Compare AudienceReport vs Moz Analytics vs Ensighten Manage

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Crozscore:

56%
what is this?
21%
interest falling

Crozscore:

91%
what is this?
90%
70%
interest falling

Crozscore:

79%
what is this?
42%
interest falling
AudienceReport screenshot view 5 more Moz Analytics screenshot view 2 more Ensighten Manage screenshot

Software Description:

AudienceReport is a powerful tool from AudienceProject. It enables agencies and publishers to plan and optimize campaigns in real time so they can reach the intended audience and reduce media spend. Based on 1+ mio online panelists – carefully weighed to match the online population – you can get a socio-demographic profile for even small campaigns.

Software Description:

Moz Analytics from SaaS company Moz is an inbound marketing analytics platform that allows users to measure and improve organic traffic, keyword rankings, and visibility. Moz Analytics audits sites, tracks ranking and link metrics, and is able to show users what their competitors are up to.

Moz Analytics brings all inbound marketing data into one place with beautiful data visualizations to help users gain competitive insights and actionable recommendations for enhanced performance.

Software Description:

Ensighten Manage is the industry’s leading enterprise tag management system and the anchor of a customer data platform that fuels seamless experiences across touch points. Manage has more than 1,100 turnkey vendor tag templates to choose from, helping marketers optimize their marketing technology stack to improve website engagement and conversion while boosting the value of existing investments. By providing additional capabilities for security, privacy and governance capabilities, Manage gives large organizations a fast run-rate to see immediate ROI.

Manage tags and unify data at any scale:

Deploy, update and manage all your marketing tags and data through one intuitive, point- and-click interface. Unify and standardize fragmented data sources across technologies to drive greater ROI from your evolving technology stack, while boosting website performance,
improving data quality and proactively de- duplicating vendor credits to optimize ad spend.

Ensure the security and governance over tags and data:

Keep customer and other sensitive data out of the browser, preventing exposure and risk for your brand with a unique hybrid-tagging architecture. Enforce tagging workflows across teams and agencies, and prevent unauthorized exposure. Validate that tags are deployed correctly.

Identify potential privacy risks:

Visually identify tags that are out of compliance with your privacy policy and industry regulation using Ensighten’s privacy dashboard and audits. Pinpoint unauthorized third- and fourth-party tags, and prevent data from leaking to unwanted entities. Provide consumers with flexible opt-in, opt-out choices.

Track mobile app user engagement:

Understand how users are engaging with your native mobile apps and unify web and app data into a single view. Ensighten Mobile, a complementary service, lets marketers easily tag apps with basic analytics for key insights in real time, without the typical heavy impact on app development resources.

Collect omnichannel first-party data:

Collect off-site customer data from channels such as display advertising, email, videos and Internet of Things (IoT) devices, as well as across multiple domains and brands using Ensighten Pulse. Unify first-party data and profiles to enhance personalization tools in real-time and even drive a targeted experience on a customer’s first website visit.

Additional highlights

  • Hybrid-tagging architecture that delivers unparalleled scale and performance.
  • Supports all tagging use cases, synchronous and asynchronous, from a single line of code.
  • Facilitates enterprise work flows with flexible user management permissions and controls*
  • Flicker-free support for personalization, optimization, and testing use cases.
  • Enterprise service level agreements.

Features:

  • Data Visualization
  • Dashboard
  • Analytics
  • Multi-User
  • Marketing Automation
  • Brand Management
  • Conversion Tracking
  • API

Features:

Features:

  • External Integrations
  • Lead Management
  • Multi-User
  • Notifications
  • Data Import
  • Conversion Tracking
  • Data Export
  • API

Summary:

  • Campaign Measurement done right. Track your digital campaigns across all platforms and devices.

  • Learn which channels are best at reaching your target group and see how reach builds up.

  • Integration with TV metrics and the major digital distribution channels.

Summary:

  • Measure organic traffic and keywords: Moz Analytics audits sites, tracks rankings, and monitors competitors. Useful and actionable insights are offered based on these results.

  • Track keyword rankings: Keyword rankings can be tracked at the national, city, and neighborhood level in 50 countries. These rankings can be compared against competitors.

  • Quick pulse dashboard: Find patterns in traffic. Where is it coming from and how quickly is it growing? — all from one view.

  • Monitor links: Find out what links are driving the most traffic to a site. Track link growth over time and compared with competitors.

Summary:

    No key features associated with this application.

FAQs:

    No FAQs associated with this application.

FAQs:

    No FAQs associated with this application.

FAQs:

    Does this service offer an API?
  • Yes, to give you the ability to build out custom workflows as deemed by your organization and governance.

  • Does this service offer guides, tutorials and or customer support?
  • Absolutely. We have a state of the art online tutorial.

  • What are some applications this service is commonly used in tandem with?
  • Web and mobile applications.

  • Does this service offer multi-user capability (e.g. teams)?
  • Absolutely.

  • Does this service integrate with any other apps?
  • Any application that accepts JavaScript and access to the world-wide-web.

  • What is this service generally used for?
  • Manage different vendor data collection, testing, and optimization technologies on websites.

  • Who are the main user groups of this service?
  • Digital marketing teams managing data collection and analysis.

  • What platforms does this service support?
  • All client applications including native Android and iOS mobile apps and desktop and table clients.

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Publisher:

Founded:
2004
Based in:
Seattle
Employees:
51-200
Likes:
259k
Followers:
527k

Publisher:

Founded:
-
Based in:
San Jose
Employees:
51-200
Likes:
Followers:

Other:

Who uses AudienceReport
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Moz Analytics
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Regional Restrictions:
No restrictions.

Other:

Who uses Ensighten Manage
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Mobile Platforms:
  • iOS
  • Android
Languages:
Spanish, French, English
Regional Restrictions:
No restrictions.
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