Compare BannerBoo vs PubMatic vs Basis DPS

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BannerBoo screenshot view 2 more PubMatic screenshot view 2 more Basis DPS screenshot view 2 more

Software Description:

Create animated HTML5 banners with help of BannerBoo — easily, fast and for free.

  • Our ad builder lets you create professional looking display banners in multiple sizes in minutes!
  • Use for your work ready banner templates and graphic sets: buttons, icons, clip-arts or upload your own images.
  • Apply beautiful animations and effects with a single click. Store your banners in cloud and edit or share anytime!

Key market pains we are solving:

  • Creating HTML5 banners requires coding and designer skills. We solve this pain and allow developing ads in simple browser constructor.
  • Developing HTML5 Ads costs lots of money. (~$150 for one Ad size). With BannerBoo customers do not need to hire production teams or freelancers.
  • Creating Ads takes lots of time. (2-8 Hours for one Master Banner). With BannerBoo customers can drastically optimize their ad campaigns creation time.

Our Advantages:

  • Perfect usability and user experience while creating display ads.
  • A huge amount of ready animated and static templates of various sizes for various industries.
  • Multilingual website with adapted templates for every country/language we have.

Software Description:

PubMatic performs as a control dashboard where both publishers and media buyers can see all their advertiser relationships, regardless of device, format, or channel. PubMatic, is one of leading independent media technology firms, that concentrates on helping publishers.

This is a programmatic advertising solution that enables its users to make real-time business decisions in the real-time operating industry. In its global infrastructure, PubMatic offers analytics, actionable data, and business intelligence, sufficient for efficient decision making.

By using this solution, publishers get omnichannel revenue automation technology while media buyers are provided with enterprise-grade programmatic tools. Their cutting-edge solutions enable content providers to utilize their digital media assets and provide consumers with personalized advertising experience.

Software Description:

Basis DPS is Centro's easy-to-use programmatic platform, primarily aimed at advertising agencies and mid-sized enterprises that want to handle media buying themselves. It approaches advertisers buying process with new demographic and audience targeting options.

This is a user-friendly software that clarifies, improves, and increases return on digital media operations. Centro offers this multi-channel DSP, giving buyers everything they need to operate programmatic display, video, and Facebook campaigns. This is the right tool for advertisers that need a reliable demand-side solution.

Main features of this platform are audience composition, enhanced predicted viewability, brand safety, contextual targeting, and fraud protection. Centro also offers training curriculum, to empower professionals and teams to develop their programmatic knowledge.

Features:

  • Brand Management
  • Data Export
  • Data Visualization
  • A/B Testing
  • Pixel Graphics
  • Vector File Support

Features:

  • Scheduling
  • Notifications
  • Data Export
  • Dashboard
  • External Integrations
  • API
  • Audience Targeting

Features:

  • Scheduling
  • Data Export
  • Data Visualization
  • Notifications
  • Dashboard
  • Conversion Tracking
  • API
  • Brand Management
  • External Integrations
  • Audience Targeting

Summary:

  • Drag and drop banner maker

  • Animated and static HTML5 banners

  • Download in HTML5, JPG, GIF, PNG. Works with ad Networks

  • Social media posts, Facebook/Instagram ads

  • Professional ready-made banner designs and templates

  • Google fonts

  • Responsive ads

  • Animation effects and transitions

Summary:

  • Programmatic Advertising Strategy

  • Real-Time Reporting

  • Ease of Use through Natural Language Processing

  • Actionable Intelligence

Summary:

  • Audience Composition

  • Enhanced Predicted Viewability

  • Brand Safety and Contextual Targeting

  • Fraud Protection

  • Strong Focus on Mobile

  • Video Exchange Integration

  • Mobile Targeting

  • Real-Time Performance

  • Private Marketplaces

  • Hyperlocal Targeting

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Yes, we do. We have fast e-mail support and we plan to add also a knowledge base and online support.

  • Does this service offer an API?
  • Our API is currently under construction.

  • Does this service offer multi-user capability (e.g. teams)?
  • Teams functionality is currently under construction.

  • What is this service generally used for?
  • It is used for quick and easy HTML5/GIF banner ads production and ad campaigns management.

  • Who are the main user groups of this service?
  • Our main user groups include freelancers, small businesses, medium businesses, and individuals who want to create ad campaigns and use them with ad networks.

  • What platforms does this service support?
  • This is cloud web service, so you can use it on Windows, Mac, Unix etc.

  • Does this service integrate with any other apps?
  • Not yet.

  • What are some applications this service is commonly used in tandem with?
  • You don't need additional applications to produce display ads with BannerBoo — everything you need is included in our service.

FAQs:

    What platforms does this service support?
  • PubMatic is a web-based service.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer an API?
  • PubMatic offers Publisher Reporting APIs and Configuration APIs.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Phone Support, Email Support, FAQs, Knowledge Base, Videos, Webinars.

  • What is this service generally used for?
  • This service is generally used as ad serving and retargeting solution for an open digital media industry.

  • Who are the main user groups of this service?
  • PubMatic is a technology platform that powers the programmatic advertising strategy of leading publishers and premium brands.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: Help Center, Customer Service, Training, Email Support, Phone Support.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Who are the main user groups of this service?
  • Main users of Basis DPS are independent advertising agencies and middle-sized enterprises.

  • What is this service generally used for?
  • This service is generally used as a demand-side advertising platform.

  • Does this service offer an API?
  • Yes, it offers API.

  • What platforms does this service support?
  • This is a web-based software.

  • Does this service integrate with any other apps?
  • Yes, it integrates mainly with data providers, inventory apps, ad servers, monitoring services,
    and attribution vendors.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with programmatic video exchanges in the industry, including SpotXchange, One by AOL: Video, Tremor, Teads, and BrightRoll.

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Other:

Who uses BannerBoo
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Windows
  • Macintosh
Languages:
English, Russian
Regional Restrictions:
No restrictions.

Other:

Who uses PubMatic
  • SMEs
  • Agencies
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Basis DPS
  • SMEs
  • Agencies
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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