Compare Bouncezap vs AppNexus vs Rocket Fuel

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Crozscore:

46%
what is this?
21%
interest falling

Crozscore:

90%
what is this?
58%
no significant changes

Crozscore:

84%
what is this?
47%
no significant changes
Bouncezap screenshot view 3 more AppNexus screenshot view 5 more Rocket Fuel screenshot view 1 more

Software Description:

Bouncezap is an easy-to-use, lead generation, and marketing tool that does the heavy lifting for you. The intuitive user interface guides you through the process so that you don’t need to be an expert marketer or even have a developer.

We noticed that one of the biggest problems e-commerce companies have is most of their visitors, probably over a 95% leave without purchasing, opting in or signing up. Many visitors show conversion intent, but end up abandoning without converting. So in realistic terms, 95% of your advertising and marketing budget is then wasted.

But it doesn’t have to be like that anymore. We thought, why not develop an application that can help reduce this wastage and increasing your return on investment?

Our goal, plain and simple, is to help you convert visitors into customers.

Software Description:

The AppNexus enterprise technology platform utilizes data science and machine learning to acquire audience acquisition, engagement, and generate a revenue stream. It provides data management, optimization, and support for directly negotiated advertising.

Advertisers can make the most of this technology to automatically make purchases according to the number of views, while publishers can maximize monetization to its fullest potential. Benefits of this platform are: Controlled Bidding Process, Increased Buying Intelligence, Efficient Media Buying, and Custom Integrations.

Software Description:

Rocket Fuel has officially merged with Sizmek to create the world’s largest independent buy-side platform built for agencies and brands. This is ad management and media buying platform takes advantage of the technology to support digital advertising campaigns. It provides clients with everything they need to conduct effective campaigns.

The platform brings a broad approach to the advertising process so advertisers can reach their audience via multiple channels and media. They to build, conduct, and analyze the whole business strategy with its comprehensive ad management platform.

Main benefits that Sizmek's clients get from this solution is the panoramic view of their campaigns, control of the costs, and AI-enabled data streams for bigger insights and better results. They get a much deeper knowledge of customers' needs and a detailed picture of each consumer’s unique interests.

Features:

  • Analytics
  • Lead Management
  • Lead Scoring
  • Data Import
  • Audience Targeting
  • A/B Testing
  • Social-Media Integration
  • Marketing Automation

Features:

  • BitCoin
  • Marketing Automation
  • Budgeting
  • Notifications
  • Password & Access Management
  • Audience Targeting
  • Dashboard
  • External Integrations
  • API

Features:

  • Social-Media Integration
  • Marketing Automation
  • Data Import
  • Data Export
  • A/B Testing
  • Data Visualization
  • Forecasting
  • External Integrations
  • API
  • Notifications
  • Dashboard
  • Conversion Tracking
  • Audience Targeting

Summary:

    No key features associated with this application.

Summary:

  • Programmable Bidding

  • Bid Stream

  • Real-Time Signals & Analytics

  • Impression Logs

  • Segment Activation Services

  • Viewable Performance Tools

  • Data Marketplace

  • PreBid Enterprise Solution

  • Viewable Deals

  • Video

Summary:

  • Collaboration

  • Video automation

  • Intuitive wizards

  • Visual workflows

  • HTML5 ad builder

  • Insights

  • Dynamic creative

  • Data capturing

FREE

Free
Included in plan:
  • Unlimited Campaigns
  • Bouncezap Builders
  • A/B Testing
  • All styles include lightboxes, bars etc.
  • Analytics
  • 500 Subscribers
  • 3 Months Data Storage

PREMIUM

$9.00
1 user(s) / month
Included in plan:
  • Unbranded – Bouncezap logo removed
  • Increased Visitor Limits
  • Free Custom Design
  • ALL FREE Version features

FAQs:

    No FAQs associated with this application.

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is generally used as a programmable DSP in the media buying industry.

  • What platforms does this service support?
  • AppNexus is a web-based software.

  • Does this service offer an API?
  • Yes, it offers API.

  • Who are the main user groups of this service?
  • Users of AppNexus are media buyers and publishers.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Phone Support, Email Support.

  • Does this service integrate with any other apps?
  • It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Who are the main user groups of this service?
  • Main users of this service are brand marketers, agencies, publishers, and trading desks.

  • What platforms does this service support?
  • This is a web-based platform.

  • Does this service integrate with any other apps?
  • Integrations: Tray.io, Snapchat, Invoca, LiveRamp, Beckon.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Online Support, Phone Support.

  • What is this service generally used for?
  • This service is generally used as an ad management platform.

  • Does this service offer an API?
  • Yes, it offers API.

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Publisher:

Founded:
-
Based in:
New York
Employees:
1001-5000
Likes:
6.03k
Followers:
31k

Publisher:

Founded:
-
Based in:
King of Prussia
Employees:
201-500
Likes:
7.07k
Followers:
15.5k

Other:

Who uses Bouncezap
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses AppNexus
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Rocket Fuel
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
Spanish, Chinese, Japanese, Dutch, Portuguese, English, French, German, Swedish
Regional Restrictions:
No restrictions.
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