Branch provides the leading cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe, and is a trusted cross-platform marketing, engagement and measurement solution for over 50,000 apps — including Reddit, Buzzfeed, Twitch, Groupon, and many more.
With Branch, users can seamlessly convert customers from mobile web to app, increase conversions, encourage sharing and growth, empower customers to share app content over any channel, and acquire new clients.
About SAS Customer Intelligence 360
You can swiftly deploy advanced analytics and machine learning to improve your understanding of your customers and optimize their journeys without the need for a full team of data scientists. Thanks to our software as a service approach and our open APIs we can easily integrate with your existing tech and add value to your current customer intelligence solutions without needing to start again from scratch.
KEY CAPABILITIES:
Testing and Learning
Guided Analytics
Personalisation and Recommendations
Customer Journey Optimisation
KEY BENEFITS:
Enrich your customer data and gain deeper insights about your customers with our built-in machine learning and AI. Get a single customer view and machine learning powered attribution to understand your customers better.
Boost customer acquisition and retention rates with analytic A/B, Multi-arm Bandit and Multi-variate testing to work out what content, messaging, channels and layout works best for each customer.
Increase customer loyalty and engagement rates by personalising every contact point across web, app, SMS, and even offline marketing channels.
Increase customer dwell time and spend with unique recommendations for every customer.
Features
API
Audience Targeting
Brand Management
Conversion Tracking
Data Export
Data Import
External Integrations
Keyword Tracking
Lead Management
Lead Scoring
Link Tracking
Marketing Automation
Multi-User
Notifications
Social-Media Integration
Net Promoter Score
Features
API
Audience Targeting
Brand Management
Conversion Tracking
Data Export
Data Import
External Integrations
Keyword Tracking
Lead Management
Lead Scoring
Link Tracking
Marketing Automation
Multi-User
Notifications
Social-Media Integration
Net Promoter Score
Summary
Tracking of clicks, installs, & re-opens
Deeplink through install from anywhere
Cross-device, Cross-platform Attribution
Web-to-mobile conversion
Empower users to share app content over any channel
Encourage sharing and growth
Increase conversions and purchases from email
Engage existing users
Seamlessly convert users from mobile web to app
Summary
No key features associated with this application.
Pricing
LAUNCH
Free
Included in plan:
Up to 10K MAUs
Deep linking and install attribution
Customizable designs with codeless design editor or CSS
Custom user segmentation
A/B Testing
STARTUP
$59.00
1 user(s) / month
Included in plan:
Up to 50K MAUs
GROWTH
$199.00
1 user(s) / month
Included in plan:
Up to 200K MAUs
FAQs
What is this service generally used for?
Branch is generally used to unify user measurement for boosting app installs, retaining and engaging users, and for app marketing attribution.
Does this service offer guides, tutorials and or customer support?
Support: Documentation, Email Support, Community, FAQs, Help Center.
What platforms does this service support?
This is a web-based platform.
Who are the main user groups of this service?
Main users of this service are medum-sized and large companies.
Does this service offer multi-user capability (e.g. teams)?
No.
Does this service offer an API?
Yes, it offers API.
FAQs
Who are the main user groups of this service?
Digital Marketers
Data Scientists
Customer Experience Managers
Customer Engagement Managers
Head of Brand & Digital
Head of Customer Relationship Management
Head of Brand Marketing and Planning
UX Design Manager
Director of eCommerce
Group Multichannel Director
Head of Loyalty and Personalisation
Multi-channel Trading Manager
Head of eCommerce
Director of Marketing Ops
Director of Digital
Exec Director of the IMI team (Insights and Marketing Intelligence)
Multichannel Director
Head of Insights & Acquisition
Head of Digital
Customer Experience, Voice of the Customer and Measurement Lead
Customer Insight and Engagement Manager
Customer Experience Insight Manager
Senior Customer Experience Manager
Director, Customer Proposition
Head of Customer Experience
Digital Customer Experience Manager
Head of Global Customer Experience
Head of Customer Marketing and Systems
Customer Insight Analyst
Head of Service Development and Automation
Does this service offer multi-user capability (e.g. teams)?
Yes, we have multi-user groups and role functionality.
Does this service offer guides, tutorials and or customer support?
Yes, SAS has 24/7 global customer support with optional free and paid education available.
What is this service generally used for?
Testing and learning with experiments, customer journey optimisation, delivering personalisation and recommendations, using guided digital analytics.
Does this service integrate with any other apps?
We have open APIs to allow custom integrations with most other tools or apps.
What platforms does this service support?
This is a software as a service offering built on an open API framework. It can collect data from websites and apps for Android and iOS. Data can be exported into most proprietary third-party open source applications.
Does this service offer an API?
Yes, a wide range of APIs are available for most functions within the solution.
What are some applications this service is commonly used in tandem with?
Web analytics tools, CRMs, CMSs, BI and analytics solutions.
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