Compare Brand24 vs Lithium vs CrowdTangle

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About Brand24

Brand24 provides a simple solution that allows you to both track and engage in online conversations relevant to your business. Brand24 gives you instant access to mentions about your brand across the web, from social networks to influential publishers. React and engage quickly to real-time comments made about your brand. Follow-up on positive comments from your brand ambassadors, or respond to a dissatisfied customer before the story gets ahead of you. 80% of consumers do research or ask online before making a buying decision. Brand24 gives you the listening tools to find these leads, identify where to promote products and find customers before they find you.

About Lithium

Lithium Social Media Management is an integrated social media management platform which can be divided into two broad features; social publishing and social results.

Lithium stands out compared to our competitors in social media publishing for three main reasons:

  • Firstly, Lithium allows you to publish content that will resonate with your audience. Our auto-scheduler which is powered by Klout data will result in improved engagement with your platform.
  • Secondly, Lithium allows you to plan integrated campaigns with aligned ads, events, campaigns, social posts, emails, and more.
  • Thirdly, our platform provides a visual timeline with key milestones in order to stay on top of planned content.

In addition to social publishing, Lithium significantly improves your social response data:

  • Allows you to manage social responses at scale, without sacrificing the quality of your posts.
  • Provides powerful real-time insights into customer engagement, in addition to integrating with Twitter to analyze Net Promoter Score (NPS) and Customer Satisfaction (CSAT) data.
  • Improves your social media workflow by directing every incoming social media post to the most appropriate work queue or agent.
  • Uses languages, sources, and contact tags in order to consistently direct messages to the appropriate queue.
  • Through emails and mobile alerts, lithium enables you to stay up-to-date in the event that there are any spikes in activity on your profiles.
  • Lithium has the ability to automatically detect up to 25 languages.
  • Able to detect when a customer replies and can automatically route customer replies back to the original agent.

About CrowdTangle

CrowdTangle has developed an intelligence tool that discovers which posts on various social pages are performing best. It enables news outlets to compare their different accounts’ performance on up to five social accounts on Facebook, Instagram, Twitter, or Reddit.

Social marketers can make use of CrowdTangle's user-friendly dashboard to follow viral alerts, trends, internal social reports from more than a million accounts. The service's intelligence function provides charts, graphs, and reports.

Another great feature is the Competitive Analysis. Social media strategists can compare their work to the rest of the industry, and discover other influential profiles. This makes it much easier for them to rank their own brand against the competition.

This service also comes as an extension for Chrome, with the ability to figure out which social accounts have shared user's URL.

Features

  • API
  • Audience Targeting
  • Brand Management
  • Calendar Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Keyword Tracking
  • Marketing Automation
  • Multi-Account
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • Social Media Monitoring

Features

  • API
  • Audience Targeting
  • Brand Management
  • Calendar Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Keyword Tracking
  • Marketing Automation
  • Multi-Account
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • Social Media Monitoring

Features

  • API
  • Audience Targeting
  • Brand Management
  • Calendar Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Keyword Tracking
  • Marketing Automation
  • Multi-Account
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • Social Media Monitoring

Summary

  • Real-time Internet Monitoring

  • Influencer Analysis

  • Sentiment Analysis

  • Collaborative Work & Report Generation

  • Competitor Knowledge

  • Mobile App for iOS/Android

Summary

  • Integrated social media management platform

  • Manage social responses at scale

  • Powerful insights in real-time

  • Collaborative planning and valuable data

Summary

  • Content Discovery

  • Competitive Analysis

  • Social Referrals

  • Real-time Dashboards

  • Custom Notifications

  • Big Screen Visualizations

  • Cross-Platform Reports

Pricing

  • Starting from: $49.00/month
  • Credit card required: No
  • Plus: $49 per month
    Premium: $99 per month
    Max: $349 per month

FAQs

    Who are the main user groups of this service?
  • We monitor over 30,000 brands and products. Including companies like Intel, Panasonic, IKEA, Vichy, Air France, GlaxoSmithKleine and Samsung. Apart from brands themselves, our second largest customer group are all types of agencies – PR agencies, social media agencies, marketing agencies, interactive agencies, etc. 50% of our subscribers are small and medium companies - i.e. doctors, shop owners, restaurant owners, startups, ebay sellers.

  • What is this service generally used for?
  • Brand24 is an online monitoring and analytics tool that helps brands understand their audience, track online mentions and reach out to prospects and current customers.

  • Does this service offer multi-user capability (e.g. teams)?
  • Brand24 enables its users to share projects, alerts and results across teams.

  • Does this service offer guides, tutorials and or customer support?
  • Brand24 offers many support options: via phone, FAQs. video tutorials and for all professional packages - 24/7 online support.

FAQs

    No FAQs associated with this application.

FAQs

    Does this service offer guides, tutorials and or customer support?
  • Support: Videos, Webinars, FAQs, Help Center.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes.

  • What platforms does this service support?
  • This is a web-based service.

  • Does this service integrate with any other apps?
  • It integrates with Slack.

  • Does this service offer an API?
  • Yes, there is an API available for use.

  • What is this service generally used for?
  • This service is used for social network monitoring and social influencer discovery.

  • Who are the main user groups of this service?
  • Main users of CrowdTangle are social media strategists in SMEs and large enterprises.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with social media.

Vendor Information

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Vendor Information

Founded:
-
Based in:
San Francisco
Employees:
201-500
Likes:
Followers:
20.9k

Vendor Information

Founded:
-
Based in:
-
Employees:
2-10
Likes:
Followers:

Other

Who uses Brand24
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
Indonesian, English, Polish
Regional Restrictions:
No restrictions.

Other

Who uses Lithium
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Languages:
English
Regional Restrictions:
No restrictions.

Other

Who uses CrowdTangle
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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