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About AppsFlyer

AppsFlyer is a mobile apps analytics & marketing software that enables developers, businesses, and marketing agencies to track and optimize their acquisition funnel. The platform integrates with numerous apps, so advertisers can perform comprehensive promotional campaigns.

This solution is developed for data-driven marketing professionals to make responsible decisions in order to maximize their ROI and grow their mobile business. It provides deep analytics, performance metrics, and flexible reporting.

AppsFlyer associates each install to a proper campaign or media source. One of the most prominent features is retargeting attribution; pointing out which campaign is best in re-engaging with users. The platform quantifies the value of this re-engagement with in-app events to gauge and enhance retargeting ROI. Moreover, with effective external integrations, it is possible to attribute broadcast TV campaigns.

About Adjust

Adjust is the industry leader in mobile measurement and fraud prevention. The globally operating company provides high-quality analytics, measurement and fraud prevention solutions for mobile app marketers worldwide, enabling them to make smarter, faster marketing decisions. Adjust is a marketing partner with all major platforms, including Facebook, Google, Snap, Twitter, Line, and Tencent. In total, more than 25,000 apps have implemented Adjust's solutions to improve their performance. Founded in 2012, today Adjust has global offices in Berlin, New York, San Francisco, São Paulo, Paris, London, Moscow, Istanbul, Tel Aviv, Seoul, Shanghai, Beijing, Tokyo, Mumbai and Singapore.

Adjust recently acquired data aggregation platform Acquired.io and award-winning cybersecurity and AI startup Unbotify. In February 2019, the company formed a strategic partnership with Adways, Japan’s leading mobile marketing agency. These investments are part of Adjust's goal to unify advertisers' marketing efforts and build the best-in-class measurement and fraud prevention suite.

About Kochava

Kochava provides a unique, holistic and impartial analytics platform that enables users to view the analytics of media spent on mobile devices. Users can plan, target, measure and optimize global coverage, which leads to audience segmentation and more precise marketing campaigns.

Kochava provides a 360-degree view, tracking not only ads, clicks, and installs, but also audience engagement, which is most critical for targeting potential customers. The platform provides real-time analytics for Android, Blackberry, and iOS, and can be integrated into mobile applications via SDK.

Main features of this analytics app are extensive network & publisher integration, dedicated account management, simple & easy integration, optimization beacon, multi-touch reporting, and data vizualization.

Features

  • A/B Testing
  • Analytics
  • API
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Keyword Tracking
  • Link Tracking
  • Multi-App
  • Multi-User
  • Notifications
  • Referral Tracking
  • SEO

Features

  • A/B Testing
  • Analytics
  • API
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Keyword Tracking
  • Link Tracking
  • Multi-App
  • Multi-User
  • Notifications
  • Referral Tracking
  • SEO

Features

  • A/B Testing
  • Analytics
  • API
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Keyword Tracking
  • Link Tracking
  • Multi-App
  • Multi-User
  • Notifications
  • Referral Tracking
  • SEO

Summary

  • User Acquisition Attribution

  • Retargeting Attribution

  • TV Attribution

  • Configurable Attribution Windows

  • Marketing Analytics

  • Dedicated Mobile App

  • Integrated Ad Networks

  • Retargeting Integrations

  • Product Analytics Integrations

  • Transparency at Scale

Summary

  • Benchmarking

  • Dashboard

  • Data Analysis

  • Data Visualization

  • Key Performance Indicators

  • Performance Metrics

  • Profitability Analysis

  • Real-Time Analysis

  • Fully Customizable Event Tracking

  • Mobile-Focused KPIs & Cohort Analysis

Summary

  • Largest Network & Publisher Integration

  • Dedicated Account Management

  • Kochava Optimization Beacon®

  • Fast & Reliable

  • One Centralized Dashboard

  • One SDK

  • Simple & Easy Integration

  • Server-to-Server API

  • Media Cost & ROI

  • Kochava Ingelligence

Pricing

Basic Pay-Per-Use Package

$0.05
1 user(s) / month
Included in plan:
  • 1-100,000 Non Organic Install ranges/ month
  • Installs Tracking
  • Multi-Touch Attribution
  • In-App Events Tracking
  • LTV Reports
  • ROI and Cost Analytics (inc. Facebook & Google)
  • Retention Report
  • Cohort Report
  • Aggregated Performance Reports
  • Scheduled Reports
  • Deep Linking
  • Deferred Deeplinking
  • OneLink™
  • Basic Fraud Prevention

Pricing

Free App Analytics

Free
Included in plan:
  • Free Impressions
  • Free Clicks
  • Free Conversions
  • Unlimited Free Events
  • Free Additional Events
  • Configurable Attribution
  • Data Retention: 90 days

Attribution Analytics

$100.00
1 user(s) / month
Included in plan:
  • Conversions $0.03
  • Enterprise Pricing Available
  • Free Events Starting at 100,000
  • Additional Events Starting at $0.001

Unified Audience Platform

$100.00
1 user(s) / month
Included in plan:
  • Clicks Starting at $0.001
  • Kochava Intelligence Suite*
  • Alerting
  • Fraud Console
  • Unlimited Data Retention
  • Real-Time Traffic Verification

FAQs

    Who are the main user groups of this service?
  • Main users of AppsFlyer are data-driven marketers in SMEs and big brands.

  • Does this service offer guides, tutorials and or customer support?
  • Support: FAQs, Help Center, Email Support.

  • Does this service offer an API?
  • Yes, it offers an API.

  • Does this service integrate with any other apps?
  • Integrations: Cooladata, Fiksu, Outbrain, Nanigans, Growmobile, Kiip, Tapjoy, GameAnalytics, Inmobi, Jampp, Facebook, DAU-UP, Leanplum, Vserv, Opera, Startapp, Localytics, AppLovin, Pandora, Cheetahmobile, URX, HeyZap, Mobvista, Aarki, Avazu, Taptica, NativeX, Appnexus, AirPush, Mobilecore, PlayHaven, and more.

  • What platforms does this service support?
  • This is a web-based software.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is used for mobile marketing analytics.

FAQs

    What platforms does this service support?
  • Android, BlackBerry, HTML5, iOS, Windows Phone.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is used for mobile marketing analytics and measurement.

  • Does this service offer guides, tutorials and or customer support?
  • Support: User Guide, Webinars, Email Support.

  • Does this service offer an API?
  • Yes, it offers and API.

  • Who are the main user groups of this service?
  • Users of Adjust are app marketers worldwide.

  • Does this service integrate with any other apps?
  • Integrations: 17mobi, 24metrics, 3.14 Digital, 360Dialog, Aarki, AD-Pure, BiddingX, BidderPlace, Cauly, Cashtree, DataLead, DataMi, Empire.biz, Elex, Facebook, FocusM, GameFeat, Geenapp, Hang My Ads, Herolens, Inmobi, Inneractive, Jumptap, Kabam, Kimia, LeadProfit, Leadsmonitor, Magnetadservices, Madvertise, Mapendo, Nextology, Optimidea, Performash, Phunware, Quadas, RealWeb, Sales Engine Online, SocialBuzz, Tango Media, Upsolver, YieldMo, zipdial, and more.

FAQs

    What platforms does this service support?
  • Platforms supported: Android, BlackBerry, HTML5, iOS, Windows Phone.

  • What is this service generally used for?
  • This service is generally used as mobile analytics platform.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Who are the main user groups of this service?
  • Main users of Kochava are mobile marketers in SMEs and large enterprises.

  • What are some applications this service is commonly used in tandem with?
  • Kochava is commonly used in tandem with Google and social media platforms.

  • Does this service offer an API?
  • Kochava supports S2S (server-to-server) API and SDK-based integrations.

  • Does this service offer guides, tutorials and or customer support?
  • Help Center, Email Support, Phone Support, and Knowledge Base.

  • Does this service integrate with any other apps?
  • Integrations: Google, Yahoo, Facebook, Pandora, Snapchat, Instagram, Twitter, Amazon, Pinterest.

Vendor Information

Founded:
-
Based in:
San Francisco
Employees:
201-500
Likes:
Followers:
12.2k

Vendor Information

Founded:
-
Based in:
Berlin
Employees:
51-200
Likes:
Followers:
6.97k

Vendor Information

Founded:
-
Based in:
Sandpoint
Employees:
51-200
Likes:
Followers:

Other

Who uses AppsFlyer
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English, Spanish, French, Portuguese, Russian, Chinese, Japanese, Korean
Regional Restrictions:
No restrictions.

Other

Who uses Adjust
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English, Chinese, Japanese
Regional Restrictions:
No restrictions.

Other

Who uses Kochava
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English, German, Spanish, Chinese, Japanese, Korean
Regional Restrictions:
No restrictions.
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