Compare Buffer vs Brand24 vs Goolara

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94%
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Crozscore:

83%
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Software Description:

Buffer is a tool to collate and share online content throughout your social media channels.

A clean, cheap and user-friendly social media marketing tool, Buffer allows you to schedule posts across multiple channels, driving traffic and increasing engagement with target audiences.

Software Description:

Brand24 provides a simple solution that allows you to both track and engage in online conversations relevant to your business. Brand24 gives you instant access to mentions about your brand across the web, from social networks to influential publishers. React and engage quickly to real-time comments made about your brand. Follow-up on positive comments from your brand ambassadors, or respond to a dissatisfied customer before the story gets ahead of you. 80% of consumers do research or ask online before making a buying decision. Brand24 gives you the listening tools to find these leads, identify where to promote products and find customers before they find you.

Software Description:

Available as either on-premise software, or as a cloud-based, hosted solution, Goolara Symphonie features an intuitive interface that makes it a breeze to create sophisticated email marketing campaigns without the hassles of other systems. Unlike some marketing software, Goolara Symphonie comes with everything you need to segment, customize and personalize your mailings for maximum impact. Its robust assortment of report features give you the ability to analyze every aspect of your campaigns, from the A/B split results, to time of day effectiveness. Symphonie’s rich functionality and robust API provides everything marketers need to orchestrate, track and act on their email marketing initiatives. Its interface is intuitive and easy to use. Its reporting abilities and dynamic content features are some of the best in the business. The software’s security features satisfy the most demanding network and compliance requirements, including functional-based permissions, audit logs, integrated passwords and a method of secure, real-time access to external data sources.

Now celebrating its tenth anniversary, Goolara, LLC has been in business since 2005. Their Symphonie digital marketing system is a versatile and feature-rich solution popular with agencies and other companies that work across multiple sales channels. Available as either licensed on-premise software, or as a cloud-based, hosted solution, Goolara Symphonie features an intuitive interface that makes it a breeze to create sophisticated digital marketing campaigns. Its interface is intuitive and easy to use.

Features:

  • Scheduling
  • Calendar Management
  • Marketing Automation
  • Third-Party Plugins/Add-Ons
  • Notifications
  • Multi-Account
  • Multi-User
  • Social-Media Integration
  • API
  • Brand Management
  • Audience Targeting
  • External Integrations

Features:

Features:

  • Email Integration
  • Data Export
  • Conversion Tracking
  • Multi-User
  • External Integrations
  • Data Import
  • Contact Sharing
  • Audience Targeting
  • API
  • Data Visualization
  • A/B Testing
  • Contact Management
  • Scheduling
  • Dashboard
  • Calendar Management
  • Customer Management
  • Notifications
  • Marketing Automation

Summary:

  • Share on 10 Social Profiles: Share easily across all your Twitter profiles, Facebook pages, Facebook profiles and LinkedIn accounts.

  • Team Members: Allow a co-worker to simultaneously manage your Buffer social media profiles.

  • Detailed Analytics: Get detailed analytics and insights on posts from aggregated statistics, comparisons and more.

  • Up to 100 posts and tweets in the Buffer: Add up to 100 posts and tweets to ensure you never have to nag again!

Summary:

  • Real-time Internet Monitoring

  • Influencer Analysis

  • Sentiment Analysis

  • Collaborative Work & Report Generation

  • Competitor Knowledge

  • Mobile App for iOS/Android

Summary:

    No key features associated with this application.

Pricing:

  • Starting from: $49.00/month
  • Credit card required: No
  • Plus: $49 per month
    Premium: $99 per month
    Max: $349 per month

Pricing:

  • Starting from: $200.00/month
  • Credit card required: N/A
  • Hosted: $200 USD for 10,000 messages sent per month; price drops as the volume increases. On-premise: Installation fee of $3,000 for up to 25k unique recipients. No per message cost after that.

Hosted

$200.00
user(s) / month
Included in plan:
  • Browser-based interface
  • All features included (automation, A/B Splits, transactional, etc.)
  • Free Salesforce integration
  • Internationalized
  • Visual flowchart automation feature
  • Dynamic content in every field.

FAQs:

    No FAQs associated with this application.

FAQs:

    Who are the main user groups of this service?
  • We monitor over 30,000 brands and products. Including companies like Intel, Panasonic, IKEA, Vichy, Air France, GlaxoSmithKleine and Samsung. Apart from brands themselves, our second largest customer group are all types of agencies – PR agencies, social media agencies, marketing agencies, interactive agencies, etc. 50% of our subscribers are small and medium companies - i.e. doctors, shop owners, restaurant owners, startups, ebay sellers.

  • What is this service generally used for?
  • Brand24 is an online monitoring and analytics tool that helps brands understand their audience, track online mentions and reach out to prospects and current customers.

  • Does this service offer multi-user capability (e.g. teams)?
  • Brand24 enables its users to share projects, alerts and results across teams.

  • Does this service offer guides, tutorials and or customer support?
  • Brand24 offers many support options: via phone, FAQs. video tutorials and for all professional packages - 24/7 online support.

FAQs:

    Who are the main user groups of this service?
  • Marketers who want a full-featured email marketing solution, but don't like being hit with hidden costs for additional features such as transactional mail, A/B split testing, and workflow automation.

  • Does this service offer an API?
  • Yes, we have a very robust API.

  • What is this service generally used for?
  • Promotional, transactional, and triggered mailings for any purpose. Email marketing that requires report metrics. Automated email systems.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes. Licenses are company based, so there is never a limit on how many people within a company can use the product. Each can have their own log on, and the administrator can control the access capabilities for each employee.

  • Does this service integrate with any other apps?
  • It will integrate with any app that can access an API. Salesforce integration comes built in.

  • What are some applications this service is commonly used in tandem with?
  • Salesforce and other CRM systems.

  • Does this service offer guides, tutorials and or customer support?
  • Yes to all.

  • What platforms does this service support?
  • Symphonie is browser-based software, and works with all the popular browsers, such as Chrome, Firefox and Safari, Edge, etc. It is platform independent.

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Publisher:

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Publisher:

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Other:

Who uses Buffer
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Brand24
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
Indonesian, Polish, English
Regional Restrictions:
No restrictions.

Other:

Who uses Goolara
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Regional Restrictions:
No restrictions.
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