Compare Bouncezap vs AdEspresso vs AppNexus

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Crozscore:

45%
what is this?
21%
interest falling

Crozscore:

83%
what is this?
66%
55%
no significant changes

Crozscore:

89%
what is this?
57%
interest rising
Bouncezap screenshot view 3 more AdEspresso screenshot view 4 more AppNexus screenshot view 5 more

Software Description:

Bouncezap is an easy-to-use, lead generation, and marketing tool that does the heavy lifting for you. The intuitive user interface guides you through the process so that you don’t need to be an expert marketer or even have a developer.

We noticed that one of the biggest problems e-commerce companies have is most of their visitors, probably over a 95% leave without purchasing, opting in or signing up. Many visitors show conversion intent, but end up abandoning without converting. So in realistic terms, 95% of your advertising and marketing budget is then wasted.

But it doesn’t have to be like that anymore. We thought, why not develop an application that can help reduce this wastage and increasing your return on investment?

Our goal, plain and simple, is to help you convert visitors into customers.

Software Description:

AdEspresso is a simple yet powerful Facebook ad manager, helping retailers sell more products, grow their fan base and increase engagement within their community.
Using AdEspresso customers can easily split test every aspect of their Facebook Ads Campaigns, discovering which creatives and demographic targets deliver the best result.
It also performs conversion tracking on external websites allowing users to optimize by leads & customer acquisitions, not just CTR, making the product work behind creating Facebooks Ads, a whole lot easier.

Software Description:

The AppNexus enterprise technology platform utilizes data science and machine learning to acquire audience acquisition, engagement, and generate a revenue stream. It provides data management, optimization, and support for directly negotiated advertising.

Advertisers can make the most of this technology to automatically make purchases according to the number of views, while publishers can maximize monetization to its fullest potential. Benefits of this platform are: Controlled Bidding Process, Increased Buying Intelligence, Efficient Media Buying, and Custom Integrations.

Features:

  • Analytics
  • Lead Management
  • Lead Scoring
  • Data Import
  • Audience Targeting
  • A/B Testing
  • Social-Media Integration
  • Marketing Automation

Features:

Features:

  • BitCoin
  • Marketing Automation
  • Budgeting
  • Notifications
  • Password & Access Management
  • Audience Targeting
  • Dashboard
  • External Integrations
  • API

Summary:

    No key features associated with this application.

Summary:

  • Complete A/B Testing: Create thousands of different Facebook Ads in 3 clicks, test out multiple target audiences, and save preferences including audience demographic to be reused in another campaign.

  • Powerful Analytics: Detailed matrix, customize dashboards and identify Facebook Ad performance sooner to avoid wasted time and money on underperforming ads.

  • Optimize Campaign Returns: Access to their algorithm that provides suggestions to reduce PPC and improve returns on advertising.

Summary:

  • Programmable Bidding

  • Bid Stream

  • Real-Time Signals & Analytics

  • Impression Logs

  • Segment Activation Services

  • Viewable Performance Tools

  • Data Marketplace

  • PreBid Enterprise Solution

  • Viewable Deals

  • Video

FREE

Free
Included in plan:
  • Unlimited Campaigns
  • Bouncezap Builders
  • A/B Testing
  • All styles include lightboxes, bars etc.
  • Analytics
  • 500 Subscribers
  • 3 Months Data Storage

PREMIUM

$9.00
1 user(s) / month
Included in plan:
  • Unbranded – Bouncezap logo removed
  • Increased Visitor Limits
  • Free Custom Design
  • ALL FREE Version features

Pricing:

  • Credit card required: N/A
  • Base: $49, up to $3,000 Facebook Ads Spending.
    Premium: $149, up to $10,000 Facebook Ads Spending.
    Elite: $299, up to $25,000 Facebook Ads Spending.
    They have a 14-day free trial for all three pricing plans.

FAQs:

    No FAQs associated with this application.

FAQs:

    Who are the main user groups of this service?
  • The tool was developed for SMEs and SMBs because of its focus on simplicity, design and automation.

  • What is this service generally used for?
  • AdEspresso is used as a Facebook ads manager.

  • Does this service offer guides, tutorials and or customer support?
  • They offer: Guides, Webinars, eBooks, FAQs, Mail Support.

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is generally used as a programmable DSP in the media buying industry.

  • What platforms does this service support?
  • AppNexus is a web-based software.

  • Does this service offer an API?
  • Yes, it offers API.

  • Who are the main user groups of this service?
  • Users of AppNexus are media buyers and publishers.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Phone Support, Email Support.

  • Does this service integrate with any other apps?
  • It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Publisher:

Founded:
-
Based in:
Milan
Employees:
11-50
Likes:
108k
Followers:
10.9k

Publisher:

Founded:
-
Based in:
New York
Employees:
1001-5000
Likes:
Followers:

Other:

Who uses Bouncezap
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Regional Restrictions:
No restrictions.

Other:

Who uses AppNexus
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.
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