Compare Basis DPS vs AdStage vs Videology

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83%
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44%
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Crozscore:

85%
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84%
41%
interest rising

Crozscore:

79%
what is this?
47%
interest rising
Basis DPS screenshot view 2 more AdStage screenshot view 5 more Videology screenshot view 1 more

Software Description:

Basis DPS is Centro's easy-to-use programmatic platform, primarily aimed at advertising agencies and mid-sized enterprises that want to handle media buying themselves. It approaches advertisers buying process with new demographic and audience targeting options.

This is a user-friendly software that clarifies, improves, and increases return on digital media operations. Centro offers this multi-channel DSP, giving buyers everything they need to operate programmatic display, video, and Facebook campaigns. This is the right tool for advertisers that need a reliable demand-side solution.

Main features of this platform are audience composition, enhanced predicted viewability, brand safety, contextual targeting, and fraud protection. Centro also offers training curriculum, to empower professionals and teams to develop their programmatic knowledge.

Software Description:

AdStage offers solutions for cross-network pay-per-click marketing campaigns management. The core of the platform is bulk ads production and analytics through Facebook, Twitter, Bing, and LinkedIn Ads.

It enables users to create rules that automatically modify advertising campaigns. The rules apply to the timing of the ad, the price, alerts, reporting, and more.

Ads creation is a fully customizable process, so advertisers can vary headlines, description, pictures, inline edits. The campaign results are visible on the dashboard, with visualized data and metrics.

Software Description:

Videology is a software platform for converged TV and video advertising. It delivers media companies a solution for empowering their portfolio of inventory and audiences on one side and enables marketers to make smarter advertising decisions on the other. The Videology's capabilities span across screens, including digital, video, and TV, giving advertisers an efficient tool to plan, optimize, and buy digital advertising campaigns.

Videology is designed to make programmatic advertising on the constrained TV and premium video marketplace more effective and intelligent. It unifies planning to measurement in one simple platform, bringing certainty, optimization, and performance for marketers, agencies, and media companies. Another notable feature of this platform is its ability to target the exact audience, especially on the video field.

Users of Videology can bridge the gap between online and offline spheres and bring the power of digital to the TV world by bringing TV data to specific online viewers. Thanks to its portfolio management function, marketers and agencies are able to maximize audience by managing more brands.

Features:

  • Scheduling
  • Data Export
  • Data Visualization
  • Notifications
  • Dashboard
  • Conversion Tracking
  • API
  • Brand Management
  • External Integrations
  • Audience Targeting

Features:

  • Multi-User
  • Notifications
  • Marketing Automation
  • External Integrations
  • Data Export
  • A/B Testing
  • Audience Targeting
  • Data Visualization
  • API
  • Data Import
  • Dashboard
  • Scheduling
  • Conversion Tracking

Features:

  • Dashboard
  • Scheduling
  • External Integrations
  • API
  • Brand Management
  • Forecasting
  • Audience Targeting

Summary:

  • Audience Composition

  • Enhanced Predicted Viewability

  • Brand Safety and Contextual Targeting

  • Fraud Protection

  • Strong Focus on Mobile

  • Video Exchange Integration

  • Mobile Targeting

  • Real-Time Performance

  • Private Marketplaces

  • Hyperlocal Targeting

Summary:

  • Conversion Tracking

  • Scheduled Reports

  • Performance Dashboards

  • Optimization Rules

  • Multiple ad Formats

  • Campaign Scheduling

  • Historic Data Import

  • Bulk Ad Creation

  • Paid Search Campaigns

  • Multivariate Testing

Summary:

  • Certainty

  • Optimization

  • Results

  • Portfolio Management

  • Predictive Demo Targeting

  • Bot Fraud Protection and View-ability Controls

Core

$749.00
Licence / Month
Included in plan:
  • Up to $50k in Monthly Spend
  • Help Center
  • Email Support

Pro

$1,499.00
Licence / Month
Included in plan:
  • $50k+ to $150k in Monthly Spend
  • Help Center
  • Email Support

Elite

$2,499.00
1 user(s) / month
Included in plan:
  • $150k+ to $250k in Monthly Spend
  • Guided Onboarding
  • Ongoing Training
  • Phone & Email Support

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: Help Center, Customer Service, Training, Email Support, Phone Support.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Who are the main user groups of this service?
  • Main users of Basis DPS are independent advertising agencies and middle-sized enterprises.

  • What is this service generally used for?
  • This service is generally used as a demand-side advertising platform.

  • Does this service offer an API?
  • Yes, it offers API.

  • What platforms does this service support?
  • This is a web-based software.

  • Does this service integrate with any other apps?
  • Yes, it integrates mainly with data providers, inventory apps, ad servers, monitoring services,
    and attribution vendors.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with programmatic video exchanges in the industry, including SpotXchange, One by AOL: Video, Tremor, Teads, and BrightRoll.

FAQs:

    Does this service offer an API?
  • Yes, there is AdStage Universal Data API offered.

  • Does this service integrate with any other apps?
  • Integrations available: Google Analytics, Unbounce, Clearlogin, Bizible, Outbrain, Marketo.

  • What are some applications this service is commonly used in tandem with?
  • It is most commonly used in tandem with Google Adwords, Bing Ads, and social media advertising platforms.

  • What platforms does this service support?
  • This is web-based platform with mobile app for iOS.

  • Does this service offer multi-user capability (e.g. teams)?
  • AdStage supports unlimited seats for teams at any pricing tier.

  • What is this service generally used for?
  • It is used for cross-network online advertising campaigns management.

  • Who are the main user groups of this service?
  • Main users of AdStage are online marketers in SMEs and large enterprises.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Help Center, Phone Support, Email Support.

FAQs:

    Who are the main user groups of this service?
  • Users of Videology are marketers, agencies, and media companies.

  • Does this service integrate with any other apps?
  • Integrations: Tru Optik Complete, Nielsen, and FreeWheel.

  • What is this service generally used for?
  • This service is generally used as a video advertising platform.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Email Support.

  • Does this service offer an API?
  • Yes, it offers an API.

  • What platforms does this service support?
  • This is an online platform.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

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Other:

Who uses Basis DPS
  • SMEs
  • Agencies
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses AdStage
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Videology
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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