Compare Aritic PinPoint vs Infusionsoft vs Marketo

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Crozscore:

83%
what is this?
100%
36%
interest rising

Crozscore:

84%
what is this?
76%
59%
interest rising

Crozscore:

86%
what is this?
80%
56%
interest rising
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Software Description:

Aritic PinPoint is a full-stack marketing automation software platform for the digital marketing team at SMBs. It helps to build the relationship with leads, automate marketing campaigns and convert leads to paying customers easily. It has features such as landing page builder, lead scoring, lead tracking, lead nurturing, email marketing, email marketing automation, marketing campaign builder, a/b testing, web site tracking features with marketing file and library management.

Features:

  • Create Landing Pages & Capture Leads with Forms:
    Collect leads and contacts through responsive landing pages and embedded forms. Use simple drag and drop editor to design your landing page, form, or choose a ready-to-use template from template library.

  • Nurture Leads through Multi-channel Campaigns:
    Connect with your leads and contacts across multiple channels like email, SMS, push notifications, web notification, on-site widget and social media. Effectively nurture them, with effective content and lead journey.

  • Use Lead Scoring for Increased Conversions:
    Assign scores to your leads based on their website interaction, engagement, marketing messages and every other action that they perform. Identify the warmest leads based on the highest score and pass them to the sales team immediately.

  • Drip Marketing Campaigns:
    Create automated drip campaigns to nurture your leads better. Specify lead actions, behaviors or time span to launch a drip campaign. Use A/B testing method to know which campaign will give maximum results.

  • Dynamic Content:
    Automate the change in your call-outs, messages, or other website areas based on your prospect fields with Dynamic Content

  • A/B Testing:
    Run multiple A/B tests on your landing pages, content, email campaigns, and other areas of marketing to ensure maximum results.

  • Progressive Profiling:
    Lower the friction in conversions with iterative forms designed with questions based on information you already know about the prospect.

  • Content Management:
    Manage your content with the help of integrated Wordpress or hosted Wordpress.

  • SEO and Competition analysis:
    Use keyword SEO analysis of your website and blog. Analyze competition ranking from PinPoint.

Software Description:

Infusionsoft combines CRM, marketing automation, e-commerce and payments solutions, an app marketplace, integrations, and partners.

This solution helps small businesses boost their sales and marketing and accelerate growth, by centralizing their contact information and by pulling together data points related to sales, marketing, leads, payments, customers, and more.

This is a powerful sales platform for small businesses, including products to streamline the customer lifecycle, customer relationship management, marketing automation, and lead capture.

Software Description:

Marketo is intuitive, quick, and easy to setup marketing automation software for small and medium businesses, as well as for global brands.

It provides lead management, email marketing, consumer marketing, customer base marketing and mobile marketing solutions for companies in various industries. Marketo features drag and drop interface, that doesn't require special coding skills.

This tool helps its users to gain and engage customers, measure results, and maximize marketing investment. Marketo's customers base includes many renowned multinational companies.

Features:

  • Budgeting
  • Forecasting
  • Link Tracking
  • Keyword Tracking
  • Social Media Monitoring
  • Calendar Management
  • Scheduling
  • Third-Party Plugins/Add-Ons
  • Analytics
  • Dashboard
  • SEO
  • A/B Testing
  • Data Import
  • Data Visualization
  • Data Export
  • Conversion Tracking
  • Social-Media Integration
  • Password & Access Management
  • Batch Permissions & Access
  • External Integrations
  • Lead Management
  • Multi-User
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • API
  • Email Integration
  • Audience Targeting
  • Contact Management
  • Brand Management

Features:

  • Multi-User
  • Payment Processor
  • Marketing Automation
  • Task Scheduling/Tracking
  • Order management
  • Lead Scoring
  • Inventory Tracking
  • Forecasting
  • Email Integration
  • Data Visualization
  • Data Export
  • Data Import
  • Conversion Tracking
  • Customer Management
  • Lead Management
  • Contact Management
  • CRM Integration
  • External Integrations
  • Billing/Invoicing
  • API

Features:

  • Email Integration
  • Scheduling
  • Dashboard
  • Google Apps Integration
  • Data Visualization
  • Social-Media Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • API
  • Audience Targeting
  • Data Export
  • Data Import
  • Conversion Tracking
  • Calendar Management

Summary:

  • Create Landing Pages & Capture Leads with Forms

  • Drip Email Marketing Campaign

  • Automate Lead Management

  • Progressive Profiling

  • Gated Videos

  • Similar Leads - AI Engine

  • Landing Pages

  • Content Management System

  • SEO and SEM

  • Push Notification, App Notification, On-Site widgets etc

Summary:

  • CRM for small business

  • Marketing automation

  • Sales automation

  • Marketing analytics

  • Online sales management

  • Mobile apps

  • Payment, invoicing, and billing

  • API integrations

Summary:

  • Marketing automation

  • B2B marketing & lead management

  • Consumer engagement marketing

  • Email & campaign management

  • Budgets & marketing calendar

  • Email marketing

  • Inbound marketing

  • Loyalty marketing

  • Lead generation

  • Event marketing

Starter

$99.00
1 user(s) / month
Included in plan:
  • CRM
  • Marketing automation
  • 500 contacts
  • 2,500 emails/month
  • 1 user

Essentials

$199.00
3 user(s) / month
Included in plan:
  • CRM
  • Marketing automation
  • 2,500 contacts
  • 12,500 emails/month
  • 3 users

Complete

$299.00
5 user(s) / month
Included in plan:
  • CRM
  • Marketing automation
  • Sales automation
  • E-commerce
  • 10,000 contacts
  • 50,000 emails/month
  • 5 users

Spark

$895.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Email marketing
  • Customer engagement engine
  • Commuication limits
  • Lead management / nurture / score
  • Event marketing and webinars
  • Marketing calendar
  • SEO
  • Social boost
  • CRM integration
  • 5 sales insight users
  • 5 marketing calendar users

Standard

$1,795.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Includes all of spark, plus:
  • A/B testing
  • Advanced lead scoring
  • Advanced dynamic content
  • Progressive profiling for forms
  • Extended integrations & API
  • Marketing program analyzer
  • Revenue cycle modeler
  • Revenue analyzers
  • 10 sales insight users (total)
  • 5 marketing calendar users

Select

$3,195.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Includes all of standard, plus:
  • Advanced revenue analytics
  • Advanced email analytics
  • Time-series data warehouse
  • Advanced custom reports
  • Social sweepstakes and referrals
  • Role-based permissions
  • 20 sales insight users (total)
  • 5 marketing calendar users

FAQs:

    What is this service generally used for?
  • Lead generation, Lead nurturing, SEO Keyword monitoring, Competition analysis, Marketing Automation, Email Marketing, Drip Marketing Campaign, Campaign Budgeting and planning.

  • Who are the main user groups of this service?
  • CMO - Chief Marketing officer; Marketing Ops, Lifecycle Flow; SDR Manager; Digital Marketing, Campaign Manager; Nurture Campaign Manager; Field Marketing Manager

  • What are some applications this service is commonly used in tandem with?
  • CRM, and Service Support or Desk

  • Does this service offer an API?
  • Yes.

  • Does this service offer guides, tutorials and or customer support?
  • Yes.

  • Does this service integrate with any other apps?
  • AriticCRM, Salesforce, ZohoCRM, Hubspot, Microsoft dynamics, SugarCRM, Wordpress, Drupal, Joomla, Outlook, Gmail, and Many more.

  • What platforms does this service support?
  • Webapps.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes - It is roles based system.

FAQs:

    What platforms does this service support?
  • Infusionsoft supports web-based platforms in addition to iOS and Android.

  • Who are the main user groups of this service?
  • Infusionsoft is an integrated email marketing platform designed for small businesses with fewer than 25 employees.

  • Does this service offer an API?
  • Yes, Infusionsoft offers an API.

  • What are some applications this service is commonly used in tandem with?
  • Infusionsoft can be used in tandem with applications including QuickBooks and Xero, among others.

  • What is this service generally used for?
  • It is used for customer relations management and sales automation.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, multi-user capability is a feature of both the 'Essentials' and 'Complete' pricing plans.

  • Does this service offer guides, tutorials and or customer support?
  • Infusionsoft offers FAQs, a forum, a knowledge base, online support, phone support, and video tutorials.

  • Does this service integrate with any other apps?
  • Yes, Infusionsoft integrates with:

    MailChimp, QuickBooks, Acuity Scheduling, Xero, Zendesk, Booker Software, LiveChat, Campaign Monitor, and more.

FAQs:

    Who are the main user groups of this service?
  • Users of Marketo are marketers in SMEs and large companies.

  • What are some applications this service is commonly used in tandem with?
  • Marketo is used in tandem with CRM, email, eCommerce and analytics software.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • It is used for marketing automation, lead generation, social media marketing, email marketing.

  • What platforms does this service support?
  • This is web-based platform, including mobile apps for Android and iOS.

  • Does this service offer an API?
  • Marketo offers API ready to use.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: FAQs, Customer Community, Knowledge Base, Online Support, Phone Support, Video Tutorials, Webinars

  • Does this service integrate with any other apps?
  • It integrates with many apps, including: Salesforce, Microsoft Dynamics, Netsuite, Oracle, SugarCRM, Seamless Connections, Wordpress, LinkedIn, Facebook, Citrix GoTo Webinar, Magento, Eventbrite, NetSuite, SOAP API, Google AdWords, FunnelEnvy, Wistia, atEvent, Cvent, Hootsuite, etc.

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
223k
Followers:
39.1k

Publisher:

Founded:
-
Based in:
San Mateo
Employees:
1001-5000
Likes:
180k
Followers:
161k

Other:

Who uses Aritic PinPoint
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
German, English, Spanish, Portuguese
Regional Restrictions:
No restrictions.

Other:

Who uses Infusionsoft
  • SMEs
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Marketo
  • Startups
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
Japanese, German, English, French
Regional Restrictions:
No restrictions.
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