based reporting tools to create a larger suite of integrated digital marketing services.

  • Does this service offer an API?
  • Currently we do not have an open API, but this is in our product roadmap.

  • Does this service offer multi-user capability? (e.g. teams)
  • Yes, teams can use Talu through use of a D-list email account. Organizations (companies) and multi-user support are in the product roadmap.

  • Does this service offer guides, tutorials and or customer support?
  • Yes, we have email and in-app messaging support channels built into Talu. Additionally, we are building a library of web-based and video-powered tutorials and help.

FAQs:

    Who are the main user groups of this service?
  • Marketers who want a full-featured email marketing solution, but don't like being hit with hidden costs for additional features such as transactional mail, A/B split testing, and workflow automation.

  • Does this service offer an API?
  • Yes, we have a very robust API.

  • What is this service generally used for?
  • Promotional, transactional, and triggered mailings for any purpose. Email marketing that requires report metrics. Automated email systems.

  • Does this service offer multi-user capability? (e.g. teams)
  • Yes. Licenses are company based, so there is never a limit on how many people within a company can use the product. Each can have their own log on, and the administrator can control the access capabilities for each employee.

  • Does this service integrate with any other apps?
  • It will integrate with any app that can access an API. Salesforce integration comes built in.

  • What are some applications this service is commonly used in tandem with?
  • Salesforce and other CRM systems.

  • Does this service offer guides, tutorials and or customer support?
  • Yes to all.

  • What platforms does this service support? (e.g. native mobile apps)
  • Symphonie is browser-based software, and works with all the popular browsers, such as Chrome, Firefox and Safari, Edge, etc. It is platform independent.

Publisher:

Founded:
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Based in:
-
Employees:
-
Likes:
104k
Followers:
1.75k

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
2.21k
Followers:
805

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:
110

Other:

Who uses Buffer
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Talu
  • Personal
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Goolara
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Regional Restrictions:
No restrictions.
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