Compare Bounce Exchange vs Audiense

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About Bounce Exchange

Bounce Exchange is created to help marketers and salespeople drive conversions and leads on their websites. It offers automated customer acquisition solutions that decrease the bounce rate and extends time on-site.

This software does a great job of helping consumers drive to conversion, and regaining dropped business using follow-up emails to customers who navigated away. Marketers are able to perform direct marketing actions and curate personal experiences, rather than to focus on audience segmentation and fragmented targeting.

Bounce Exchange examines all aspects of a visitor's behavior, including purchasing history, traffic source, commitment model, up to the patterns that lead to the site abandonment. This data helps users an create acquisition strategy and enhances conversion revenue.

About Audiense

Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is. Effortlessly combine numerous filter options when you create a report, such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments. Armed with Audiense Insights you can make better marketing decisions, adapt your targeting, improve relevancy and drive high-performance campaigns at scale.

Culture is always on the move, making it difficult for existing consumer segmentation to keep up. Audiense's social consumer segments are derived from consumers’ behaviour “in the wild”, making it more likely to reflect real affinities, and become a powerful new input to the segmentation strategy.

Marketers can use Audiense to rapidly identify unique approaches to marketing to consumers that, because they stem from rich and varied social data, provide competitive differentiation.

What are we trying to solve?
1. Traditional consumer research is time-consuming, static and very expensive.
2. Organisations are struggling to incorporate social data into their strategy. For instance, Social Listening is keyword-based and not audience-based
3. Brand strategy & personalisation have become very tactical at the expense of performance marketing

Features

  • API
  • Audience Targeting
  • Brand Management
  • Conversion Tracking
  • Data Export
  • Data Import
  • External Integrations
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-User
  • Notifications
  • Social-Media Integration
  • Net Promoter Score

Features

  • API
  • Audience Targeting
  • Brand Management
  • Conversion Tracking
  • Data Export
  • Data Import
  • External Integrations
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-User
  • Notifications
  • Social-Media Integration
  • Net Promoter Score

Summary

  • “Exit-Intent” technology

  • Website behavior analysis

  • Site abandonment time tracking

  • Visitor targeting into strategic buckets

  • Full service campaign management

  • Automated customer acquisition

  • Track visitor cursor movements

  • Customer retention tools

  • Premium graphic services

Summary

  • Identify and understand any audience, no matter how specific or unique it is.

  • Social Consumer Segmentation

  • Great data-foundation to Persona development

  • Influencer and Sponsorship selection

  • Media planning in the cookie-less world (e.g. contextual advertising strategy)

  • Used hand-in-hand with other tools becoming the "bridge for intelligence" to stack sources of insights: existing Social Listening, 3rd-party Survey Platforms and 1st party data

Pricing

Marketing Intelligence Report

$3,575.00
1 user(s) / year
Included in plan:
  • Reports adapted to your needs

Audience Intelligence Report

$6,500.00
1 user(s) / year
Included in plan:
  • Key intelligence on any strategy

Audiense Insights Platform

$15,600.00
1 user(s) / year
Included in plan:
  • 12 Insights reports
  • Advanced Audience Manager
  • Additional reports purchased separately

FAQs

    Does this service offer an API?
  • No.

  • Who are the main user groups of this service?
  • Main users of Bounce Exchange are medium-sized and large enterprises.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with marketing automation software.

  • What is this service generally used for?
  • This service is used for automated customer acquisition, based on online traffic behaviour analysis.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Phone Support, Email Support.

  • Does this service integrate with any other apps?
  • Integrations: ConvertKit.

  • What platforms does this service support?
  • This is a web-based app.

FAQs

    Does this service offer an API?
  • Yes.

  • Does this service offer guides, tutorials and or customer support?
  • You can find valuable info and support through our series of resources: Knowledge Base, InApp Product Guides, Demos, Webinars, Reports, eBooks, Online Support...

  • What is this service generally used for?
  • Audiense is an Audience intelligence platform, providing also a Twitter Marketing tool.

  • Who are the main user groups of this service?
  • The main users of this service are marketers, consumer researchers and agencies.

  • Does this service integrate with any other apps?
  • Our Audience Connect product has integrations with Hootsuite & Buffer.
    Audiense Insights can be used

  • What platforms does this service support?
  • This is web-based platform.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes

Vendor Information

Founded:
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Based in:
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Employees:
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Likes:
Followers:

Vendor Information

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:
184k

Other

Who uses Bounce Exchange
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other

Who uses Audiense
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English, Spanish
Regional Restrictions:
No restrictions.
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