Branding for a small business can be a slow, expensive process with uncertain results. Although a strong brand can give a significant business edge, the idea of working with a traditional branding firm feels confusing, risky or just out of reach for many.
In less than an hour and for under $300, Branding Compass helps business owners discover the best words, fonts, colors and visuals for their branding and marketing. Branding Compass’ online tool is self-reflective and insightful, walking business owners through a discovery process similar to what’s it’s like to working with a branding firm, but for a fraction of the time and expense. Because it was created by the owner of an award winning branding firm, the questions are on-target and the 15+ page report is like getting customized recommendations from a branding expert.
Branding Compass includes:
An auto-generated Unique Value Proposition.
A 10+ page report filled with color, fonts and visual recommendations plus educational information about design and branding.
A Brand Alignment chart that shows you the best words to use to attract your ideal customer.
A visualization of your ideal customer profile.
Customized advice on how to develop your branding and marketing.
About Vector Creator
Vector Creator is a free tool to create striking custom illustrations. No design experience is required to use the tool: 3,000+ elements in 16 styles are ready to spice up your UI or social media.
Features
CAD Tools
Data Export
Data Import
Multi-User
Pixel Graphics
Third-Party Plugins/Add-Ons
Vector File Support
Video
Features
CAD Tools
Data Export
Data Import
Multi-User
Pixel Graphics
Third-Party Plugins/Add-Ons
Vector File Support
Video
Summary
Helps you write a Unique Value Proposition (UVP)
Expert branding advice
Personalized 10-20 branding report
Recommendations on the best fonts, colors and visuals for your branding
Discover the best words to use to attract your ideal customer.
Highly-visual ideal customer profile
Review of your competitors
Customized advice on branding, design and marketing
Advice on how to develop your voice, writing and messaging
Tips on how to develop your branding including your website, logo, social media, marketing materials
Summary
No key features associated with this application.
Pricing
Standard
$99.00
one-time fee
Included in plan:
Online workbook with unlimited revisions
Auto-generated Unique Value Proposition
One 10+ page report
Color palette recommendations
Typeface recommendations
Imagery inspiration and mood board
Examples of other brands that share your traits
Personalized design and branding guidance
Pro
$239.00
one-time fee
Included in plan:
Everything from the Standard
One 15+ page report
Brand Alignment Chart
Voice and messaging insights
Competitive Review
Customized marketing advice
Ideal customer profile
Premium
$299.00
one-time fee
Included in plan:
Everything from the Standard and Pro
Plus an individual consultation with a branding expert
FAQs
What is this service generally used for?
It helps with all the foundational work that should come before hiring a logo designer or website designer. If you're stuck on how to get your vision of your brand out of your head into concrete form, Branding Compass can help!
It helps with all the facets of building a brand, including suggests on both words/messaging and visuals.
Does this service offer multi-user capability (e.g. teams)?
Please contact us. This feature is in beta format.
What are some applications this service is commonly used in tandem with?
99 Designs or other logo design services. SquareSpace, Wix, WordPress or other web design tools. Constant Contact, MailChimp and other email marketing platforms.
With the personalized recommendations in your Branding Compass report, you'll know what fonts, colors and words to use. You can direct a designer or do it yourself faster and better.
What platforms does this service support?
This is a web-based application. It works on a phone, but you may be more comfortable using it on a laptop or desktop because it takes some time to work through the thought-provoking workbook.
Who are the main user groups of this service?
Small business owners, startup founders, solopreneurs, micro business owners, people starting a new business or trying to grow their business. It is helpful for nearly any business type including B2B or B2C.
Does this service offer guides, tutorials and or customer support?
There are embedded video tutorials throughout the online workbook.
FAQs
What is this service generally used for?
Creation of vector illustrations
What platforms does this service support?
Web service
Who are the main user groups of this service?
Designers, web designers, content creators
Does this service offer guides, tutorials and or customer support?
The application has an intuitive interface and doesn't require design experience. Customer support via chat.
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