Compare Bannerwise vs Rubicon Project vs AppNexus

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Crozscore:

86%
what is this?
92%
29%
interest rising

Crozscore:

84%
what is this?
55%
no significant changes

Crozscore:

90%
what is this?
57%
no significant changes
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Software Description:

Product Overview
A revolutionary way for banner production - Bannerwise is an intuitive tool that makes it possible to create professional HMTL5 banner ads faster and easier than ever before. It allows thousands of businesses to scale-up their banner production, optimize their display campaigns and improve their workflow!

Features
Intuitive interface - no coding skills needed
More than 100 professional animated banner templates
One design, all formats - ready to use
Simultaneous editing of banners
Compatible with all networks no need to edit per platform

Purpose
Bannerwise is an easy-to-use tool that allows agencies and advertisers to build display ad campaigns in seconds! Excellent choice for any company that wishes improve its workflow when building professional banner ads - no coding skills needed!

Software Description:

The Rubicon Project solution offers brands the possibility to reach target audiences and attain customer engagement through its effective, no buyer-fee marketplace. It delivers technology tools for automating the process of advertisement buying and selling.

The platform is cloud-based, powered by Prebid Server, which is a growing and flexible technology trusted by largest advertisers and publishers. One of Rubicon Project's offers is the Header Bidding, a programmatic solution for sellers and mobile app developers. It makes selected inventory accessible for multiple ad exchange buyers simultaneously.

Buyers can utilize Rubicon's technology to connect with audiences in areas they are most engaged and prone to act, using the network of almost one billion unique devices around the world. The bottom line is that Rubicon Project, with its multi-channel programs, performs as one of the most innovative and effective direct buying platforms on the market.

Software Description:

The AppNexus enterprise technology platform utilizes data science and machine learning to acquire audience acquisition, engagement, and generate a revenue stream. It provides data management, optimization, and support for directly negotiated advertising.

Advertisers can make the most of this technology to automatically make purchases according to the number of views, while publishers can maximize monetization to its fullest potential. Benefits of this platform are: Controlled Bidding Process, Increased Buying Intelligence, Efficient Media Buying, and Custom Integrations.

Features:

  • API
  • Multi-User
  • A/B Testing
  • Brand Management

Features:

  • Forecasting
  • Scheduling
  • Data Import
  • Notifications
  • Dashboard
  • External Integrations
  • Data Export
  • Audience Targeting
  • API
  • Brand Management

Features:

  • BitCoin
  • Marketing Automation
  • Budgeting
  • Notifications
  • Password & Access Management
  • Audience Targeting
  • Dashboard
  • External Integrations
  • API

Summary:

  • A revolutionary way of banner production

  • Intuitive professional banner creation tool

  • Easy-to-use interface - no coding skills needed

  • Build banner ads faster and easier than ever before

  • Simultaneous editing of banners

  • One design, all formats - ready to use

  • Compatible with all networks no need to edit per platform

  • Excellent choice for any company that wishes improve its workflow

Summary:

  • Estimated Market Rate (EMR)

  • One Unified Platform

  • End-to-End Workflow

  • Inventory Access

  • Guaranteed Direct Order Deals

  • Invite-Only Access to PMP

  • Globas Access to Diverse Demand

  • Advanced Automation

  • Brand Protection and Safety

  • Header Bidding

Summary:

  • Programmable Bidding

  • Bid Stream

  • Real-Time Signals & Analytics

  • Impression Logs

  • Segment Activation Services

  • Viewable Performance Tools

  • Data Marketplace

  • PreBid Enterprise Solution

  • Viewable Deals

  • Video

Free trial

Free
Included in plan:
  • Create Animated/dynamic Banner Ads
  • Download up to 10 banners

FAQs:

    What platforms does this service support?
  • All Advertising Networks

  • Does this service offer guides, tutorials and or customer support?
  • YES - Customer support in English, French, Dutch, German and Portuguese

  • Who are the main user groups of this service?
  • Marketing Agencies and Advertisers

  • Does this service offer an API?
  • YES

  • Does this service offer multi-user capability (e.g. teams)?
  • YES

  • What is this service generally used for?
  • Easily build display ad campaigns in seconds!
    Empowers non-designers to create professional-level banners.
    Scale-up banner production.
    Optimize display campaigns.
    Improve workflow!

  • What are some applications this service is commonly used in tandem with?
  • Photoshop

FAQs:

    What is this service generally used for?
  • This service is generally used for automating the buying and selling of advertising.

  • What platforms does this service support?
  • The platform is cloud-based, powered by Prebid Server.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Email Support, Knowledge Base.

  • Does this service offer an API?
  • It offers APIs and Mobile SDKs.

  • Who are the main user groups of this service?
  • Users of Rubicon project are big brands and world’s leading publishers.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service integrate with any other apps?
  • Yes.

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is generally used as a programmable DSP in the media buying industry.

  • What platforms does this service support?
  • AppNexus is a web-based software.

  • Does this service offer an API?
  • Yes, it offers API.

  • Who are the main user groups of this service?
  • Users of AppNexus are media buyers and publishers.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Phone Support, Email Support.

  • Does this service integrate with any other apps?
  • It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
417
Followers:
311

Publisher:

Founded:
-
Based in:
New York
Employees:
51-200
Likes:
3.93k
Followers:
41.1k

Publisher:

Founded:
-
Based in:
New York
Employees:
1001-5000
Likes:
6.01k
Followers:
30.9k

Other:

Who uses Bannerwise
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Rubicon Project
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English, Spanish, German, Italian, Portuguese, Japanese, French
Regional Restrictions:
No restrictions.

Other:

Who uses AppNexus
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.
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