Compare AppBi vs AppNexus vs Improvely

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Crozscore:

65%
what is this?
23%
interest falling

Crozscore:

88%
what is this?
57%
interest falling

Crozscore:

85%
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94%
37%
interest rising
AppBi screenshot view 3 more AppNexus screenshot view 5 more Improvely screenshot view 1 more

Software Description:

AppBi, the world’s leading Apple Search Ads intelligent bidding platform, is committed to analyzing and applying App Store data with millions of apps, keywords and Search Ads data. AppBi independently researches and develops an intelligent bidding algorithm to provide developers with simple and powerful Apple Search Ads intelligent advertising system and data analysis tools.

AppBi Data has helped hundreds of developers around the world to reduce the average cost of Search Ads by 17%, winning hundreds of thousands of high-quality users.

Software Description:

The AppNexus enterprise technology platform utilizes data science and machine learning to acquire audience acquisition, engagement, and generate a revenue stream. It provides data management, optimization, and support for directly negotiated advertising.

Advertisers can make the most of this technology to automatically make purchases according to the number of views, while publishers can maximize monetization to its fullest potential. Benefits of this platform are: Controlled Bidding Process, Increased Buying Intelligence, Efficient Media Buying, and Custom Integrations.

Software Description:

Improvely combines click and conversion tracking, click fraud detection, landing page split testing, and affiliate marketing tools into one easy-to-use platform.
Learn where every new customer came from — what site, web search or ad click first brought them to your shop.

Keep track of the cost, revenue and profit of your Google AdWords, Bing Ads, Facebook and other advertising — all in one report.

Get notified instantly of PPC click fraud — stop paying for fake clicks!

Features:

  • SEO
  • Data Visualization
  • Conversion Tracking
  • Marketing Automation
  • Brand Management

Features:

  • BitCoin
  • Marketing Automation
  • Budgeting
  • Notifications
  • Password & Access Management
  • Audience Targeting
  • Dashboard
  • External Integrations
  • API

Features:

Summary:

    No key features associated with this application.

Summary:

  • Programmable Bidding

  • Bid Stream

  • Real-Time Signals & Analytics

  • Impression Logs

  • Segment Activation Services

  • Viewable Performance Tools

  • Data Marketplace

  • PreBid Enterprise Solution

  • Viewable Deals

  • Video

Summary:

  • Track your ads: Improvely allows you to analyze the origins of every sale or signup on your website, whether it's organic traffic or a paid marketing campaign.

  • Measure your advertising results: Improvely gives you the key performance metrics in a single report to track the cost, revenue and profit from your advertising campaign. It’s there to give you clarity on your conversions.

  • Monitor for click fraud: The Improvely monitoring systems inspect every click for signs of suspicious activity on your ads. Not only will you be alerted to possible PPC click fraud instantly, Improvely will provide you with the necessary tools to get your money back and prevent further losses.

  • Monthly plans to suit your shop size: With two weeks free, Improvely gives you time to work out which monthly plan best meets your needs. Plans start at $29/month and can be cancelled at any time.

Pro Plan

$199.00
unlimited server(s) / year
Included in plan:
  • Keyword Ads Search,Keyword Ads Update,Keyword Ads Analysis of Competitors
  • Search Ads Advertising

FAQs:

    What are some applications this service is commonly used in tandem with?
  • no

  • Does this service integrate with any other apps?
  • no

  • Does this service offer guides, tutorials and or customer support?
  • yes

  • Does this service offer an API?
  • no

  • Who are the main user groups of this service?
  • Developer, marketer

  • What platforms does this service support?
  • iOS

  • What is this service generally used for?
  • Increase app downloads

  • Does this service offer multi-user capability (e.g. teams)?
  • yes

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is generally used as a programmable DSP in the media buying industry.

  • What platforms does this service support?
  • AppNexus is a web-based software.

  • Does this service offer an API?
  • Yes, it offers API.

  • Who are the main user groups of this service?
  • Users of AppNexus are media buyers and publishers.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Phone Support, Email Support.

  • Does this service integrate with any other apps?
  • It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.

FAQs:

    No FAQs associated with this application.

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
437
Followers:
574

Publisher:

Founded:
-
Based in:
New York
Employees:
1001-5000
Likes:
5.96k
Followers:
30.8k

Publisher:

Founded:
-
Based in:
Lansdale
Employees:
-
Likes:
Followers:

Other:

Who uses AppBi
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses AppNexus
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Regional Restrictions:
No restrictions.
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