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About AudienceReport

AudienceReport is a powerful tool from AudienceProject. It enables agencies and publishers to plan and optimize campaigns in real time so they can reach the intended audience and reduce media spend. Based on 1+ mio online panelists – carefully weighed to match the online population – you can get a socio-demographic profile for even small campaigns.

Features

  • API
  • Audience Targeting
  • Brand Management
  • Conversion Tracking
  • Data Export
  • Data Import
  • External Integrations
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-User
  • Notifications
  • Social-Media Integration
  • Net Promoter Score

Summary

  • Campaign Measurement done right. Track your digital campaigns across all platforms and devices.

  • Learn which channels are best at reaching your target group and see how reach builds up.

  • Integration with TV metrics and the major digital distribution channels.

  • Get insights into whether your campaigns are reaching the intended audience.

  • Measure your campaign performance based on key metrics like reach in target group, affinity and frequency.

  • AudienceReport includes data from YouTube and Facebook to provide reach, affinity and profile metrics for campaigns running across multiple sources

  • Combine data from AudienceReport with TV-meter data in TechEdge to see the effects of digital and linear TV advertising in a coherent audience measurement..

  • Know exactly what kind of audience is being exposed to your campaign, and which placements in your campaign are most effective at hitting the target group you’ve defined.

  • Hide and show campaign placements to see how it affects the overall results, allowing you to continuously optimze your media plan and get the most out of your campaign budget.

  • Track campaigns across browser based media, native apps, WebTV, Addressable TV and even traditional TV.

FAQs

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Vendor Information

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Who uses AudienceReport
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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