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About Branding Compass

Branding for a small business can be a slow, expensive process with uncertain results. Although a strong brand can give a significant business edge, the idea of working with a traditional branding firm feels confusing, risky or just out of reach for many.

In less than an hour and for under $300, Branding Compass helps business owners discover the best words, fonts, colors and visuals for their branding and marketing. Branding Compass’ online tool is self-reflective and insightful, walking business owners through a discovery process similar to what’s it’s like to working with a branding firm, but for a fraction of the time and expense. Because it was created by the owner of an award winning branding firm, the questions are on-target and the 15+ page report is like getting customized recommendations from a branding expert.

Branding Compass includes:

  • An auto-generated Unique Value Proposition.
  • A 10+ page report filled with color, fonts and visual recommendations plus educational information about design and branding.
  • A Brand Alignment chart that shows you the best words to use to attract your ideal customer.
  • A visualization of your ideal customer profile.
  • Customized advice on how to develop your branding and marketing.

About Typekit

Typekit is a subscription font service that brings thousands of fonts from foundry partners into one library for quick browsing, easy use on the web or in specific applications.
It allows designers and developers a subscription-based library of hosted, high-quality fonts to use on websites and platforms.
This service is available to the public and allows subscribers to get access under a single licensing agreement to the Typekit font library, which consists of more than 700 typefaces from a variety of foundries.

Features

  • CAD Tools
  • Data Export
  • Data Import
  • Multi-User
  • Pixel Graphics
  • Third-Party Plugins/Add-Ons
  • Vector File Support
  • Video

Features

  • CAD Tools
  • Data Export
  • Data Import
  • Multi-User
  • Pixel Graphics
  • Third-Party Plugins/Add-Ons
  • Vector File Support
  • Video

Summary

  • Helps you write a Unique Value Proposition (UVP)

  • Expert branding advice

  • Personalized 10-20 branding report

  • Recommendations on the best fonts, colors and visuals for your branding

  • Discover the best words to use to attract your ideal customer.

  • Highly-visual ideal customer profile

  • Review of your competitors

  • Customized advice on branding, design and marketing

  • Advice on how to develop your voice, writing and messaging

  • Tips on how to develop your branding including your website, logo, social media, marketing materials

Summary

  • Support for multiple languages: Users can browse for fonts that support one or more specific languages using language support filters.

  • Fonts anywhere: Type options across the web and in applications, including Creative Cloud apps.

  • Extensive documentation: Support service with comprehensive documentation.

  • Web fonts, simplified: Easy to add fonts to a user's website.

  • The very best fonts: High quality of all fonts in their extensive library.

Pricing

Standard

$99.00
one-time fee
Included in plan:
  • Online workbook with unlimited revisions
  • Auto-generated Unique Value Proposition
  • One 10+ page report
  • Color palette recommendations
  • Typeface recommendations
  • Imagery inspiration and mood board
  • Examples of other brands that share your traits
  • Personalized design and branding guidance

Pro

$239.00
one-time fee
Included in plan:
  • Everything from the Standard
  • One 15+ page report
  • Brand Alignment Chart
  • Voice and messaging insights
  • Competitive Review
  • Customized marketing advice
  • Ideal customer profile

Premium

$299.00
one-time fee
Included in plan:
  • Everything from the Standard and Pro
  • Plus an individual consultation with a branding expert

Pricing

  • Credit card required: N/A
  • Free - With limited collection of fonts, Portfolio Plan - $49.99/year, Adobe Creative Cloud - $29.99/month, Enterprise - Custom tailored plans.

FAQs

    What is this service generally used for?
  • It helps with all the foundational work that should come before hiring a logo designer or website designer. If you're stuck on how to get your vision of your brand out of your head into concrete form, Branding Compass can help!

    It helps with all the facets of building a brand, including suggests on both words/messaging and visuals.

  • Does this service offer multi-user capability (e.g. teams)?
  • Please contact us. This feature is in beta format.

  • What are some applications this service is commonly used in tandem with?
  • 99 Designs or other logo design services. SquareSpace, Wix, WordPress or other web design tools. Constant Contact, MailChimp and other email marketing platforms.

    With the personalized recommendations in your Branding Compass report, you'll know what fonts, colors and words to use. You can direct a designer or do it yourself faster and better.

  • What platforms does this service support?
  • This is a web-based application. It works on a phone, but you may be more comfortable using it on a laptop or desktop because it takes some time to work through the thought-provoking workbook.

  • Who are the main user groups of this service?
  • Small business owners, startup founders, solopreneurs, micro business owners, people starting a new business or trying to grow their business. It is helpful for nearly any business type including B2B or B2C.

  • Does this service offer guides, tutorials and or customer support?
  • There are embedded video tutorials throughout the online workbook.

FAQs

    Who are the main user groups of this service?
  • Typekit is mainly used by designers that work in independent studios, or in large corporations.

  • What is this service generally used for?
  • It is generally used to create original typographic designs, which are embedded into online documents.

  • What platforms does this service support?
  • Typekit can be used on any blogging platform that allows users to customize their HTML.

  • Does this service integrate with any other apps?
  • Typekit integrates with many applications and services, like Wufoo, Illustrator CC, Wordpress, Creative Cloud, Photoshop etc.

  • Does this service offer an API?
  • The Typekit API enables programmatic access to the functionality of Typekit over a RESTful HTTP based API.

  • Does this service offer guides, tutorials and or customer support?
  • It offers extensive documentation, customer support, help, and troubleshooting sections.

Vendor Information

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:
23

Vendor Information

Founded:
-
Based in:
San Francisco
Employees:
-
Likes:
Followers:
161

Other

Who uses Branding Compass
  • Freelance
  • Startups
  • SMEs
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other

Regional Restrictions:
No restrictions.
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