Compare Aritic PinPoint vs Pardot vs Eloqua

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Crozscore:

81%
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100%
36%
interest rising

Crozscore:

87%
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83%
52%
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Crozscore:

89%
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80%
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Software Description:

Aritic PinPoint is a full-stack marketing automation software platform for the digital marketing team at SMBs. It helps to build the relationship with leads, automate marketing campaigns and convert leads to paying customers easily. It has features such as landing page builder, lead scoring, lead tracking, lead nurturing, email marketing, email marketing automation, marketing campaign builder, a/b testing, web site tracking features with marketing file and library management.

Features:

  • Create Landing Pages & Capture Leads with Forms:
    Collect leads and contacts through responsive landing pages and embedded forms. Use simple drag and drop editor to design your landing page, form, or choose a ready-to-use template from template library.

  • Nurture Leads through Multi-channel Campaigns:
    Connect with your leads and contacts across multiple channels like email, SMS, push notifications, web notification, on-site widget and social media. Effectively nurture them, with effective content and lead journey.

  • Use Lead Scoring for Increased Conversions:
    Assign scores to your leads based on their website interaction, engagement, marketing messages and every other action that they perform. Identify the warmest leads based on the highest score and pass them to the sales team immediately.

  • Drip Marketing Campaigns:
    Create automated drip campaigns to nurture your leads better. Specify lead actions, behaviors or time span to launch a drip campaign. Use A/B testing method to know which campaign will give maximum results.

  • Dynamic Content:
    Automate the change in your call-outs, messages, or other website areas based on your prospect fields with Dynamic Content

  • A/B Testing:
    Run multiple A/B tests on your landing pages, content, email campaigns, and other areas of marketing to ensure maximum results.

  • Progressive Profiling:
    Lower the friction in conversions with iterative forms designed with questions based on information you already know about the prospect.

  • Content Management:
    Manage your content with the help of integrated Wordpress or hosted Wordpress.

  • SEO and Competition analysis:
    Use keyword SEO analysis of your website and blog. Analyze competition ranking from PinPoint.

Software Description:

Pardot is a web-based suite designed to help marketers launch and monitor online B2B campaigns.

The program includes lead management, analytics, email marketing, and ROI reporting features. All of these enable marketing professionals to get insight into their campaigns, nurture prospects, and import data into corresponding CRM software.

Web analytics tracks the user's web traffic, from downloads to page views, and measures all relevant components to accelerate pipeline and get quality leads.

Software Description:

Eloqua is a very powerful product that helps with marketing automation across multiple channels, including email, display search, web, video, and mobile. This software provides tools to segment and target specific audiences with the most relevant content.

This software is used by marketers, primarily B2B marketers, to help automate the lead generation process. It features a database which stores prospect and customer information, an emailer which sends emails to prospects and customers, and a website monitoring system which tracks prospect and customer activity on websites under control of the marketer.

Features:

  • Budgeting
  • Forecasting
  • Link Tracking
  • Keyword Tracking
  • Social Media Monitoring
  • Calendar Management
  • Scheduling
  • Third-Party Plugins/Add-Ons
  • Analytics
  • Dashboard
  • SEO
  • A/B Testing
  • Data Import
  • Data Visualization
  • Data Export
  • Conversion Tracking
  • Social-Media Integration
  • Password & Access Management
  • Batch Permissions & Access
  • External Integrations
  • Lead Management
  • Multi-User
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • API
  • Email Integration
  • Audience Targeting
  • Contact Management
  • Brand Management

Features:

  • Data Import
  • Keyword Tracking
  • Calendar Management
  • Email Integration
  • Data Visualization
  • Scheduling
  • Dashboard
  • Google Apps Integration
  • A/B Testing
  • Social-Media Integration
  • API
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • Data Export
  • Audience Targeting

Features:

  • Social-Media Integration
  • Multi-User
  • Dashboard
  • Notifications
  • API
  • Data Export
  • Data Import
  • Scheduling
  • A/B Testing
  • Email Integration
  • Marketing Automation
  • Calendar Management
  • Data Visualization
  • Lead Scoring
  • Customer Management
  • Contact Management
  • Lead Management
  • Audience Targeting

Summary:

  • Create Landing Pages & Capture Leads with Forms

  • Drip Email Marketing Campaign

  • Automate Lead Management

  • Progressive Profiling

  • Gated Videos

  • Similar Leads - AI Engine

  • Landing Pages

  • Content Management System

  • SEO and SEM

  • Push Notification, App Notification, On-Site widgets etc

Summary:

  • Email marketing.

  • Lead nurturing.

  • Sales intelligence.

  • CRM integration.

  • Lead management.

  • Social media marketing.

  • ROI reporting.

Summary:

  • Targeting and Segmentation

  • Campaign Management

  • Lead Management

  • Marketing Measurement

  • Sales and Marketing Alignment

  • Marketing Content Database

  • Landing pages and forms

Standard

$1,000.00
1 user(s) / month
Included in plan:
  • Email Marketing
  • In-depth Prospect Tracking
  • Lead Nurturing
  • Lead Scoring & Grading
  • ROI Reporting
  • Forms & Landing Pages
  • Standard CRM Integration

Pro

$2,000.00
1 user(s) / month
Included in plan:
  • Includes Standard Features Plus:
  • Advanced Email Analytics
  • Email Rendering Preview & Spam Analysis
  • Email and Landing Page A/B Testing
  • Advanced Dynamic Content
  • Google AdWords Integration
  • API Access - Up to 25K Calls/Day
  • Multiple Scoring Categories
  • Integrated Marketing Calendar
  • Social Profiles

Ultimate

$3,000.00
1 user(s) / month
Included in plan:
  • Includes Pro Features Plus:
  • Custom User Roles
  • Custom Object Integration
  • API Access - Up to 100K Calls/Day
  • Dedicated IP Address

Basic

$2,000.00
10 user(s) / month
Included in plan:
  • Real Time Dashboard & Reporting
  • Benchmarking
  • Oracle Eloqua Insight Reporter
  • Unified Marketing Calendar
  • Best Practice Templates / Programs & Tools
  • Basic Security Administration
  • Simplified Interface
  • Oracle Cloud Support
  • Mobile Friendly
  • Lead Scoring & Routing
  • Marketing Contact / Lead Database
  • Lead Nurturing / Drip Marketing / Multi-Channel Campaigns
  • AppCloud Access
  • Stand-Alone Events / Webcasts
  • Simple Emails
  • Simple Campaign with A/B Testing
  • Oracle Eloqua Social Sign On
  • Contact / Account Profile-Based Segmentation
  • Rich Audience Segmentation
  • Marketing Asset Management
  • Digital Body Language
  • Dynamic Content
  • Sales Notifications & Alerts
  • Oracle Eloqua Profiler for 5 Users
  • Oracle Eloqua Engage for 5 Users
  • API Access for Custom Integrations
  • Data Import / Export Engine
  • Plug In CRM Integrations

Standard

$4,000.00
50 user(s) / month
Included in plan:
  • Real Time Dashboard & Reporting
  • Benchmarking
  • Oracle Eloqua Insight Reporter
  • Oracle Eloqua Insight Analyzer for 1 User
  • Unified Marketing Calendar
  • Best Practice Templates / Programs & Tools
  • Basic Security Administration
  • Custom Security Administration
  • Simplified Interface
  • Oracle Cloud Support
  • Mobile Friendly
  • Lead Scoring & Routing
  • Marketing Contact / Lead Database
  • Multi-Lead Scoring & Advanced Routing
  • Lead Nurturing / Drip Marketing / Multi-Channel Campaigns
  • AppCloud Access
  • Stand-Alone Events / Webcasts
  • Event Management Module: Customer Multi-Session Events
  • Simple Emails
  • Simple Campaign with A/B Testing
  • Oracle Eloqua Social Sign On
  • Digital Advertising
  • Contact / Account Profile-Based Segmentation
  • Rich Audience Segmentation
  • Marketing Asset Management
  • Digital Body Language
  • Advanced Data Cleansing
  • Dynamic Content
  • Sales Notifications & Alerts
  • Single Sign On for Salesforce.com
  • Oracle Eloqua Profiler for 10 Users
  • Oracle Eloqua Engage for 10 Users
  • API Access for Custom Integrations
  • Data Import / Export Engine
  • Plug In CRM Integrations
  • Oracle Eloqua Data Tools Cloud Service (Custom Data Objects & Data Tools)

FAQs:

    What is this service generally used for?
  • Lead generation, Lead nurturing, SEO Keyword monitoring, Competition analysis, Marketing Automation, Email Marketing, Drip Marketing Campaign, Campaign Budgeting and planning.

  • Who are the main user groups of this service?
  • CMO - Chief Marketing officer; Marketing Ops, Lifecycle Flow; SDR Manager; Digital Marketing, Campaign Manager; Nurture Campaign Manager; Field Marketing Manager

  • What are some applications this service is commonly used in tandem with?
  • CRM, and Service Support or Desk

  • Does this service offer an API?
  • Yes.

  • Does this service offer guides, tutorials and or customer support?
  • Yes.

  • Does this service integrate with any other apps?
  • AriticCRM, Salesforce, ZohoCRM, Hubspot, Microsoft dynamics, SugarCRM, Wordpress, Drupal, Joomla, Outlook, Gmail, and Many more.

  • What platforms does this service support?
  • Webapps.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes - It is roles based system.

FAQs:

    Does this service integrate with any other apps?
  • Integrations available: Salesforce, NetSuite, Microsoft Dynamics CRM, SugarCRM, Google AdWords, Eventbrite, PowerMTA, Olark, Eventbrite, ProjectManager.com, Google Analytics, Cisco WebEx, LinkedIn, ion interactive, Twitter, and more.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What are some applications this service is commonly used in tandem with?
  • Pardot is most commonly used in tandem with CRM, email, and social media applications.

  • What is this service generally used for?
  • It is used for marketing analytics and lead management.

  • Does this service offer guides, tutorials and or customer support?
  • This service offers following support options: Webinars, FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials.

  • Does this service offer an API?
  • Yes, there is API offered.

  • What platforms does this service support?
  • This is a web-based suite.

  • Who are the main user groups of this service?
  • Main users of Pardot are marketers in SMEs and large enterprises.

FAQs:

    What platforms does this service support?
  • Email Support, Live Chat, Phone Support, and Video Tutorials.

  • Who are the main user groups of this service?
  • Users of Eloque include marketers in small, medium, and large enterprises.

  • Does this service integrate with any other apps?
  • Yes, Eloqua integrates with:

    Dropbox, Zendesk, Campaign Monitor, Klipfolio, ion interactive, BOARD, MediaValet, Oktopost, etouches, and more.

  • Does this service offer an API?
  • Yes

  • Does this service offer guides, tutorials and or customer support?
  • Phone Support, Video Tutorials, Email support, and Live Chat.

  • What are some applications this service is commonly used in tandem with?
  • It is mainly used in tandem with CRM applications.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes

  • What is this service generally used for?
  • The service is generally used for marketing automation.

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Publisher:

Founded:
-
Based in:
Atlanta
Employees:
1001-5000
Likes:
35k
Followers:
69.3k

Publisher:

Founded:
-
Based in:
Redwood Shores
Employees:
10001+
Likes:
Followers:

Other:

Who uses Aritic PinPoint
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
German, Spanish, Portuguese, English
Regional Restrictions:
No restrictions.

Other:

Who uses Pardot
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Eloqua
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
German, English
Regional Restrictions:
No restrictions.
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