Compare AudienceReport vs Quantcast

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About AudienceReport

AudienceReport is a powerful tool from AudienceProject. It enables agencies and publishers to plan and optimize campaigns in real time so they can reach the intended audience and reduce media spend. Based on 1+ mio online panelists – carefully weighed to match the online population – you can get a socio-demographic profile for even small campaigns.

About Quantcast

With Quantcast, enterprises can analyze data to better understand the behavior of their customers. The platform consists of two modules: Quantcast Measure, the audience measurement solution and Quantcast Advertise for reaching the targeted audience.

Quantcast utilizes data, such as the number of mobile app users, visits, and page views, to assess its digital reach and identify the ideal customer. This way, users get valuable information, like brand preferences, favorite shows, workplaces, and more, by merging offline with online audience's behaviors. Other data that is helpful is the demographic structure, mobile apps installation, and user retention.

Quantcast's Sales Enabler platform offer following features: Custom Persona Builder, for creating the custom persona that comes across RFPs; Audience Reports, for audience validation; Unlimited Content Segments, for providing data for specific sectors; and Third-Party Data in Content Segments, for combining offline behaviors with online data.

Features

  • API
  • Audience Targeting
  • Brand Management
  • Conversion Tracking
  • Data Export
  • Data Import
  • External Integrations
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-User
  • Notifications
  • Social-Media Integration
  • Net Promoter Score

Features

  • A/B Testing
  • Analytics
  • API
  • Big Data
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Keyword Tracking
  • Link Tracking
  • Multi-User
  • Notifications
  • Referral Tracking
  • SEO

Summary

  • Campaign Measurement done right. Track your digital campaigns across all platforms and devices.

  • Learn which channels are best at reaching your target group and see how reach builds up.

  • Integration with TV metrics and the major digital distribution channels.

  • Get insights into whether your campaigns are reaching the intended audience.

  • Measure your campaign performance based on key metrics like reach in target group, affinity and frequency.

  • AudienceReport includes data from YouTube and Facebook to provide reach, affinity and profile metrics for campaigns running across multiple sources

  • Combine data from AudienceReport with TV-meter data in TechEdge to see the effects of digital and linear TV advertising in a coherent audience measurement..

  • Know exactly what kind of audience is being exposed to your campaign, and which placements in your campaign are most effective at hitting the target group you’ve defined.

  • Hide and show campaign placements to see how it affects the overall results, allowing you to continuously optimze your media plan and get the most out of your campaign budget.

  • Track campaigns across browser based media, native apps, WebTV, Addressable TV and even traditional TV.

Summary

  • Compete audience demographic analysis

  • Measure audience trends and usage

  • Measure audience for specific content

  • Audience interests/ lifestyle reports

  • Multi-platform analysis - web sites & mobile apps

  • Analyzing return visits

  • Audience geographic data

  • Data from +100 million web and mobile platforms

  • Competitor website traffic comparison

FAQs

    No FAQs associated with this application.

FAQs

    Does this service offer guides, tutorials and or customer support?
  • Support: Help Center.

  • Who are the main user groups of this service?
  • Main users of Quantcast are brands, agencies, and publishers.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is generally used as an audience measurement solution.

  • What platforms does this service support?
  • This is a web-based software.

  • Does this service integrate with any other apps?
  • Integrations: Google Tag Manager, Cyfe, LiveRamp.

  • Does this service offer an API?
  • Yes, it offers API.

Vendor Information

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Vendor Information

Founded:
-
Based in:
San Francisco
Employees:
501-1000
Likes:
Followers:

Other

Who uses AudienceReport
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other

Who uses Quantcast
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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