Compare Aritic PinPoint vs Pardot vs Leadsquared

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Crozscore:

82%
what is this?
100%
36%
no significant changes

Crozscore:

87%
what is this?
83%
52%
interest falling

Crozscore:

80%
what is this?
38%
interest rising
Aritic PinPoint screenshot view 5 more Pardot screenshot view 5 more Leadsquared screenshot view 5 more

Software Description:

Aritic PinPoint is a full-stack marketing automation software platform for the digital marketing team at SMBs. It helps to build the relationship with leads, automate marketing campaigns and convert leads to paying customers easily. It has features such as landing page builder, lead scoring, lead tracking, lead nurturing, email marketing, email marketing automation, marketing campaign builder, a/b testing, web site tracking features with marketing file and library management.

Features:

  • Create Landing Pages & Capture Leads with Forms:
    Collect leads and contacts through responsive landing pages and embedded forms. Use simple drag and drop editor to design your landing page, form, or choose a ready-to-use template from template library.

  • Nurture Leads through Multi-channel Campaigns:
    Connect with your leads and contacts across multiple channels like email, SMS, push notifications, web notification, on-site widget and social media. Effectively nurture them, with effective content and lead journey.

  • Use Lead Scoring for Increased Conversions:
    Assign scores to your leads based on their website interaction, engagement, marketing messages and every other action that they perform. Identify the warmest leads based on the highest score and pass them to the sales team immediately.

  • Drip Marketing Campaigns:
    Create automated drip campaigns to nurture your leads better. Specify lead actions, behaviors or time span to launch a drip campaign. Use A/B testing method to know which campaign will give maximum results.

  • Dynamic Content:
    Automate the change in your call-outs, messages, or other website areas based on your prospect fields with Dynamic Content

  • A/B Testing:
    Run multiple A/B tests on your landing pages, content, email campaigns, and other areas of marketing to ensure maximum results.

  • Progressive Profiling:
    Lower the friction in conversions with iterative forms designed with questions based on information you already know about the prospect.

  • Content Management:
    Manage your content with the help of integrated Wordpress or hosted Wordpress.

  • SEO and Competition analysis:
    Use keyword SEO analysis of your website and blog. Analyze competition ranking from PinPoint.

Software Description:

Pardot is a web-based suite designed to help marketers launch and monitor online B2B campaigns.

The program includes lead management, analytics, email marketing, and ROI reporting features. All of these enable marketing professionals to get insight into their campaigns, nurture prospects, and import data into corresponding CRM software.

Web analytics tracks the user's web traffic, from downloads to page views, and measures all relevant components to accelerate pipeline and get quality leads.

Software Description:

LeadSquared is combined lead management, marketing automation, and CRM platform. It helps its users acquire customers online and manage sales.

Primary users of this suite are small and medium-sized businesses, offering them marketing and sales automation features. It provides a variety of lead capture tools, like landing pages, template library, website widgets, and drip marketing campaigns.

The most outstanding function of LeadSquared is lead conversion prediction, based on historical data (phone calls emails, online ads, chat,) and conversion factors. It excels in data-driven campaigns.

Features:

  • Budgeting
  • Forecasting
  • Link Tracking
  • Keyword Tracking
  • Social Media Monitoring
  • Calendar Management
  • Scheduling
  • Third-Party Plugins/Add-Ons
  • Analytics
  • Dashboard
  • SEO
  • A/B Testing
  • Data Import
  • Data Visualization
  • Data Export
  • Conversion Tracking
  • Social-Media Integration
  • Password & Access Management
  • Batch Permissions & Access
  • External Integrations
  • Lead Management
  • Multi-User
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • API
  • Email Integration
  • Audience Targeting
  • Contact Management
  • Brand Management

Features:

  • Data Import
  • Keyword Tracking
  • Calendar Management
  • Email Integration
  • Data Visualization
  • Scheduling
  • Dashboard
  • Google Apps Integration
  • A/B Testing
  • Social-Media Integration
  • API
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • Data Export
  • Audience Targeting

Features:

  • Contact Management
  • Custom Data Forms
  • Customer Management
  • Google Apps Integration
  • Data Visualization
  • Forecasting
  • Social-Media Integration
  • Scheduling
  • Email Integration
  • Data Export
  • Data Import
  • Calendar Management
  • Notifications
  • Dashboard
  • External Integrations
  • API
  • Audience Targeting
  • Marketing Automation
  • Lead Scoring
  • Lead Management
  • Conversion Tracking

Summary:

  • Create Landing Pages & Capture Leads with Forms

  • Drip Email Marketing Campaign

  • Automate Lead Management

  • Progressive Profiling

  • Gated Videos

  • Similar Leads - AI Engine

  • Landing Pages

  • Content Management System

  • SEO and SEM

  • Push Notification, App Notification, On-Site widgets etc

Summary:

  • Email marketing.

  • Lead nurturing.

  • Sales intelligence.

  • CRM integration.

  • Lead management.

  • Social media marketing.

  • ROI reporting.

Summary:

  • Lead Capture Automation

  • Responsive Landing Pages

  • Website Widgets

  • Seamless Lead Capture

  • Marketing Automation

  • Drip Marketing

  • Segmentation

  • Personalization

  • Marketing and Sales Analytics

  • Lead Engagement Index

Standard

$1,000.00
1 user(s) / month
Included in plan:
  • Email Marketing
  • In-depth Prospect Tracking
  • Lead Nurturing
  • Lead Scoring & Grading
  • ROI Reporting
  • Forms & Landing Pages
  • Standard CRM Integration

Pro

$2,000.00
1 user(s) / month
Included in plan:
  • Includes Standard Features Plus:
  • Advanced Email Analytics
  • Email Rendering Preview & Spam Analysis
  • Email and Landing Page A/B Testing
  • Advanced Dynamic Content
  • Google AdWords Integration
  • API Access - Up to 25K Calls/Day
  • Multiple Scoring Categories
  • Integrated Marketing Calendar
  • Social Profiles

Ultimate

$3,000.00
1 user(s) / month
Included in plan:
  • Includes Pro Features Plus:
  • Custom User Roles
  • Custom Object Integration
  • API Access - Up to 100K Calls/Day
  • Dedicated IP Address

Basic

$200.00
1 user(s) / month
Included in plan:
  • 5,000 contacts
  • Drip Marketing
  • Email Campaigns
  • Landing Pages
  • Website Tracking
  • Lead Scoring
  • Developer API
  • Email Support

Standard

$600.00
1 user(s) / month
Included in plan:
  • 25,000 contacts
  • All in Basic, Plus
  • Rules & Notifications
  • Multiple Domains
  • Salesforce Integration ($)
  • Webhooks
  • Phone Support

Enterprise

$1,800.00
1 user(s) / month
Included in plan:
  • 100,000 contacts
  • All in Standard, Plus
  • Custom Web Events
  • Contact Center Integration
  • Dedicated Account Manager
  • Developer Support

FAQs:

    What is this service generally used for?
  • Lead generation, Lead nurturing, SEO Keyword monitoring, Competition analysis, Marketing Automation, Email Marketing, Drip Marketing Campaign, Campaign Budgeting and planning.

  • Who are the main user groups of this service?
  • CMO - Chief Marketing officer; Marketing Ops, Lifecycle Flow; SDR Manager; Digital Marketing, Campaign Manager; Nurture Campaign Manager; Field Marketing Manager

  • What are some applications this service is commonly used in tandem with?
  • CRM, and Service Support or Desk

  • Does this service offer an API?
  • Yes.

  • Does this service offer guides, tutorials and or customer support?
  • Yes.

  • Does this service integrate with any other apps?
  • AriticCRM, Salesforce, ZohoCRM, Hubspot, Microsoft dynamics, SugarCRM, Wordpress, Drupal, Joomla, Outlook, Gmail, and Many more.

  • What platforms does this service support?
  • Webapps.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes - It is roles based system.

FAQs:

    Does this service integrate with any other apps?
  • Integrations available: Salesforce, NetSuite, Microsoft Dynamics CRM, SugarCRM, Google AdWords, Eventbrite, PowerMTA, Olark, Eventbrite, ProjectManager.com, Google Analytics, Cisco WebEx, LinkedIn, ion interactive, Twitter, and more.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What are some applications this service is commonly used in tandem with?
  • Pardot is most commonly used in tandem with CRM, email, and social media applications.

  • What is this service generally used for?
  • It is used for marketing analytics and lead management.

  • Does this service offer guides, tutorials and or customer support?
  • This service offers following support options: Webinars, FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials.

  • Does this service offer an API?
  • Yes, there is API offered.

  • What platforms does this service support?
  • This is a web-based suite.

  • Who are the main user groups of this service?
  • Main users of Pardot are marketers in SMEs and large enterprises.

FAQs:

    Who are the main user groups of this service?
  • Main users of this software are small and medium-sized businesses.

  • Does this service offer an API?
  • Yes, there is API offered.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: Help portal, FAQs, Knowledge Base, Phone Support, Video Tutorials.

  • What platforms does this service support?
  • LeadSquared is a web-based platform, with Android and iOS mobile apps.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is generally used for marketing automation and lead conversion.

  • What are some applications this service is commonly used in tandem with?
  • This service is commonly used in tandem with email, sales, and marketing apps.

  • Does this service integrate with any other apps?
  • It integrates with Gmail, Microsoft Outlook, GoToWebinar, Zopim, Live Chat, Olark live chat, CallRail, Ameyo, Facebook Lead Ads connector, Super Receptionist, Custom Dashlets Builder, Exotel & Twitter card connector, Zonetel, CallRail, RingCentral, SuperReceptionist, GoToWebinar, JustDial, Shopify, Magento, Bigcommerce, Salesforce, Microsoft Dynamics CRM, Contact Form, Unbounce, Instapage.

Publisher:

Founded:
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Based in:
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Employees:
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Likes:
Followers:

Publisher:

Founded:
-
Based in:
Atlanta
Employees:
1001-5000
Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Other:

Who uses Aritic PinPoint
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
Spanish, Portuguese, English, German
Regional Restrictions:
No restrictions.

Other:

Who uses Pardot
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Leadsquared
  • Startups
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.
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