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About Branch

Branch provides the leading cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe, and is a trusted cross-platform marketing, engagement and measurement solution for over 50,000 apps — including Reddit, Buzzfeed, Twitch, Groupon, and many more.

With Branch, users can seamlessly convert customers from mobile web to app, increase conversions, encourage sharing and growth, empower customers to share app content over any channel, and acquire new clients.


  • API
  • Audience Targeting
  • Brand Management
  • Conversion Tracking
  • Data Export
  • Data Import
  • External Integrations
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-User
  • Notifications
  • Social-Media Integration
  • Net Promoter Score


  • Tracking of clicks, installs, & re-opens

  • Deeplink through install from anywhere

  • Cross-device, Cross-platform Attribution

  • Web-to-mobile conversion

  • Empower users to share app content over any channel

  • Encourage sharing and growth

  • Increase conversions and purchases from email

  • Engage existing users

  • Seamlessly convert users from mobile web to app



Included in plan:
  • Up to 10K MAUs
  • Deep linking and install attribution
  • Customizable designs with codeless design editor or CSS
  • Custom user segmentation
  • A/B Testing


1 user(s) / month
Included in plan:
  • Up to 50K MAUs


1 user(s) / month
Included in plan:
  • Up to 200K MAUs


    What is this service generally used for?
  • Branch is generally used to unify user measurement for boosting app installs, retaining and engaging users, and for app marketing attribution.

  • Does this service integrate with any other apps?
  • Integrations: Adobe AIR, Cordova PhoneGap Ionic, mParticle Android, mParticle iOS, Titanium, React Native, Unity, Xamarin, Adjust, Amplitude, Mixpanel, Appsflyer.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Documentation, Email Support, Community, FAQs, Help Center.

  • What platforms does this service support?
  • This is a web-based platform.

  • Who are the main user groups of this service?
  • Main users of this service are medum-sized and large companies.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer an API?
  • Yes, it offers API.

Vendor Information

Based in:


Who uses Branch
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Regional Restrictions:
No restrictions.
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