Compare Buffer vs Goolara vs MavSocial

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Software Description:

Buffer is a tool to collate and share online content throughout your social media channels.

A clean, cheap and user-friendly social media marketing tool, Buffer allows you to schedule posts across multiple channels, driving traffic and increasing engagement with target audiences.

Software Description:

Available as either on-premise software, or as a cloud-based, hosted solution, Goolara Symphonie features an intuitive interface that makes it a breeze to create sophisticated email marketing campaigns without the hassles of other systems. Unlike some marketing software, Goolara Symphonie comes with everything you need to segment, customize and personalize your mailings for maximum impact. Its robust assortment of report features give you the ability to analyze every aspect of your campaigns, from the A/B split results, to time of day effectiveness. Symphonie’s rich functionality and robust API provides everything marketers need to orchestrate, track and act on their email marketing initiatives. Its interface is intuitive and easy to use. Its reporting abilities and dynamic content features are some of the best in the business. The software’s security features satisfy the most demanding network and compliance requirements, including functional-based permissions, audit logs, integrated passwords and a method of secure, real-time access to external data sources.

Now celebrating its tenth anniversary, Goolara, LLC has been in business since 2005. Their Symphonie digital marketing system is a versatile and feature-rich solution popular with agencies and other companies that work across multiple sales channels. Available as either licensed on-premise software, or as a cloud-based, hosted solution, Goolara Symphonie features an intuitive interface that makes it a breeze to create sophisticated digital marketing campaigns. Its interface is intuitive and easy to use.

Software Description:

MavSocial is a social media visual content management solution for brands and agencies.
It enables organisations to centrally manage all their social media images & videos, plan campaigns and then publish to all the major social networks.

Specifically, the platform includes the following

  • Visual Content Management: Upload, store and manage to a cloud based library, all images, photo, videos etc
  • License Content: Access over 100m stock images from libraries including BigStock Photos & Pixabay, Giphy & ImageAfter
  • Plan social media campaigns across multiple social media networks and profiles with a campaign calendar
  • Schedule (and repeat schedule) text, videos and images to Facebook, Twitter, Linkedin, YouTube, Tumblr + Instagram
  • Social Analytics: By social network, social media campaigns, visual content analytics
  • Social inbox: respond and like all comments and messages across the various social media networks
  • Teams & Brands: Organise all social media activities by brands & teams, permissions based at a team level. Post approvals etc.
  • Facebook Ads: Boost and promote your posts from within MavSocial

Features:

  • Scheduling
  • Calendar Management
  • Marketing Automation
  • Third-Party Plugins/Add-Ons
  • Notifications
  • Multi-Account
  • Multi-User
  • Social-Media Integration
  • API
  • Brand Management
  • Audience Targeting
  • External Integrations

Features:

  • Email Integration
  • Data Export
  • Conversion Tracking
  • Multi-User
  • External Integrations
  • Data Import
  • Contact Sharing
  • Audience Targeting
  • API
  • Data Visualization
  • A/B Testing
  • Contact Management
  • Scheduling
  • Dashboard
  • Calendar Management
  • Customer Management
  • Notifications
  • Marketing Automation

Features:

  • Audience Targeting
  • Dashboard
  • Scheduling
  • Calendar Management
  • Marketing Automation
  • Notifications
  • Multi-Account
  • Multi-User
  • Social-Media Integration
  • Data Import
  • Brand Management

Summary:

  • Share on 10 Social Profiles: Share easily across all your Twitter profiles, Facebook pages, Facebook profiles and LinkedIn accounts.

  • Team Members: Allow a co-worker to simultaneously manage your Buffer social media profiles.

  • Detailed Analytics: Get detailed analytics and insights on posts from aggregated statistics, comparisons and more.

  • Up to 100 posts and tweets in the Buffer: Add up to 100 posts and tweets to ensure you never have to nag again!

Summary:

    No key features associated with this application.

Summary:

    No key features associated with this application.

Pricing:

  • Starting from: $200.00/month
  • Credit card required: N/A
  • Hosted: $200 USD for 10,000 messages sent per month; price drops as the volume increases. On-premise: Installation fee of $3,000 for up to 25k unique recipients. No per message cost after that.

Hosted

$200.00
user(s) / month
Included in plan:
  • Browser-based interface
  • All features included (automation, A/B Splits, transactional, etc.)
  • Free Salesforce integration
  • Internationalized
  • Visual flowchart automation feature
  • Dynamic content in every field.

Enterprise Agency

$599.00
Fully configurable
Included in plan:
  • Facebook, Twitter, Instagram, LinkedIn, YouTube, Tumblr
  • Digital Content Library
  • Content Curation
  • Video Publishing
  • Stock Images
  • Campaign Planner/Calendar
  • Instagram Scheduling
  • Repeat Publishing
  • Browser Extension
  • Social Inbox
  • Social Media Analytics: Unlimited
  • Brand Management
  • Post Approvals
  • Permission Management
  • Facebook Advertising

Agency

$199.00
3 user(s) / month
Included in plan:
  • 3 Users
  • 50 Social Profiles
  • 1 Brand
  • Facebook, Twitter, Instagram, Linkedin, YouTube, Tumblr
  • Digital Content Library
  • Content Curation
  • Video Publishing
  • Stock Images
  • Campaign Planner/Calendar
  • Instagram Scheduling
  • Repeat Publishing
  • Browser Extension
  • Social Inbox
  • Social Media Analytics: Unlimited
  • Brand Management
  • Post Approvals
  • Permission Management
  • Facebook Ads (optional extra)

Advanced

$19.00
1 user(s) / month
Included in plan:
  • Single User Only
  • 10 Social Profiles
  • Facebook, Twitter, Instagram, Linkedin, YouTube, Tumblr
  • Digital Content Library
  • Content Curation
  • Video Publishing
  • Stock Images
  • Campaign Planner/Calendar
  • Instagram Scheduling
  • Repeat Publishing
  • Browser Extension
  • Social Inbox
  • Social Media Analytics: Unlimited
  • Facebook Ads Support

Pro

$59.00
1st user/pm, $25 pm thereafter
Included in plan:
  • 50 Social Profiles
  • Facebook, Twitter, Instagram, Linkedin, YouTube, Tumblr
  • Digital Content Library
  • Content Curation
  • Video Publishing
  • Stock Images
  • Campaign Planner/Calendar
  • Instagram Scheduling
  • Repeat Publishing
  • Browser Extension
  • Social Inbox
  • Social Media Analytics: Unlimited

FAQs:

    No FAQs associated with this application.

FAQs:

    Who are the main user groups of this service?
  • Marketers who want a full-featured email marketing solution, but don't like being hit with hidden costs for additional features such as transactional mail, A/B split testing, and workflow automation.

  • Does this service offer an API?
  • Yes, we have a very robust API.

  • What is this service generally used for?
  • Promotional, transactional, and triggered mailings for any purpose. Email marketing that requires report metrics. Automated email systems.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes. Licenses are company based, so there is never a limit on how many people within a company can use the product. Each can have their own log on, and the administrator can control the access capabilities for each employee.

  • Does this service integrate with any other apps?
  • It will integrate with any app that can access an API. Salesforce integration comes built in.

  • What are some applications this service is commonly used in tandem with?
  • Salesforce and other CRM systems.

  • Does this service offer guides, tutorials and or customer support?
  • Yes to all.

  • What platforms does this service support?
  • Symphonie is browser-based software, and works with all the popular browsers, such as Chrome, Firefox and Safari, Edge, etc. It is platform independent.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • MavSocial has training videos within the system, in addition various levels of support services are available

  • Who are the main user groups of this service?
  • Our main users are small to medium sized brands and agencies

  • Does this service offer multi-user capability (e.g. teams)?
  • MavSocial has a Teams and Brands module users to manage multiple brands with multiple teams across multiple regions. With a highly flexible and configurable permissions system, it enables individual role management at the team level

Publisher:

Founded:
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Publisher:

Founded:
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Based in:
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Employees:
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Likes:
Followers:

Publisher:

Founded:
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Based in:
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Employees:
-
Likes:
Followers:

Other:

Who uses Buffer
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Goolara
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Regional Restrictions:
No restrictions.

Other:

Who uses MavSocial
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.
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