Compare Branch vs Quantcast vs Quaero CDP

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Crozscore:

83%
what is this?
50%
interest falling

Crozscore:

86%
what is this?
78%
67%
interest falling

Crozscore:

72%
what is this?
30%
interest rising
Branch screenshot view 4 more Quantcast screenshot view 5 more Quaero CDP screenshot view 5 more

Software Description:

Branch provides the effective mobile linking platform, empowered with features that conjoin user experience and measurement across different devices, platforms, and channels. It provides a holistic look at multiple user touch points and assures that links get users to the right place on the website or mobile app.

This tool makes it possible to link pages in mobile apps the same they are linked on the open web. It is so-called "deep linking" space and is already being used by major technology brands like Pinterest, Hotel Tonight, Jet, BuzzFeed, Dubsmash, Coffee Meets Bagel, Airbnb, Slack, and more.

With Branch, users can seamlessly convert customers from mobile web to app, increase conversions, encourage sharing and growth, empower customers to share app content over any channel, and acquire new clients.

Software Description:

With Quantcast, enterprises can analyze data to better understand the behavior of their customers. The platform consists of two modules: Quantcast Measure, the audience measurement solution and Quantcast Advertise for reaching the targeted audience.

Quantcast utilizes data, such as the number of mobile app users, visits, and page views, to assess its digital reach and identify the ideal customer. This way, users get valuable information, like brand preferences, favorite shows, workplaces, and more, by merging offline with online audience's behaviors. Other data that is helpful is the demographic structure, mobile apps installation, and user retention.

Quantcast's Sales Enabler platform offer following features: Custom Persona Builder, for creating the custom persona that comes across RFPs; Audience Reports, for audience validation; Unlimited Content Segments, for providing data for specific sectors; and Third-Party Data in Content Segments, for combining offline behaviors with online data.

Software Description:

Ideal platform for marketers, analysts and data scientists. Helps overcome the fragmentation of data, analytics and reporting systems. All customer data points blends into a single, coherent human centric data model regardless of type, volume, velocity or source. Databases, automation systems and applications connect and disconnect according to marketer need- driving agility and preventing vendor lock-in.

Acts as the central nervous system for your martech stack- coordinating action across all of your execution channels. Outcomes of marketing executions feed back into the platform as inputs- closing the loop and optimizing future actions.

In-line analytics get your models into production and driving results with just a few clicks. Automated machine learning puts the power of data science in the hands of marketers.

On-premise, cloud or managed services deployment model. Full scale implementation ranging from weeks to a few months. Professional services - as much or as little as you need.

Features:

  • External Integrations
  • Link Tracking
  • Data Export
  • API
  • Audience Targeting

Features:

  • Dashboard
  • A/B Testing
  • Data Visualization
  • Notifications
  • Data Export
  • Audience Targeting
  • Analytics
  • External Integrations
  • API

Features:

  • Scheduling
  • Dashboard
  • Forecasting
  • A/B Testing
  • Data Visualization
  • API
  • Social-Media Integration
  • External Integrations
  • Link Tracking
  • Marketing Automation
  • Multi-User
  • Lead Scoring
  • Notifications
  • Data Import
  • Conversion Tracking
  • Data Export
  • Audience Targeting

Summary:

  • Seamlessly convert users from mobile web to app

  • Engage existing users

  • Increase conversions and purchases from email

  • Encourage sharing and growth

  • Empower users to share app content over any channel

  • Web-to-mobile conversion

  • Deeplink through install from anywhere

  • Tracking of clicks, installs, & re-opens

Summary:

  • Compete audience demographic analysis

  • Measure audience trends and usage

  • Measure audience for specific content

  • Audience interests/ lifestyle reports

  • Multi-platform analysis - web sites & mobile apps

  • Analyzing return visits

  • Audience geographic data

  • Data from +100 million web and mobile platforms

  • Competitor website traffic comparison

Summary:

  • Get the most value out of your own data

  • The more complex and dirty your data, the more valuable our platform is

  • Data Management (including extraction, cleansing and synchronization), analytics, segmentation and reporting all in one integrated system

  • Brings together the best of traditional direct marketing and digital marketing

  • Helps data scientists and analysts become more productive, by reducing the need for data janitoring

  • Gain complete control and visibility into your own data

  • Pick the level of service you need - self-service to outsourcing

  • Advanced analytics, predictive modeling and machine learning when and where you need it

  • Up and running in weeks - even for complex systems with dozens of inputs

LAUNCH

Free
Included in plan:
  • Up to 10K MAUs
  • Deep linking and install attribution
  • Customizable designs with codeless design editor or CSS
  • Custom user segmentation
  • A/B Testing

STARTUP

$59.00
1 user(s) / month
Included in plan:
  • Up to 50K MAUs

GROWTH

$199.00
1 user(s) / month
Included in plan:
  • Up to 200K MAUs

FAQs:

    Does this service integrate with any other apps?
  • Integrations: Adobe AIR, Cordova PhoneGap Ionic, mParticle Android, mParticle iOS, Titanium, React Native, Unity, Xamarin, Adjust, Amplitude, Mixpanel, Appsflyer.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Documentation, Email Support, Community, FAQs, Help Center.

  • What platforms does this service support?
  • This is a web-based platform.

  • Who are the main user groups of this service?
  • Main users of this service are medum-sized and large companies.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer an API?
  • Yes, it offers API.

  • What is this service generally used for?
  • Branch is generally used to unify user measurement for boosting app installs, retaining and engaging users, and for app marketing.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: Help Center.

  • Who are the main user groups of this service?
  • Main users of Quantcast are brands, agencies, and publishers.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is generally used as an audience measurement solution.

  • What platforms does this service support?
  • This is a web-based software.

  • Does this service integrate with any other apps?
  • Integrations: Google Tag Manager, Cyfe, LiveRamp.

  • Does this service offer an API?
  • Yes, it offers API.

FAQs:

    What are some applications this service is commonly used in tandem with?
  • Campaign Management software
    email service providers
    SAS
    R
    Python
    Scala
    Spark

  • What platforms does this service support?
  • Hadoop Amazon Web Services SQL Server

  • Who are the main user groups of this service?
  • Direct marketers
    Digital marketers
    Data Scientists
    Business Analysts

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes

  • Does this service offer guides, tutorials and or customer support?
  • Yes

  • Does this service integrate with any other apps?
  • yes, too many to mention

  • Does this service offer an API?
  • Yes

  • What is this service generally used for?
  • Analyzing customer behavior
    Segmenting and targeting customers
    Increasing customer engagement and value
    Managing complex customer data from multiple systems

Publisher:

Founded:
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Based in:
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Employees:
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Likes:
Followers:

Publisher:

Founded:
-
Based in:
San Francisco
Employees:
501-1000
Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Other:

Who uses Branch
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Quantcast
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Quaero CDP
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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